{"id":16449,"date":"2026-03-02T16:29:49","date_gmt":"2026-03-02T15:29:49","guid":{"rendered":"https:\/\/webpreview.hbenchmark.com\/?p=16449"},"modified":"2026-04-14T12:20:05","modified_gmt":"2026-04-14T10:20:05","slug":"federated-regional-tourism-observatory-of-the-veneto-region","status":"publish","type":"post","link":"https:\/\/www.hbenchmark.com\/en\/caso-di-successo\/osservatorio-del-turismo-regionale-federato-della-regione-veneto\/","title":{"rendered":"Data Intelligence and Governance: HBenchmark, OTRF's partner"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"16449\" class=\"elementor elementor-16449\">\n\t\t\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-39c6ae6c elementor-section-full_width elementor-section-height-default elementor-section-height-default pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-full-content-with-space-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"39c6ae6c\" data-element_type=\"section\" data-e-type=\"section\" id=\"about\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-default\">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c7e17b3 pxl-column-none\" data-id=\"3c7e17b3\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                                <div class=\"elementor-background-overlay\"><\/div>\r\n         \r\n        \t\t<div class=\"elementor-element elementor-element-25647dcb elementor-widget__width-auto elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-widget elementor-widget-pxl_breadcrumb\" data-id=\"25647dcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_breadcrumb.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-breadcrumb-wrap\">\r\n\t<ul class=\"pxl-breadcrumb\"><li><span class=\"breadcrumb-entry\">Home<\/span><\/li><\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dd89250 elementor-widget__width-inherit elementor-widget-laptop__width-initial elementor-widget elementor-widget-pxl_heading\" data-id=\"2dd89250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div id=\"pxl-pxl_heading-2dd89250-8270\" class=\"pxl-heading px-sub-title-default-style\">\r\n\t<div class=\"pxl-heading--inner\">\r\n\t\t\t\t\t<div class=\"pxl-item--subtitle px-sub-title-default wow PXLfadeInUp\" data-wow-delay=\"300ms\">\r\n\t\t\t\t<span class=\"pxl-item--subtext\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"\">SUCCESS STORY<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t<h2 class=\"pxl-item--title style-default highlight-default wow PXLfadeInUp\" data-wow-delay=\"300ms\">\r\n\r\n\t\t\t<span class=\"pxl-heading--text\">\r\n\r\n\t\t\t\t\t\t\t\t\tData Intelligence and Governance: HBenchmark partner of the OTRF \u2013 Federated Regional Tourism Observatory of the Veneto Region\n\t\r\n\t\t\t\t\t\r\n\r\n\t\t\t<\/span>\r\n\t\t<\/h2>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-664672fa elementor-widget elementor-widget-spacer\" data-id=\"664672fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4377e3cb elementor-widget__width-auto elementor-widget elementor-widget-pxl_button\" data-id=\"4377e3cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pxl-pxl_button-4377e3cb-7599\" class=\"pxl-button pxl-atc-link wow PXLfadeInUp\" data-wow-delay=\"600ms\">\r\n    <a href=\"\/en\/book-your-demo\/\" class=\"btn pxl-icon-active btn-block-inline  btn-default pxl-icon--left\">\r\n                    <span class=\"pxl--btn-icon\">\r\n                <i aria-hidden=\"true\" class=\"flaticon flaticon-chat\"><\/i>                            <\/span>\r\n                <span class=\"pxl--btn-text\" data-text=\"Approfondisci con un Esperto\">\r\n            Deep dive with an Expert        <\/span>\r\n    <\/a>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51c97ea9 elementor-widget__width-auto elementor-widget elementor-widget-pxl_button\" data-id=\"51c97ea9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pxl-pxl_button-51c97ea9-3831\" class=\"pxl-button pxl-atc-link wow PXLfadeInUp\" data-wow-delay=\"600ms\">\r\n    <a href=\"#scroll\" class=\"btn pxl-icon-active btn-block-inline  btn-default pxl-icon--right\">\r\n                    <span class=\"pxl--btn-icon\">\r\n                <i aria-hidden=\"true\" class=\"fal fa-long-arrow-down\"><\/i>                            <\/span>\r\n                <span class=\"pxl--btn-text\" data-text=\"Esplora\">\r\n            Explore        <\/span>\r\n    <\/a>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f06d122 elementor-widget elementor-widget-spacer\" data-id=\"5f06d122\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-6020ff12 pxl-row-scroll-fixed elementor-section-boxed elementor-section-height-default elementor-section-height-default pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"6020ff12\" data-element_type=\"section\" data-e-type=\"section\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-default\">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d32441 case-details-col-2 pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"5d32441\" data-element_type=\"column\" data-e-type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-608b46c