{"id":18863,"date":"2026-03-20T14:32:40","date_gmt":"2026-03-20T13:32:40","guid":{"rendered":"https:\/\/webpreview.hbenchmark.com\/?p=18863"},"modified":"2026-04-15T12:08:27","modified_gmt":"2026-04-15T10:08:27","slug":"trentino-marketing","status":"publish","type":"post","link":"https:\/\/www.hbenchmark.com\/de\/caso-di-successo\/trentino-marketing\/","title":{"rendered":"Trentino: Perspektivische Vision und Systemstrategie zur Beschleunigung der Wettbewerbsf\u00e4higkeit des touristischen \u00d6kosystems der Provinz"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"18863\" class=\"elementor elementor-18863\">\n\t\t\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-2787d12d elementor-section-full_width elementor-section-height-default elementor-section-height-default pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-full-content-with-space-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"2787d12d\" data-element_type=\"section\" data-e-type=\"section\" id=\"about\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-default\">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-161a8019 pxl-column-none\" data-id=\"161a8019\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                                <div class=\"elementor-background-overlay\"><\/div>\r\n         \r\n        \t\t<div class=\"elementor-element elementor-element-20565eb7 elementor-widget__width-auto elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-widget elementor-widget-pxl_breadcrumb\" data-id=\"20565eb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_breadcrumb.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-breadcrumb-wrap\">\r\n\t<ul class=\"pxl-breadcrumb\"><li><span class=\"breadcrumb-entry\">Home<\/span><\/li><\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fb6d097 elementor-widget__width-inherit elementor-widget-laptop__width-initial elementor-widget elementor-widget-pxl_heading\" data-id=\"5fb6d097\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div id=\"pxl-pxl_heading-5fb6d097-9569\" class=\"pxl-heading px-sub-title-default-style\">\r\n\t<div class=\"pxl-heading--inner\">\r\n\t\t\t\t\t<div class=\"pxl-item--subtitle px-sub-title-default wow PXLfadeInUp\" data-wow-delay=\"300ms\">\r\n\t\t\t\t<span class=\"pxl-item--subtext\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"\">ERFOLGSFALL<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t<h2 class=\"pxl-item--title style-default highlight-default wow PXLfadeInUp\" data-wow-delay=\"300ms\">\r\n\r\n\t\t\t<span class=\"pxl-heading--text\">\r\n\r\n\t\t\t\t\t\t\t\t\tTrentino: Perspektivische Vision und Systemstrategie zur Beschleunigung der Wettbewerbsf\u00e4higkeit des touristischen \u00d6kosystems der Provinz\t\r\n\t\t\t\t\t\r\n\r\n\t\t\t<\/span>\r\n\t\t<\/h2>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b4584dd elementor-widget elementor-widget-spacer\" data-id=\"6b4584dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51caa779 elementor-widget__width-auto elementor-widget elementor-widget-pxl_button\" data-id=\"51caa779\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pxl-pxl_button-51caa779-5193\" class=\"pxl-button pxl-atc-link wow PXLfadeInUp\" data-wow-delay=\"600ms\">\r\n    <a href=\"\/de\/buchen-sie-ihre-demo\/\" class=\"btn pxl-icon-active btn-block-inline  btn-default pxl-icon--left\">\r\n                    <span class=\"pxl--btn-icon\">\r\n                <i aria-hidden=\"true\" class=\"flaticon flaticon-chat\"><\/i>                            <\/span>\r\n                <span class=\"pxl--btn-text\" data-text=\"Approfondisci con un Esperto\">\r\n            Vertiefen Sie sich mit einem Experten        <\/span>\r\n    <\/a>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b0dc8b3 elementor-widget__width-auto elementor-widget elementor-widget-pxl_button\" data-id=\"5b0dc8b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pxl-pxl_button-5b0dc8b3-4046\" class=\"pxl-button pxl-atc-link wow PXLfadeInUp\" data-wow-delay=\"600ms\">\r\n    <a href=\"#scroll\" class=\"btn pxl-icon-active btn-block-inline  btn-default pxl-icon--right\">\r\n                    <span class=\"pxl--btn-icon\">\r\n                <i aria-hidden=\"true\" class=\"fal fa-long-arrow-down\"><\/i>                            <\/span>\r\n                <span class=\"pxl--btn-text\" data-text=\"Esplora\">\r\n            Erkunden        <\/span>\r\n    <\/a>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fd5f338 elementor-widget elementor-widget-spacer\" data-id=\"1fd5f338\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b1539bc pxl-row-scroll-fixed elementor-section-boxed elementor-section-height-default elementor-section-height-default pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"1b1539bc\" data-element_type=\"section\" data-e-type=\"section\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-default\">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a6970eb case-details-col-2 pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"4a6970eb\" data-element_type=\"column\" data-e-type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-0fc87e8 elementor-widget elementor-widget-spacer\" data-id=\"0fc87e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9552936 elementor-widget elementor-widget-pxl_heading\" data-id=\"9552936\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div id=\"pxl-pxl_heading-9552936-3641\" class=\"pxl-heading px-sub-title-default-style\">\r\n\t<div class=\"pxl-heading--inner\">\r\n\t\t\r\n\t\t<h3 class=\"pxl-item--title style-default highlight-default\" data-wow-delay=\"ms\">\r\n\r\n\t\t\t<span class=\"pxl-heading--text\">\r\n\r\n\t\t\t\t\t\t\t\t\tProjektpartner\t\r\n\t\t\t\t\t\r\n\r\n\t\t\t<\/span>\r\n\t\t<\/h3>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59fb2855 elementor-arrows-position-inside elementor-pagination-position-outside elementor-invisible elementor-widget elementor-widget-image-carousel\" data-id=\"59fb2855\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;4&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:80,&quot;sizes&quot;:[]},&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;image_spacing_custom_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Bilderkarussell\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 15\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/Logo-Trentino-Marketing.png\" alt=\"Logo Trentino Marketing\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 15\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/04\/Logo-Asat-Trentino.png\" alt=\"Logo Asat Trentino\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 15\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/Logo-Unat-Unione-Albergatori-Trento.jpg\" alt=\"Logo Unat Unione Albergatori Trento\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 15\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/04\/faita_trentino_small-e1775815338743.png\" alt=\"faita_trentino_small\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 15\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/Logo-Rovereto-Vallagarina-Monte-Baldo.png\" alt=\"Logo Rovereto Vallagarina Monte Baldo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 15\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/Logo-Val-di-Non.png\" alt=\"Logo Val di Non\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 15\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/Logo-San-Martino-di-Castrozza.png\" alt=\"Logo San Martino di Castrozza\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 15\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/Logo-Alpe-Cimbra.jpg\" alt=\"Logo Alpe Cimbra\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 of 15\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/Logo-Trento-.png\" alt=\"Logo Trento\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 of 15\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/Logo-Valsugana-Lagorai.png\" alt=\"Logo Valsugana Lagorai\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"11 of 15\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/Logo-Madonna-di-Campigliopng.png\" alt=\"Logo Madonna di Campigliopng\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"12 of 15\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/Logo-Fiemme-Cembra-.png\" alt=\"Logo Fiemme Cembra\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"13 of 15\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/Logo-Val-di-Fassa-scaled.png\" alt=\"Logo Val di Fassa\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"14 of 15\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/Logo-Garda-Dolomiti.jpg\" alt=\"Logo Garda Dolomiti\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"15 of 15\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/Logo-Val-di-Sole.png\" alt=\"Logo Val di Sole\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72a1403 elementor-widget elementor-widget-spacer\" data-id=\"72a1403\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea10156 elementor-widget elementor-widget-pxl_heading\" data-id=\"ea10156\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div id=\"pxl-pxl_heading-ea10156-2596\" class=\"pxl-heading px-sub-title-default-style\">\r\n\t<div class=\"pxl-heading--inner\">\r\n\t\t\t\t\t<div class=\"pxl-item--subtitle px-sub-title-default\" data-wow-delay=\"ms\">\r\n\t\t\t\t<span class=\"pxl-item--subtext\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"\">HERAUSFORDERUNG<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t<h3 