{"id":18863,"date":"2026-03-20T14:32:40","date_gmt":"2026-03-20T13:32:40","guid":{"rendered":"https:\/\/webpreview.hbenchmark.com\/?p=18863"},"modified":"2026-04-15T12:08:27","modified_gmt":"2026-04-15T10:08:27","slug":"trentino-marketing","status":"publish","type":"post","link":"https:\/\/www.hbenchmark.com\/en\/caso-di-successo\/trentino-marketing\/","title":{"rendered":"Trentino: Forward-Looking Vision and System Strategy to Accelerate the Competitiveness of the Provincial Tourism Ecosystem"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"18863\" class=\"elementor elementor-18863\">\n\t\t\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-2787d12d elementor-section-full_width elementor-section-height-default elementor-section-height-default pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-full-content-with-space-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"2787d12d\" data-element_type=\"section\" data-e-type=\"section\" id=\"about\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-default\">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-161a8019 pxl-column-none\" data-id=\"161a8019\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                                <div class=\"elementor-background-overlay\"><\/div>\r\n         \r\n        \t\t<div class=\"elementor-element elementor-element-20565eb7 elementor-widget__width-auto elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-widget elementor-widget-pxl_breadcrumb\" data-id=\"20565eb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_breadcrumb.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-breadcrumb-wrap\">\r\n\t<ul class=\"pxl-breadcrumb\"><li><span class=\"breadcrumb-entry\">Home<\/span><\/li><\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fb6d097 elementor-widget__width-inherit elementor-widget-laptop__width-initial elementor-widget elementor-widget-pxl_heading\" data-id=\"5fb6d097\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div id=\"pxl-pxl_heading-5fb6d097-2262\" class=\"pxl-heading px-sub-title-default-style\">\r\n\t<div class=\"pxl-heading--inner\">\r\n\t\t\t\t\t<div class=\"pxl-item--subtitle px-sub-title-default wow PXLfadeInUp\" data-wow-delay=\"300ms\">\r\n\t\t\t\t<span class=\"pxl-item--subtext\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"\">SUCCESS STORY<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t<h2 class=\"pxl-item--title style-default highlight-default wow PXLfadeInUp\" data-wow-delay=\"300ms\">\r\n\r\n\t\t\t<span class=\"pxl-heading--text\">\r\n\r\n\t\t\t\t\t\t\t\t\tTrentino: Forward-Looking Vision and System Strategy to Accelerate the Competitiveness of the Provincial Tourism Ecosystem\t\r\n\t\t\t\t\t\r\n\r\n\t\t\t<\/span>\r\n\t\t<\/h2>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b4584dd elementor-widget elementor-widget-spacer\" data-id=\"6b4584dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51caa779 elementor-widget__width-auto elementor-widget elementor-widget-pxl_button\" data-id=\"51caa779\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pxl-pxl_button-51caa779-9375\" class=\"pxl-button pxl-atc-link wow PXLfadeInUp\" data-wow-delay=\"600ms\">\r\n    <a href=\"\/en\/book-your-demo\/\" class=\"btn pxl-icon-active btn-block-inline  btn-default pxl-icon--left\">\r\n                    <span class=\"pxl--btn-icon\">\r\n                <i aria-hidden=\"true\" class=\"flaticon flaticon-chat\"><\/i>                            <\/span>\r\n                <span class=\"pxl--btn-text\" data-text=\"Approfondisci con un Esperto\">\r\n            Deep dive with an Expert        <\/span>\r\n    <\/a>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b0dc8b3 elementor-widget__width-auto elementor-widget elementor-widget-pxl_button\" data-id=\"5b0dc8b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pxl-pxl_button-5b0dc8b3-7794\" class=\"pxl-button pxl-atc-link wow PXLfadeInUp\" data-wow-delay=\"600ms\">\r\n    <a href=\"#scroll\" class=\"btn pxl-icon-active btn-block-inline  btn-default pxl-icon--right\">\r\n                    <span class=\"pxl--btn-icon\">\r\n                <i aria-hidden=\"true\" class=\"fal fa-long-arrow-down\"><\/i>                            <\/span>\r\n                <span class=\"pxl--btn-text\" data-text=\"Esplora\">\r\n            Explore        <\/span>\r\n    <\/a>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fd5f338 elementor-widget elementor-widget-spacer\" data-id=\"1fd5f338\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b1539bc pxl-row-scroll-fixed elementor-section-boxed elementor-section-height-default elementor-section-height-default pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"1b1539bc\" data-element_type=\"section\" data-e-type=\"section\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-default\">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a6970eb case-details-col-2 pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"4a6970eb\" data-element_type=\"column\" data-e-type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-0fc87e8 elementor-widget elementor-widget-spacer\" data-id=\"0fc87e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9552936 