elementor-widget elementor-widget-spacer\" data-id=\"608b46c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4502d1c elementor-widget elementor-widget-pxl_heading\" data-id=\"4502d1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div id=\"pxl-pxl_heading-4502d1c-1502\" class=\"pxl-heading px-sub-title-default-style\">\r\n\t<div class=\"pxl-heading--inner\">\r\n\t\t\r\n\t\t<h3 class=\"pxl-item--title style-default highlight-default\" data-wow-delay=\"ms\">\r\n\r\n\t\t\t<span class=\"pxl-heading--text\">\r\n\r\n\t\t\t\t\t\t\t\t\tProject partner\t\r\n\t\t\t\t\t\r\n\r\n\t\t\t<\/span>\r\n\t\t<\/h3>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce9e855 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"ce9e855\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;4&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:33,&quot;sizes&quot;:[]},&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;speed&quot;:500,&quot;image_spacing_custom_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 von 4\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/04\/Logo-Regione_Veneto-Turismo-sfondo-trasparente-scaled-e1776161991382.png\" alt=\"Veneto Region Tourist Logo transparent background\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 von 4\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/Logo-Unioncamere-Veneto.png\" alt=\"Unioncamere Veneto Logo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 von 4\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/Logo-Federalberghi-Veneto-.svg\" alt=\"Federalberghi Veneto Logo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 von 4\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/Logo-OTRF-Osservatorio-Turistico-Federato-del-Veneto.png\" alt=\"OTRF Logo - Federated Tourism Observatory of Veneto\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f20d51 elementor-widget elementor-widget-spacer\" data-id=\"6f20d51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5088fe53 elementor-widget elementor-widget-pxl_heading\" data-id=\"5088fe53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div id=\"pxl-pxl_heading-5088fe53-6771\" class=\"pxl-heading px-sub-title-default-style\">\r\n\t<div class=\"pxl-heading--inner\">\r\n\t\t\t\t\t<div class=\"pxl-item--subtitle px-sub-title-default\" data-wow-delay=\"ms\">\r\n\t\t\t\t<span class=\"pxl-item--subtext\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"\">CHALLENGE<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t<h3 class=\"pxl-item--title style-default highlight-default\" data-wow-delay=\"ms\">\r\n\r\n\t\t\t<span class=\"pxl-heading--text\">\r\n\r\n\t\t\t\t\t\t\t\t\tThe OTRF as a strategic asset for the growth of the regional tourism system\t\r\n\t\t\t\t\t\r\n\r\n\t\t\t<\/span>\r\n\t\t<\/h3>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-510f435 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"510f435\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor highlight-gradient\">\r\n\t<div class=\"pxl-item--inner\" >\r\n\t\t<p><span style=\"font-weight: 400\">In 2019, the Veneto Region, firmly established as one of Europe's top tourist destinations, faced the challenge of transforming its fragmented pool of information into an organic and scientific governance system. Within the framework of developing the Regional Strategic Tourism Plan (PSTR), which actively involved over 300 stakeholders, the need arose to establish the OTRF, a \u201csingle point of contact\u201d for data collection and analysis.<\/span><\/p>\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11469d71 elementor-widget elementor-widget-pxl_image\" data-id=\"11469d71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pxl_image-11469d71-9835\" class=\"pxl-image-single pxl-disable-parallax-sm\" data-wow-delay=\"ms\"  >\r\n    <div class=\"pxl-item--inner\" data-wow-delay=\"120ms\">\r\n                \r\n                                <div class=\"pxl-item--bg bg-image\" style=\"background-image: url(https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/scenic-view-of-the-canal-grande-in-the-town-of-ven-2026-03-18-16-13-27-utc-scaled.jpg);\">\r\n                                            <\/div>\r\n                                <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d5a6dd4 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"6d5a6dd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor highlight-gradient\">\r\n\t<div class=\"pxl-item--inner\" >\r\n\t\t<p data-path-to-node=\"6\">The challenge was to create an ecosystem of <b data-path-to-node=\"6\" data-index-in-node=\"48\">Federated governance<\/b>, based on a Memorandum of Understanding that gives the Observatory a collaborative character: a network of territorial entities that simultaneously act as users and providers of data. To date, this federated structure involves <b data-path-to-node=\"6\" data-index-in-node=\"303\">47 signatories<\/b>, including the Veneto Region, Unioncamere del Veneto, the 17 Destination Management Organisations (DMOs), universities, trade associations, and major industry players.