class=\"pxl-item--title style-default highlight-default\" data-wow-delay=\"ms\">\r\n\r\n\t\t\t<span class=\"pxl-heading--text\">\r\n\r\n\t\t\t\t\t\t\t\t\tAllianzen f\u00fcr eine neue Datenkultur: vom Historischen zum Pr\u00e4diktiven, um den Wert zu maximieren\n\t\r\n\t\t\t\t\t\r\n\r\n\t\t\t<\/span>\r\n\t\t<\/h3>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40ff67e7 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"40ff67e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor highlight-gradient\">\r\n\t<div class=\"pxl-item--inner\" >\r\n\t\t<p>Der Weg des Trentino zur Datenintelligenz beginnt im <strong>2011<\/strong>, dank der vorausschauenden Vision <strong>Federalberghi Trentino-ASAT<\/strong>, der Verband der Hoteliers und Tourismusbetriebe der Provinz Trient (ASAT). Unter dem Impuls des damaligen Pr\u00e4sidenten Luca Libardi agierte der Verband als Pionier und entwickelte gemeinsam mit HBenchmark das nationale Pilotprojekt. Die ASAT erkannte als Erste die Notwendigkeit <strong>eine rein auf historischen Daten basierende Tourismusverwaltung \u00fcberwinden<\/strong> \u2013 die davon erz\u00e4hlen, was schon geschehen ist \u2013<strong> und qualitative Daten<\/strong> sprich Ank\u00fcnfte und \u00dcbernachtungen \u2014 um ein <strong>Prognosemodell<\/strong> und<strong> eine qualitative Vision mit Fokus auf die wirtschaftliche Dimension<\/strong>. Die Herausforderung war ehrgeizig: den Betreibern und dem Reiseziel Werkzeuge an die Hand zu geben, die in die Zukunft blicken k\u00f6nnen, indem sie nicht nur die Auslastung, sondern auch die lokale Wertsch\u00f6pfung.<\/p>\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e3da748 elementor-widget elementor-widget-pxl_image\" data-id=\"7e3da748\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pxl_image-7e3da748-8541\" class=\"pxl-image-single pxl-disable-parallax-sm\" data-wow-delay=\"ms\"  >\r\n    <div class=\"pxl-item--inner\" data-wow-delay=\"120ms\">\r\n                \r\n                                <div class=\"pxl-item--bg bg-image\" style=\"background-image: url(https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/Trentino_panorama_caso_studio-scaled.jpg);\">\r\n                                            <\/div>\r\n                                <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5db912e8 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"5db912e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor highlight-gradient\">\r\n\t<div class=\"pxl-item--inner\" >\r\n\t\t<p>Dieser innovative Impuls wurde aufgegriffen und verst\u00e4rkt von <strong>Trentino Marketing<\/strong>, die Standortmarketing-Agentur der Autonomen Provinz Trient. Im Jahr 2020, vor dem kritischen Hintergrund des Post-Pandemie-Aufschwungs, festigte sich diese Synergie weiter zu einer<strong>strategische Allianz<\/strong> zwischen <strong>Trentino Marketing<\/strong>, <strong>ASAT<\/strong>, <strong>UNAT<\/strong> und die <strong>Lokale APT<\/strong>. Das gemeinsame Ziel war es, eine grundlegende Informationsl\u00fccke zu schlie\u00dfen: dem gesamten \u00d6kosystem \u2014 von den einzelnen Beherbergungsbetrieben bis hin zur Landesverwaltung \u2014 einen digitalen Kompass an die Hand zu geben, um die strategische Planung, Werbung und Investitionen zu optimieren und so die Gesamtrendite des Systems zu steigern.<\/p>\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-10474f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"10474f4\" data-element_type=\"section\" data-e-type=\"section\">\n\n                            <div class=\"elementor-background-overlay\"><\/div>\n            \n                <div class=\"elementor-container elementor-column-gap-default\">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7999004 pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"7999004\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-08f4c69 elementor-widget-tablet_extra__width-inherit elementor-widget elementor-widget-pxl_testimonial_carousel\" data-id=\"08f4c69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_testimonial_carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"pxl-swiper-slider pxl-testimonial-carousel pxl-testimonial-carousel1 style-2\" >\r\n        <div class=\"pxl-carousel-inner\">\r\n            <div class=\"pxl-swiper-container\" dir=\"ltr\" data-settings=\"{&quot;slide_direction&quot;:&quot;horizontal&quot;,&quot;slide_percolumn&quot;:1,&quot;slide_mode&quot;:&quot;slide&quot;,&quot;slides_to_show&quot;:1,&quot;slides_to_show_xxl&quot;:1,&quot;slides_to_show_lg&quot;:1,&quot;slides_to_show_md&quot;:1,&quot;slides_to_show_sm&quot;:1,&quot;slides_to_show_xs&quot;:1,&quot;slides_to_scroll&quot;:1,&quot;arrow&quot;:false,&quot;pagination&quot;:false,&quot;pagination_type&quot;:&quot;bullets&quot;,&quot;autoplay&quot;:false,&quot;pause_on_hover&quot;:false,&quot;pause_on_interaction&quot;:true,&quot;delay&quot;:5000,&quot;loop&quot;:false,&quot;speed&quot;:500}\">\r\n                <div class=\"pxl-swiper-wrapper\">\r\n                                            <div class=\"pxl-swiper-slide\">\r\n                            <div class=\"pxl-item--inner\" data-wow-delay=\"ms\">\r\n                                <div class=\"pxl-item--desc el-empty\">\u201cHBenchmark ist ein Projekt, das von den Wirtschaftsverb\u00e4nden stark vorangetrieben wurde. Diese Verb\u00e4nde, \u00fcberzeugt von der Bedeutung strategischer Planung auf allen Ebenen \u2013 vom einzelnen Unternehmen \u00fcber die Tourismusdestinationen (APT) bis hin zum \u00f6ffentlichen Entscheidungstr\u00e4ger \u2013 und vor allem von der \u00dcberpr\u00fcfung der daraus resultierenden Ergebnisse, erkannten sofort, dass diese Aktivit\u00e4ten nicht ohne die Verf\u00fcgbarkeit aktueller, realer und unmittelbarer Daten auskommen konnten.<\/div>\r\n                                                                    <div class=\"pxl-item--divider\">\r\n                                    <\/div>\r\n                                                                <div class=\"pxl-item--holder pxl-item--flexnw\">\r\n                                                                            <div class=\"pxl-item--avatar pxl-mr-24\">\r\n                                            <img decoding=\"async\" class=\"no-lazyload\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/04\/battaiola-bort-77x77.png\" width=\"77\" height=\"77\" alt=\"Battaiola-Bort\" title=\"Battaiola-Bort\" \/>                                        <\/div>\r\n                                                                        <div class=\"pxl-item--meta\">\r\n                                        <div class=\"pxl-item--header\">\r\n                                            <h5 class=\"pxl-item--title el-empty\">Giovanni Bort &amp; Gianni Battaiola<\/h5>\r\n                                            <div class=\"pxl-item--rating\">\r\n                                                                                            <\/div>\r\n                                        <\/div>\r\n                                        <div class=\"pxl-item--position el-empty\">Pr\u00e4sident UNAT &amp; Pr\u00e4sident ASAT<\/div>\r\n                                    <\/div>\r\n                                <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        \r\n        \r\n    <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-71b9640b pxl-row-scroll-fixed elementor-section-boxed elementor-section-height-default elementor-section-height-default pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"71b9640b\" data-element_type=\"section\" data-e-type=\"section\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-default\">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-176d1aff case-details-col-2 pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"176d1aff\" data-element_type=\"column\" data-e-type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-626346d elementor-widget elementor-widget-pxl_image\" data-id=\"626346d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pxl_image-626346d-7195\" class=\"pxl-image-single pxl-disable-parallax-sm\" data-wow-delay=\"ms\"  >\r\n    <div class=\"pxl-item--inner\" data-wow-delay=\"120ms\">\r\n                \r\n                                <div class=\"pxl-item--bg bg-image\" style=\"background-image: url(https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/04\/trentino-fuciade-scaled.jpg);\">\r\n                                            <\/div>\r\n                                <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-173f331e elementor-widget elementor-widget-pxl_heading\" data-id=\"173f331e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div id=\"pxl-pxl_heading-173f331e-4933\" class=\"pxl-heading px-sub-title-default-style\">\r\n\t<div class=\"pxl-heading--inner\">\r\n\t\t\t\t\t<div class=\"pxl-item--subtitle px-sub-title-default\" data-wow-delay=\"ms\">\r\n\t\t\t\t<span class=\"pxl-item--subtext\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"\">L\u00d6SUNG<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t<h3 class=\"pxl-item--title style-default highlight-default\" data-wow-delay=\"ms\">\r\n\r\n\t\t\t<span class=\"pxl-heading--text\">\r\n\r\n\t\t\t\t\t\t\t\t\tHospitality Data Intelligence: Ein integriertes \u00d6kosystem f\u00fcr jede Art von