elementor-widget elementor-widget-pxl_heading\" data-id=\"9552936\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div id=\"pxl-pxl_heading-9552936-2515\" class=\"pxl-heading px-sub-title-default-style\">\r\n\t<div class=\"pxl-heading--inner\">\r\n\t\t\r\n\t\t<h3 class=\"pxl-item--title style-default highlight-default\" data-wow-delay=\"ms\">\r\n\r\n\t\t\t<span class=\"pxl-heading--text\">\r\n\r\n\t\t\t\t\t\t\t\t\tProject partner\t\r\n\t\t\t\t\t\r\n\r\n\t\t\t<\/span>\r\n\t\t<\/h3>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59fb2855 elementor-arrows-position-inside elementor-pagination-position-outside elementor-invisible elementor-widget elementor-widget-image-carousel\" data-id=\"59fb2855\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;4&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:80,&quot;sizes&quot;:[]},&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;image_spacing_custom_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 15\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/Logo-Trentino-Marketing.png\" alt=\"Trentino Marketing Logo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 15\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/04\/Logo-Asat-Trentino.png\" alt=\"Asat Trentino Logo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 15\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/Logo-Unat-Unione-Albergatori-Trento.jpg\" alt=\"Logo Unat Unione Albergatori Trento\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 15\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/04\/faita_trentino_small-e1775815338743.png\" alt=\"faita_trentino_small\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 15\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/Logo-Rovereto-Vallagarina-Monte-Baldo.png\" alt=\"Logo Rovereto Vallagarina Monte Baldo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 15\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/Logo-Val-di-Non.png\" alt=\"Val di Non Logo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 15\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/Logo-San-Martino-di-Castrozza.png\" alt=\"San Martino di Castrozza Logo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 15\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/Logo-Alpe-Cimbra.jpg\" alt=\"Alpe Cimbra Logo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 of 15\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/Logo-Trento-.png\" alt=\"Trento Logo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 of 15\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/Logo-Valsugana-Lagorai.png\" alt=\"Valsugana Lagorai Logo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"11 of 15\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/Logo-Madonna-di-Campigliopng.png\" alt=\"Madonna di Campiglio logo.png\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"12 of 15\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/Logo-Fiemme-Cembra-.png\" alt=\"Fiemme Cembra Logo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"13 of 15\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/Logo-Val-di-Fassa-scaled.png\" alt=\"Val di Fassa Logo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"14 of 15\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/Logo-Garda-Dolomiti.jpg\" alt=\"Garda Dolomiti Logo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"15 of 15\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/Logo-Val-di-Sole.png\" alt=\"Val di Sole Logo\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72a1403 elementor-widget elementor-widget-spacer\" data-id=\"72a1403\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea10156 elementor-widget elementor-widget-pxl_heading\" data-id=\"ea10156\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div id=\"pxl-pxl_heading-ea10156-4134\" class=\"pxl-heading px-sub-title-default-style\">\r\n\t<div class=\"pxl-heading--inner\">\r\n\t\t\t\t\t<div class=\"pxl-item--subtitle px-sub-title-default\" data-wow-delay=\"ms\">\r\n\t\t\t\t<span class=\"pxl-item--subtext\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"\">CHALLENGE<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t<h3 class=\"pxl-item--title style-default highlight-default\" data-wow-delay=\"ms\">\r\n\r\n\t\t\t<span class=\"pxl-heading--text\">\r\n\r\n\t\t\t\t\t\t\t\t\tAlliances for a New Data Culture: From Historical to Predictive to Maximise Value\n\t\r\n\t\t\t\t\t\r\n\r\n\t\t\t<\/span>\r\n\t\t<\/h3>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40ff67e7 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"40ff67e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor highlight-gradient\">\r\n\t<div class=\"pxl-item--inner\" >\r\n\t\t<p>Trentino's path toward data intelligence began in <strong>2011<\/strong>, thanks to the visionary foresight of <strong>Federalberghi Trentino-ASAT<\/strong>,the Association of Hoteliers and Tourism Enterprises of the Province of Trento (ASAT). Under the leadership of then-President Luca Libardi, the association acted as a pioneer, developing a national pilot project in collaboration with HBenchmark. ASAT was the first to recognize the need <strong>to overcome tourism management based exclusively on historical data<\/strong> \u2014 that tell what has already happened \u2014<strong> and qualitative data<\/strong> \u2014 namely tourist arrivals and overnight stays \u2014 to embrace a <strong>predictive model<\/strong> and<strong> a qualitative vision with a focus on the economic dimension<\/strong>. The challenge was ambitious: to provide operators and the destination with tools capable of looking to the future, monitoring in real-time not  only occupancy, but also the economic value generated within the territory.