<\/p><p data-path-to-node=\"7\">In this context, the necessity was to integrate data from heterogeneous sources to monitor volumes, economic impact, and visitor profiles in real-time, ensuring the sustainability of investment policies in a territory characterised by extremely diverse tourist clusters.<\/p>\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-66c9dd49 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"66c9dd49\" data-element_type=\"section\" data-e-type=\"section\">\n\n                            <div class=\"elementor-background-overlay\"><\/div>\n            \n                <div class=\"elementor-container elementor-column-gap-default\">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e7707e2 pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"e7707e2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-62c5359d elementor-widget-tablet_extra__width-inherit elementor-widget elementor-widget-pxl_testimonial_carousel\" data-id=\"62c5359d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_testimonial_carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"pxl-swiper-slider pxl-testimonial-carousel pxl-testimonial-carousel1 style-2\" >\r\n        <div class=\"pxl-carousel-inner\">\r\n            <div class=\"pxl-swiper-container\" dir=\"ltr\" data-settings=\"{&quot;slide_direction&quot;:&quot;horizontal&quot;,&quot;slide_percolumn&quot;:1,&quot;slide_mode&quot;:&quot;slide&quot;,&quot;slides_to_show&quot;:1,&quot;slides_to_show_xxl&quot;:1,&quot;slides_to_show_lg&quot;:1,&quot;slides_to_show_md&quot;:1,&quot;slides_to_show_sm&quot;:1,&quot;slides_to_show_xs&quot;:1,&quot;slides_to_scroll&quot;:1,&quot;arrow&quot;:false,&quot;pagination&quot;:false,&quot;pagination_type&quot;:&quot;bullets&quot;,&quot;autoplay&quot;:false,&quot;pause_on_hover&quot;:false,&quot;pause_on_interaction&quot;:true,&quot;delay&quot;:5000,&quot;loop&quot;:false,&quot;speed&quot;:500}\">\r\n                <div class=\"pxl-swiper-wrapper\">\r\n                                            <div class=\"pxl-swiper-slide\">\r\n                            <div class=\"pxl-item--inner\" data-wow-delay=\"ms\">\r\n                                <div class=\"pxl-item--desc el-empty\">Giles and his team at SafeByte IT Solution have been absolutely great to work with and they have definitely gone above and beyond for us by streamlining all of our accounts, allowing us to focus on what we love to do and continue to grow our business.<\/div>\r\n                                                                    <div class=\"pxl-item--divider\">\r\n                                    <\/div>\r\n                                                                <div class=\"pxl-item--holder pxl-item--flexnw\">\r\n                                                                            <div class=\"pxl-item--avatar pxl-mr-24\">\r\n                                            <img decoding=\"async\" class=\"no-lazyload\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/02\/placeholder_img-77x77.png\" width=\"77\" height=\"77\" alt=\"placeholder_image\" title=\"placeholder_image\" \/>                                        <\/div>\r\n                                                                        <div class=\"pxl-item--meta\">\r\n                                        <div class=\"pxl-item--header\">\r\n                                            <h5 class=\"pxl-item--title el-empty\">Heather Smith - Talk<\/h5>\r\n                                            <div class=\"pxl-item--rating\">\r\n                                                                                            <\/div>\r\n                                        <\/div>\r\n                                        <div class=\"pxl-item--position el-empty\">Director, Radical Orange Pty Ltd.<\/div>\r\n                                    <\/div>\r\n                                <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        \r\n        \r\n    <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fa74884 pxl-row-scroll-fixed elementor-section-boxed elementor-section-height-default elementor-section-height-default pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"3fa74884\" data-element_type=\"section\" data-e-type=\"section\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-default\">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13540cbf case-details-col-2 pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"13540cbf\" data-element_type=\"column\" data-e-type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-583c687 elementor-widget elementor-widget-spacer\" data-id=\"583c687\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bd9f86e elementor-widget elementor-widget-pxl_heading\" data-id=\"7bd9f86e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div id=\"pxl-pxl_heading-7bd9f86e-6734\" class=\"pxl-heading