Angebot\n\t\r\n\t\t\t\t\t\r\n\r\n\t\t\t<\/span>\r\n\t\t<\/h3>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-440c8d60 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"440c8d60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor highlight-gradient\">\r\n\t<div class=\"pxl-item--inner\" >\r\n\t\t<p><span style=\"font-weight: 400\">Um dieser Herausforderung zu begegnen, hat Trentino Marketing die Plattform \u00fcbernommen <strong>Destination-Benchmark<\/strong>, und verwandelte sie in ein <strong>st\u00e4ndiges Tourismusobservatorium<\/strong> der Teil der von dem Unternehmen genutzten und gef\u00f6rderten Systemwerkzeuge ist. Die St\u00e4rke der L\u00f6sung liegt in ihrer Verbreitung: Das System \u00fcberwacht nicht nur den Hotelsektor, sondern aggregiert und analysiert die KPIs jeder Form von Gastgewerbe, einschlie\u00dflich Wohnungen, Zimmervermietungen, Bed &amp; Breakfasts, Bauernh\u00f6fe bis hin zum Outdoor-Bereich.<\/span><\/p><p>Gerade in dieser Hinsicht hat sich das Projekt weiterentwickelt. <strong>Die Zusammenarbeit mit FAITA Trentino<\/strong>f\u00fchrte zur Einf\u00fchrung eines spezifischen Moduls f\u00fcr Campingpl\u00e4tze und Feriend\u00f6rfer, um den besonderen Besonderheiten von Angebot und Nachfrage in diesem Bereich gerecht zu werden.<\/p><p><span style=\"font-weight: 400\">Heute garantiert die L\u00f6sung eine mehrstufige Unterst\u00fctzung:<\/span><\/p>\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bfe4bbe elementor-widget elementor-widget-pxl_list\" data-id=\"2bfe4bbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"pxl-list pxl-list1 pxl-list-column style-1\" data-wow-delay=\"ms\">\r\n                    <div class=\"pxl--item list-circle\"\r\n                >\r\n\r\n                <div class=\"pxl-item--meta\">\r\n                    \r\n                    \r\n                                    <\/div>\r\n\r\n                <div class=\"pxl-item--content\">\r\n                    <label class=\"pxl-empty\">F\u00fcr die einzelnen Strukturen:<\/label>\r\n                    Hotels, Betreiber von au\u00dferhotellerischen Unterk\u00fcnften und Campingd\u00f6rfer nutzen die Plattformen Hotel-Benchmark und Open Air-Benchmark, um ihre Leistungen mit dem Markt zu vergleichen und datengest\u00fctzte dynamische Preisstrategien anzuwenden.\n\n                <\/div>\r\n            <\/div>\r\n                    <div class=\"pxl--item list-circle\"\r\n                >\r\n\r\n                <div class=\"pxl-item--meta\">\r\n                    \r\n                    \r\n                                    <\/div>\r\n\r\n                <div class=\"pxl-item--content\">\r\n                    <label class=\"pxl-empty\">F\u00fcr die Destination (Trentino Marketing):<\/label>\r\n                    Trentino Marketing \u00fcberwacht das gesamte \u00d6kosystem anhand strategischer Daten \u00fcber vergangene und zuk\u00fcnftige Buchungen, die zur gezielteren Planung von Investitions- und F\u00f6rderstrategien und zur genauen Messung der Wirksamkeit von Kommunikationskampagnen n\u00fctzlich sind.                <\/div>\r\n            <\/div>\r\n                    <div class=\"pxl--item list-circle\"\r\n                >\r\n\r\n                <div class=\"pxl-item--meta\">\r\n                    \r\n                    \r\n                                    <\/div>\r\n\r\n                <div class=\"pxl-item--content\">\r\n                    <label class=\"pxl-empty\">F\u00fcr einzelne APTs:<\/label>\r\n                    Die einzelnen Tourismusunternehmen verf\u00fcgen \u00fcber eigene Dashboards f\u00fcr eine mikroregionale Steuerung, die eine genaue \u00dcberwachung der Str\u00f6me innerhalb der einzelnen Gebiete erm\u00f6glicht.\n                <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad41bbf elementor-widget elementor-widget-spacer\" data-id=\"ad41bbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eab7162 elementor-widget elementor-widget-pxl_heading\" data-id=\"7eab7162\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div id=\"pxl-pxl_heading-7eab7162-4016\" class=\"pxl-heading px-sub-title-default-style\">\r\n\t<div class=\"pxl-heading--inner\">\r\n\t\t\t\t\t<div class=\"pxl-item--subtitle px-sub-title-default\" data-wow-delay=\"ms\">\r\n\t\t\t\t<span class=\"pxl-item--subtext\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"\">Ergebnis<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t<h3 class=\"pxl-item--title style-default highlight-default\" data-wow-delay=\"ms\">\r\n\r\n\t\t\t<span class=\"pxl-heading--text\">\r\n\r\n\t\t\t\t\t\t\t\t\tEin Modell der Exzellenz zwischen wirtschaftlichem Wert und wissenschaftlicher Autorit\u00e4t\n\t\r\n\t\t\t\t\t\r\n\r\n\t\t\t<\/span>\r\n\t\t<\/h3>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75be9b93 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"75be9b93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor highlight-gradient\">\r\n\t<div class=\"pxl-item--inner\" >\r\n\t\t<p><span style=\"font-weight: 400\">Kon <strong>Mit rund 680 aktiven Betrieben<\/strong>ist der \u201aFall Trentino\u2018 heute ein nationaler Referenzpunkt. Der Erfolg des Projekts ist nicht nur technologisch, sondern auch kulturell begr\u00fcndet: Das Gebiet hat gelernt, Daten in ein solides Fundament f\u00fcr seine Strategien und in einen messbaren Wettbewerbsvorteil zu verwandeln.