<\/p>\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e3da748 elementor-widget elementor-widget-pxl_image\" data-id=\"7e3da748\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pxl_image-7e3da748-6136\" class=\"pxl-image-single pxl-disable-parallax-sm\" data-wow-delay=\"ms\"  >\r\n    <div class=\"pxl-item--inner\" data-wow-delay=\"120ms\">\r\n                \r\n                                <div class=\"pxl-item--bg bg-image\" style=\"background-image: url(https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/Trentino_panorama_caso_studio-scaled.jpg);\">\r\n                                            <\/div>\r\n                                <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5db912e8 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"5db912e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor highlight-gradient\">\r\n\t<div class=\"pxl-item--inner\" >\r\n\t\t<p>This innovative drive was immediately embraced and enhanced by <strong>Trentino Marketing<\/strong>the territorial marketing agency of the Autonomous Province of Trento. In 2020, amidst the critical post-pandemic recovery, this synergy further consolidated into<strong>a strategic alliance<\/strong> between <strong>Trentino Marketing<\/strong>, <strong>ASAT<\/strong>, <strong>UNAT<\/strong> and the <strong>Local APTs<\/strong>. The common goal was to bridge a fundamental information gap: providing the entire ecosystem \u2014 from individual accommodation facilities to provincial governance \u2014 with a digital compass to optimize strategic planning, promotion, and investments, aiming to increase the overall profitability of the system.<\/p>\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-10474f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"10474f4\" data-element_type=\"section\" data-e-type=\"section\">\n\n                            <div class=\"elementor-background-overlay\"><\/div>\n            \n                <div class=\"elementor-container elementor-column-gap-default\">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7999004 pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"7999004\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-08f4c69 elementor-widget-tablet_extra__width-inherit elementor-widget elementor-widget-pxl_testimonial_carousel\" data-id=\"08f4c69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_testimonial_carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"pxl-swiper-slider pxl-testimonial-carousel pxl-testimonial-carousel1 style-2\" >\r\n        <div class=\"pxl-carousel-inner\">\r\n            <div class=\"pxl-swiper-container\" dir=\"ltr\" data-settings=\"{&quot;slide_direction&quot;:&quot;horizontal&quot;,&quot;slide_percolumn&quot;:1,&quot;slide_mode&quot;:&quot;slide&quot;,&quot;slides_to_show&quot;:1,&quot;slides_to_show_xxl&quot;:1,&quot;slides_to_show_lg&quot;:1,&quot;slides_to_show_md&quot;:1,&quot;slides_to_show_sm&quot;:1,&quot;slides_to_show_xs&quot;:1,&quot;slides_to_scroll&quot;:1,&quot;arrow&quot;:false,&quot;pagination&quot;:false,&quot;pagination_type&quot;:&quot;bullets&quot;,&quot;autoplay&quot;:false,&quot;pause_on_hover&quot;:false,&quot;pause_on_interaction&quot;:true,&quot;delay&quot;:5000,&quot;loop&quot;:false,&quot;speed&quot;:500}\">\r\n                <div class=\"pxl-swiper-wrapper\">\r\n                                            <div class=\"pxl-swiper-slide\">\r\n                            <div class=\"pxl-item--inner\" data-wow-delay=\"ms\">\r\n                                <div class=\"pxl-item--desc el-empty\">\u201cHBenchmark is a project that was strongly desired by the Trade Associations which, convinced of the importance of strategic programming at all levels \u2013 from the individual company, to the APT, up to the public decision-maker \u2013 but above all of the verification of its results, immediately understood how these activities could not disregard the availability of fresh, real, and immediate data.\".