px-sub-title-default-style\">\r\n\t<div class=\"pxl-heading--inner\">\r\n\t\t\t\t\t<div class=\"pxl-item--subtitle px-sub-title-default\" data-wow-delay=\"ms\">\r\n\t\t\t\t<span class=\"pxl-item--subtext\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"\">SOLUTION<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t<h3 class=\"pxl-item--title style-default highlight-default\" data-wow-delay=\"ms\">\r\n\r\n\t\t\t<span class=\"pxl-heading--text\">\r\n\r\n\t\t\t\t\t\t\t\t\tTechnological integration and data culture\t\r\n\t\t\t\t\t\r\n\r\n\t\t\t<\/span>\r\n\t\t<\/h3>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55c454a4 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"55c454a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor highlight-gradient\">\r\n\t<div class=\"pxl-item--inner\" >\r\n\t\t<p><span style=\"font-weight: 400\">HBenchmark has responded to this need by developing a data exchange architecture. The solution is based on deep integration, which guarantees the automatic export of aggregated KPIs to the regional federated system, and is structured along three fundamental lines:<\/span><\/p>\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d4d3d55 elementor-widget elementor-widget-pxl_list\" data-id=\"2d4d3d55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"pxl-list pxl-list1 pxl-list-column style-1\" data-wow-delay=\"ms\">\r\n                    <div class=\"pxl--item list-circle\"\r\n                >\r\n\r\n                <div class=\"pxl-item--meta\">\r\n                    \r\n                    \r\n                                    <\/div>\r\n\r\n                <div class=\"pxl-item--content\">\r\n                    <label class=\"pxl-empty\">Process automation<\/label>\r\n                    We have implemented dedicated APIs (Application Programming Interface) that allow the automatic export of aggregated KPIs directly from the HBenchmark platform to the OTRF, ensuring reliable and anonymous real-time data, updated weekly and without margins for manual errors.                <\/div>\r\n            <\/div>\r\n                    <div class=\"pxl--item list-circle\"\r\n                >\r\n\r\n                <div class=\"pxl-item--meta\">\r\n                    \r\n                    \r\n                                    <\/div>\r\n\r\n                <div class=\"pxl-item--content\">\r\n                    <label class=\"pxl-empty\">Analytical segmentation of the offering<\/label>\r\n                    The structures have been organised into homogeneous clusters (Hotels and Open Air), segmented by specific territory categories such as Sea, Mountains, Lakes, Spas, and Art Cities, ensuring a vertical overview of each sector and granular monitoring across all key areas of the region, from Garda to the Adriatic.                <\/div>\r\n            <\/div>\r\n                    <div class=\"pxl--item list-circle\"\r\n                >\r\n\r\n                <div class=\"pxl-item--meta\">\r\n                    \r\n                    \r\n                                    <\/div>\r\n\r\n                <div class=\"pxl-item--content\">\r\n                    <label class=\"pxl-empty\">Temporal and predictive depth<\/label>\r\n                     The system doesn't just analyse past data; it provides a dynamic view including achieved occupancy, average daily rates (ADR), and revenue per available room (RevPAR) for the next three months. This allows for precise \"Same Point in Time\" comparisons (against historical data from the same observation period), which are crucial for identifying trends and evaluating current performance against past results.                <\/div>\r\n            <\/div>\r\n                    <div class=\"pxl--item list-circle\"\r\n                >\r\n\r\n                <div class=\"pxl-item--meta\">\r\n                    \r\n                    \r\n                                    <\/div>\r\n\r\n                <div class=\"pxl-item--content\">\r\n                    <label class=\"pxl-empty\">Analysis by nationality and channels:<\/label>\r\n                    The flows provided to the Observatory are segmentable by guest nationality and booking channel, allowing for accurate profiling of demand and purchasing habits useful for planning targeted marketing strategies.                <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e1f2e6 elementor-widget elementor-widget-spacer\" data-id=\"5e1f2e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66ed2c88 elementor-widget elementor-widget-pxl_heading\" data-id=\"66ed2c88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div id=\"pxl-pxl_heading-66ed2c88-5325\" class=\"pxl-heading px-sub-title-default-style\">\r\n\t<div class=\"pxl-heading--inner\">\r\n\t\t\t\t\t<div class=\"pxl-item--subtitle px-sub-title-default\" data-wow-delay=\"ms\">\r\n\t\t\t\t<span class=\"pxl-item--subtext\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"\">Conclusion<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t<h3 class=\"pxl-item--title style-default highlight-default\" data-wow-delay=\"ms\">\r\n\r\n\t\t\t<span class=\"pxl-heading--text\">\r\n\r\n\t\t\t\t\t\t\t\t\tThe new frontier of territorial governance\t\r\n\t\t\t\t\t\r\n\r\n\t\t\t<\/span>\r\n\t\t<\/h3>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71da7131 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"71da7131\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor highlight-gradient\">\r\n\t<div class=\"pxl-item--inner\" >\r\n\t\t<p><span style=\"font-weight: 400\">The integration of HBenchmark data within OTRF has enabled the enhancement of the regional monitoring system, guiding Veneto's tourism governance towards a data-driven model based on objective evidence and real-time flow analysis.<\/span><\/p><p><span style=\"font-weight: 400\">This information, made accessible on the regional portal, allows institutions, DMOs and operators to scientifically assess the return on promotional investments and to plan territorial development based on realistic scenarios, consolidating the Veneto region as a model of cutting-edge technological excellence on the international tourism scene.<\/span><\/p>\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-d877f24 elementor-section-boxed elementor-section-height-default elementor-section-height-default pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"d877f24\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-default\">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eda89b8 pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"eda89b8\" data-element_type=\"column\" data-e-type=\"column\">\r\n        <div class=\"elementor-widget-wrap\">\r\n                     \r\n                    <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b1dad29 elementor-section-boxed elementor-section-height-default elementor-section-height-default pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"3b1dad29\" data-element_type=\"section\" data-e-type=\"section\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-default\">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e905311 pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"1e905311\" data-element_type=\"column\" data-e-type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-1df6cb7 elementor-widget elementor-widget-pxl_heading\" data-id=\"1df6cb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div id=\"pxl-pxl_heading-1df6cb7-6915\" class=\"pxl-heading px-sub-title-default-style\">\r\n\t<div class=\"pxl-heading--inner\">\r\n\t\t\t\t\t<div class=\"pxl-item--subtitle px-sub-title-default\" data-wow-delay=\"ms\">\r\n\t\t\t\t<span class=\"pxl-item--subtext\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"\">MORE REAL GROWTH STORIES<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t<h3 class=\"pxl-item--title style-default highlight-default\" data-wow-delay=\"ms\">\r\n\r\n\t\t\t<span class=\"pxl-heading--text\">\r\n\r\n\t\t\t\t\t\t\t\t\tWho decided to transform data into successful strategies\t\r\n\t\t\t\t\t\r\n\r\n\t\t\t<\/span>\r\n\t\t<\/h3>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11dd5a0e post-layout-post-1 elementor-widget elementor-widget-pxl_post_list\" data-id=\"11dd5a0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_post_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div id=\"pxl_post_list-11dd5a0e-3115\" class=\"pxl-grid pxl-post-list layout-post-1\" data-layout-mode=\"fitRows\" data-start-page=\"1\" data-max-pages=\"2\" data-total=\"4\" data-perpage=\"2\" data-next-link=\"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/posts\/16449\/page\/2\/\">\r\n        <div class=\"pxl-list-inner d-flex-wrap relative\">\r\n                <div class=\"list-item w-100 format-standard\" >\r\n            <div class=\"grid-item-inner item-inner-wrap row format-standard\">\r\n                                    <div class=\"item-featured col-lg-5\">\r\n                        <div class=\"post-image hover-imge-effect2\">\r\n                            <img fetchpriority=\"high\" decoding=\"async\" class=\"no-lazyload\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/Trentino_panorama_caso_studio-scaled-700x540.jpg\" width=\"700\" height=\"540\" alt=\"Trentino_panorama_case_study\" title=\"Trentino_panorama_case_study\" \/>                                                    <\/div>\r\n                    <\/div>\r\n                \r\n                <div class=\"wrap-item-content col-lg-7\">\r\n                    <div class=\"item-content\">\r\n                        \r\n                        <h3 class=\"pxl-item--title\"><a href=\"https:\/\/www.hbenchmark.com\/en\/caso-di-successo\/trentino-marketing\/\">Trentino: Forward-Looking Vision and System Strategy to Accelerate the Competitiveness of the Provincial Tourism Ecosystem<\/a><\/h3>\r\n\r\n                                                    <div class=\"item-excerpt\">\r\n                                Trentino Marketing, in collaboration with HBenchmark, uses the platform to collect, integrate, and analyse tourism data, supporting the monitoring of flows, territorial performance, and market trends to inform strategic decisions.                            <\/div>\r\n                        \r\n                                                    <div class=\"blog-post-footer\">\r\n                                                                    <div class=\"post-readmore\">\r\n                                        <a class=\"btn btn-glossy\" href=\"https:\/\/www.hbenchmark.com\/en\/caso-di-successo\/trentino-marketing\/\">\r\n                                            <span class=\"pxl-button-text\">Go deeper<\/span>\r\n                                        <\/a>\r\n                                    <\/div>\r\n                                \r\n                                                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        <div class=\"list-item w-100 format-standard\" >\r\n            <div class=\"grid-item-inner item-inner-wrap row format-standard\">\r\n                                    <div class=\"item-featured col-lg-5\">\r\n                        <div class=\"post-image hover-imge-effect2\">\r\n                            <img decoding=\"async\" class=\"no-lazyload\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/lugano-switzerland-amazing-view-of-the-swiss-cit-2026-03-16-03-24-58-utc-scaled-700x540.jpg\" width=\"700\" height=\"540\" alt=\"Lugano, Switzerland. Amazing aerial view of the Swiss city, surrounded by lake and mountains.\" title=\"Lugano, Switzerland. Amazing view of the Swiss city, surrounded\" \/>                                                    <\/div>\r\n                    <\/div>\r\n                \r\n                <div class=\"wrap-item-content col-lg-7\">\r\n                    <div class=\"item-content\">\r\n                        \r\n                        <h3 class=\"pxl-item--title\"><a href=\"https:\/\/www.hbenchmark.com\/en\/caso-di-successo\/ticino-turismo\/\">Ticino Turismo: The Scientific Method in Support of the Cantonal Destination<\/a><\/h3>\r\n\r\n                                                    <div class=\"item-excerpt\">\r\n                                Ticino Turismo, in collaboration with HBenchmark, uses the platform to transform tourist data into operational insights, facilitating demand analysis, results monitoring, and the definition of more effective strategies for the promotion of...                            <\/div>\r\n                        \r\n                                                    <div class=\"blog-post-footer\">\r\n                                                                    <div class=\"post-readmore\">\r\n                                        <a class=\"btn btn-glossy\" href=\"https:\/\/www.hbenchmark.com\/en\/caso-di-successo\/ticino-turismo\/\">\r\n                                            <span class=\"pxl-button-text\">Go deeper<\/span>\r\n                                        <\/a>\r\n                                    <\/div>\r\n                                \r\n                                                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee38c02 elementor-widget__width-inherit elementor-align-center elementor-widget elementor-widget-pxl_button\" data-id=\"ee38c02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pxl-pxl_button-ee38c02-8330\" class=\"pxl-button pxl-atc-link wow PXLfadeInUp\" data-wow-delay=\"600ms\">\r\n    <a href=\"\/en\/success-stories\/\" class=\"btn pxl-icon-active btn-block-inline  btn-text-underline pxl-icon--right\">\r\n                <span class=\"pxl--btn-text\" data-text=\"Scopri altri Casi di successo\">\r\n            Discover more Success Stories        <\/span>\r\n    <\/a>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The Regional Federated Tourism Observatory of the Veneto Region, in collaboration with HBenchmark, uses the platform to centralise and interpret tourist data from multiple sources, improving performance monitoring, territorial governance, and strategic planning.<\/p>","protected":false},"author":1,"featured_media":18931,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-16449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-caso-di-successo"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/posts\/16449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/comments?post=16449"}],"version-history":[{"count":85,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/posts\/16449\/revisions"}],"predecessor-version":[{"id":26140,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/posts\/16449\/revisions\/26140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/media\/18931"}],"wp:attachment":[{"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/media?parent=16449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/categories?post=16449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/tags?post=16449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}