<\/span><\/p><p>Im Zentrum dieses Wandels steht der \u00dcbergang vom Volumen- hin zum Wertemonitoring. Anhand von KPIs wie ADR (Durchschnittliche Tagesrate) und RevPAR bewertet Trentino Marketing den Erfolg der eigenen Strategie, beispielsweise in den Hochsaisons: Ziel ist nicht die blo\u00dfe Maximierung der Auslastung, sondern die Optimierung der Balance zwischen Besucherstr\u00f6men und Rentabilit\u00e4t. Dabei wird der generierte Wert gesteigert, selbst bei gleichbleibender oder leicht r\u00fcckl\u00e4ufiger Belegungsquote. Die ADR ist somit zum entscheidenden Gradmesser geworden, um die \u201aPremium-Positionierung\u2018 der Destination zu best\u00e4tigen.<\/p><p><span style=\"font-weight: 400\">Die Auswirkungen des Projekts spiegeln sich auch in der Kommunikation wider:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Autorit\u00e4t und Reporting<\/strong>Die \u00dcberwindung des einfachen Pressedossiers zugunsten eines dedizierten technischen Berichts hat die Darstellung des Territoriums f\u00fcr Stakeholder, Medien und Institutionen objektiv und unbestreitbar gemacht.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Wissenschaftliche Zuverl\u00e4ssigkeit<\/strong>Die St\u00e4rke der Stichprobe ist so beschaffen, dass der Vergleich mit den endg\u00fcltigen ISTAT-Daten konstant \u00fcbereinstimmt und somit die F\u00e4higkeit des Systems best\u00e4tigt, die Realit\u00e4t in Echtzeit abzubilden.<\/span><\/li><\/ul><p><span style=\"font-weight: 400\">In dieser Hinsicht ist das Projekt in <strong>st\u00e4ndige Expansion<\/strong> um die Basis der \u00fcberwachten Strukturen weiter zu erh\u00f6hen, mit dem Ziel, die Datenanalyse zu einem gemeinsamen operativen Standard f\u00fcr jeden einzelnen Betreiber im Gastgewerbe des Trentino zu machen und so eine immer engmaschigere und strategischere Abdeckung zu gew\u00e4hrleisten.<\/span><\/p>\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t        <section class=\"elementor-section elementor-inner-section elementor-element elementor-element-27806cad elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"27806cad\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\n                            <div class=\"elementor-background-overlay\"><\/div>\n            \n                <div class=\"elementor-container elementor-column-gap-default\">\n                <div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3c9b833e pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"3c9b833e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-6c5b1fb1 elementor-widget__width-inherit elementor-widget-laptop__width-inherit elementor-widget-tablet_extra__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-pxl_icon_box\" data-id=\"6c5b1fb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_icon_box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-icon-box pxl-icon-box1\" data-wow-delay=\"ms\">\r\n    \r\n            <div class=\"pxl-item--body\">\r\n        <h5 class=\"pxl-item--title el-empty\">Sind Sie eine Open-Air-Einrichtung, die mit FAITA verbunden ist und daran interessiert ist, dem Projekt beizutreten? <\/h5>\r\n        <div class=\"pxl-item--description el-empty\"><\/div>\r\n    <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71699666 elementor-widget__width-auto elementor-align-center elementor-widget-mobile__width-inherit elementor-widget elementor-widget-pxl_button\" data-id=\"71699666\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pxl-pxl_button-71699666-8350\" class=\"pxl-button pxl-atc-link wow PXLfadeInUp\" data-wow-delay=\"600ms\">\r\n    <a href=\"\/de\/italienische-open-air-festivals\/\" class=\"btn pxl-icon-active btn-block-inline  btn-default pxl-icon--right\">\r\n                    <span class=\"pxl--btn-icon\">\r\n                <i aria-hidden=\"true\" class=\"fal fa-long-arrow-right\"><\/i>                            <\/span>\r\n                <span class=\"pxl--btn-text\" data-text=\"Scopri di pi\u00f9\">\r\n            Mehr erfahren        <\/span>\r\n    <\/a>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-11fa1537 elementor-section-boxed elementor-section-height-default elementor-section-height-default pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"11fa1537\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-default\">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35dad636 pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"35dad636\" data-element_type=\"column\" data-e-type=\"column\">\r\n        <div class=\"elementor-widget-wrap\">\r\n                     \r\n                    <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-5aa74df8 elementor-section-boxed elementor-section-height-default elementor-section-height-default pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"5aa74df8\" data-element_type=\"section\" data-e-type=\"section\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-default\">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2264a930 pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"2264a930\" data-element_type=\"column\" data-e-type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-5e9713f7 elementor-widget elementor-widget-pxl_heading\" data-id=\"5e9713f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div id=\"pxl-pxl_heading-5e9713f7-4265\" class=\"pxl-heading px-sub-title-default-style\">\r\n\t<div class=\"pxl-heading--inner\">\r\n\t\t\t\t\t<div class=\"pxl-item--subtitle px-sub-title-default\" data-wow-delay=\"ms\">\r\n\t\t\t\t<span class=\"pxl-item--subtext\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"\">Weitere Geschichten \u00fcber echtes Wachstum<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t<h3 class=\"pxl-item--title style-default highlight-default\" data-wow-delay=\"ms\">\r\n\r\n\t\t\t<span class=\"pxl-heading--text\">\r\n\r\n\t\t\t\t\t\t\t\t\tWer hat entschieden, Daten in erfolgreiche Strategien zu verwandeln\t\r\n\t\t\t\t\t\r\n\r\n\t\t\t<\/span>\r\n\t\t<\/h3>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1891b408 post-layout-post-1 elementor-widget elementor-widget-pxl_post_list\" data-id=\"1891b408\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_post_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div id=\"pxl_post_list-1891b408-2580\" class=\"pxl-grid pxl-post-list layout-post-1\" data-layout-mode=\"fitRows\" data-start-page=\"1\" data-max-pages=\"2\" data-total=\"4\" data-perpage=\"2\" data-next-link=\"https:\/\/www.hbenchmark.com\/de\/wp-json\/wp\/v2\/posts\/18863\/page\/2\/\">\r\n        <div class=\"pxl-list-inner d-flex-wrap relative\">\r\n                <div class=\"list-item w-100 format-standard\" >\r\n            <div class=\"grid-item-inner item-inner-wrap row format-standard\">\r\n                                    <div class=\"item-featured col-lg-5\">\r\n                        <div class=\"post-image hover-imge-effect2\">\r\n                            <img fetchpriority=\"high\" decoding=\"async\" class=\"no-lazyload\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/lugano-switzerland-amazing-view-of-the-swiss-cit-2026-03-16-03-24-58-utc-scaled-700x540.jpg\" width=\"700\" height=\"540\" alt=\"Lugano, Schweiz. Erstaunlicher Blick aus der Luft auf die Schweizer Stadt, umgeben von See und Bergen.\" title=\"Lugano, Schweiz. Erstaunliche Aussicht auf die Schweizer Stadt, umgeben\" \/>                                                    <\/div>\r\n                    <\/div>\r\n                \r\n                <div class=\"wrap-item-content col-lg-7\">\r\n                    <div class=\"item-content\">\r\n                        \r\n                        <h3 class=\"pxl-item--title\"><a href=\"https:\/\/www.hbenchmark.com\/de\/caso-di-successo\/ticino-turismo\/\">Ticino Turismo: Die wissenschaftliche Methode zur Unterst\u00fctzung des kantonalen Tourismusziels<\/a><\/h3>\r\n\r\n                                                    <div class=\"item-excerpt\">\r\n                                Ticino Turismo arbeitet in Zusammenarbeit mit HBenchmark mit der Plattform, um touristische Daten in operative Erkenntnisse umzuwandeln, was die Analyse der Nachfrage, die \u00dcberwachung der Ergebnisse und die Definition effektiverer Strategien zur F\u00f6rderung des\u2026                            <\/div>\r\n                        \r\n                                                    <div class=\"blog-post-footer\">\r\n                                                                    <div class=\"post-readmore\">\r\n                                        <a class=\"btn btn-glossy\" href=\"https:\/\/www.hbenchmark.com\/de\/caso-di-successo\/ticino-turismo\/\">\r\n                                            <span class=\"pxl-button-text\">Vertiefe<\/span>\r\n                                        <\/a>\r\n                                    <\/div>\r\n                                \r\n                                                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        <div class=\"list-item w-100 format-standard\" >\r\n            <div class=\"grid-item-inner item-inner-wrap row format-standard\">\r\n                                    <div class=\"item-featured col-lg-5\">\r\n                        <div class=\"post-image hover-imge-effect2\">\r\n                            <img decoding=\"async\" class=\"no-lazyload\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/aerial-view-of-bologna-2026-03-16-23-02-24-utc-scaled-700x540.jpg\" width=\"700\" height=\"540\" alt=\"Luftaufnahme von Bologna. Historische Hauptstadt der Region Emilia-Romagna in Norditalien\" title=\"Luftaufnahme von Bologna\" \/>                                                    <\/div>\r\n                    <\/div>\r\n                \r\n                <div class=\"wrap-item-content col-lg-7\">\r\n                    <div class=\"item-content\">\r\n                        \r\n                        <h3 class=\"pxl-item--title\"><a href=\"https:\/\/www.hbenchmark.com\/de\/caso-di-successo\/bologna-welcome\/\">Fondazione Bologna Welcome: Die Architektur der Daten f\u00fcr die Attraktivit\u00e4t und Entwicklung des Metropolraums.<\/a><\/h3>\r\n\r\n                                                    <div class=\"item-excerpt\">\r\n                                Die Fondazione Bologna Welcome nutzt in Zusammenarbeit mit HBenchmark die Plattform zur Analyse von Tourismusdaten und zur \u00dcberwachung wichtiger Leistungskennzahlen, um so einen integrierten Einblick in das Besucher\u00adverhalten zu erm\u00f6glichen und die Destinationsentwicklung konkret zu unterst\u00fctzen.                            <\/div>\r\n                        \r\n                                                    <div class=\"blog-post-footer\">\r\n                                                                    <div class=\"post-readmore\">\r\n                                        <a class=\"btn btn-glossy\" href=\"https:\/\/www.hbenchmark.com\/de\/caso-di-successo\/bologna-welcome\/\">\r\n                                            <span class=\"pxl-button-text\">Vertiefe<\/span>\r\n                                        <\/a>\r\n                                    <\/div>\r\n                                \r\n                                                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b30ad0e elementor-widget__width-inherit elementor-align-center elementor-widget elementor-widget-pxl_button\" data-id=\"4b30ad0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pxl-pxl_button-4b30ad0e-9364\" class=\"pxl-button pxl-atc-link wow PXLfadeInUp\" data-wow-delay=\"600ms\">\r\n    <a href=\"\/de\/erfolgreiche-falle\/\" class=\"btn pxl-icon-active btn-block-inline  btn-text-underline pxl-icon--right\">\r\n                <span class=\"pxl--btn-text\" data-text=\"Scopri altri Casi di successo\">\r\n            Entdecken Sie weitere Erfolgsgeschichten        <\/span>\r\n    <\/a>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Trentino Marketing arbeitet in Zusammenarbeit mit HBenchmark mit der Plattform, um touristische Daten zu sammeln, zu integrieren und zu analysieren, was die \u00dcberwachung von Str\u00f6men, territorialen Leistungen und Markttrends zur Unterst\u00fctzung strategischer Entscheidungen erm\u00f6glicht.<\/p>","protected":false},"author":6,"featured_media":24975,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-18863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-caso-di-successo"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.hbenchmark.com\/de\/wp-json\/wp\/v2\/posts\/18863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hbenchmark.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hbenchmark.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hbenchmark.com\/de\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hbenchmark.com\/de\/wp-json\/wp\/v2\/comments?post=18863"}],"version-history":[{"count":121,"href":"https:\/\/www.hbenchmark.com\/de\/wp-json\/wp\/v2\/posts\/18863\/revisions"}],"predecessor-version":[{"id":26270,"href":"https:\/\/www.hbenchmark.com\/de\/wp-json\/wp\/v2\/posts\/18863\/revisions\/26270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hbenchmark.com\/de\/wp-json\/wp\/v2\/media\/24975"}],"wp:attachment":[{"href":"https:\/\/www.hbenchmark.com\/de\/wp-json\/wp\/v2\/media?parent=18863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hbenchmark.com\/de\/wp-json\/wp\/v2\/categories?post=18863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hbenchmark.com\/de\/wp-json\/wp\/v2\/tags?post=18863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}