<\/div>\r\n                                                                    <div class=\"pxl-item--divider\">\r\n                                    <\/div>\r\n                                                                <div class=\"pxl-item--holder pxl-item--flexnw\">\r\n                                                                            <div class=\"pxl-item--avatar pxl-mr-24\">\r\n                                            <img decoding=\"async\" class=\"no-lazyload\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/04\/battaiola-bort-77x77.png\" width=\"77\" height=\"77\" alt=\"Battaiola-Bort\" title=\"Battaiola-Bort\" \/>                                        <\/div>\r\n                                                                        <div class=\"pxl-item--meta\">\r\n                                        <div class=\"pxl-item--header\">\r\n                                            <h5 class=\"pxl-item--title el-empty\">Giovanni Bort &amp; Gianni Battaiola<\/h5>\r\n                                            <div class=\"pxl-item--rating\">\r\n                                                                                            <\/div>\r\n                                        <\/div>\r\n                                        <div class=\"pxl-item--position el-empty\">President UNAT &amp; President ASAT<\/div>\r\n                                    <\/div>\r\n                                <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        \r\n        \r\n    <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-71b9640b pxl-row-scroll-fixed elementor-section-boxed elementor-section-height-default elementor-section-height-default pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"71b9640b\" data-element_type=\"section\" data-e-type=\"section\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-default\">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-176d1aff case-details-col-2 pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"176d1aff\" data-element_type=\"column\" data-e-type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-626346d elementor-widget elementor-widget-pxl_image\" data-id=\"626346d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pxl_image-626346d-4415\" class=\"pxl-image-single pxl-disable-parallax-sm\" data-wow-delay=\"ms\"  >\r\n    <div class=\"pxl-item--inner\" data-wow-delay=\"120ms\">\r\n                \r\n                                <div class=\"pxl-item--bg bg-image\" style=\"background-image: url(https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/04\/trentino-fuciade-scaled.jpg);\">\r\n                                            <\/div>\r\n                                <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-173f331e elementor-widget elementor-widget-pxl_heading\" data-id=\"173f331e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div id=\"pxl-pxl_heading-173f331e-7261\" class=\"pxl-heading px-sub-title-default-style\">\r\n\t<div class=\"pxl-heading--inner\">\r\n\t\t\t\t\t<div class=\"pxl-item--subtitle px-sub-title-default\" data-wow-delay=\"ms\">\r\n\t\t\t\t<span class=\"pxl-item--subtext\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"\">SOLUTION<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t<h3 class=\"pxl-item--title style-default highlight-default\" data-wow-delay=\"ms\">\r\n\r\n\t\t\t<span class=\"pxl-heading--text\">\r\n\r\n\t\t\t\t\t\t\t\t\tHospitality Data Intelligence: an integrated ecosystem for every type of offering\n\t\r\n\t\t\t\t\t\r\n\r\n\t\t\t<\/span>\r\n\t\t<\/h3>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-440c8d60 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"440c8d60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor highlight-gradient\">\r\n\t<div class=\"pxl-item--inner\" >\r\n\t\t<p><span style=\"font-weight: 400\">To meet this challenge, Trentino Marketing has adopted the platform <strong>Destination-Benchmark<\/strong>, transforming it into a <strong>permanent tourism observatory<\/strong> which is part of the system toolset used and promoted by the company. The strength of the solution lies in its pervasiveness: the system not only monitors the hotel sector but also aggregates and analyses the KPIs of every form of hospitality, including apartments, rooms to let, Bed &amp; Breakfasts, farm stays, right through to the outdoor sector.<\/span><\/p><p>With this in mind, the project evolved by verticalising the analysis on the outdoor segment. Thanks to the partnership with <strong>FAITA Trentino,<\/strong>a specific module for the campsites and holiday villages sector was launched, reflecting the unique characteristics of both supply and demand in this field.<\/p><p><span style=\"font-weight: 400\">Today, the solution provides multi-level support:<\/span><\/p>\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bfe4bbe elementor-widget elementor-widget-pxl_list\" data-id=\"2bfe4bbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"pxl-list pxl-list1 pxl-list-column style-1\" data-wow-delay=\"ms\">\r\n                    <div class=\"pxl--item list-circle\"\r\n                >\r\n\r\n                <div class=\"pxl-item--meta\">\r\n                    \r\n                    \r\n                                    <\/div>\r\n\r\n                <div class=\"pxl-item--content\">\r\n                    <label class=\"pxl-empty\">For individual structures:<\/label>\r\n                    Hotels, managers of non-hotel accommodation, and camping villages use the Hotel-Benchmark and Open Air-Benchmark platforms to compare their performance against the market and apply dynamic pricing strategies based on reliable data.\n\n                <\/div>\r\n            <\/div>\r\n                    <div class=\"pxl--item list-circle\"\r\n                >\r\n\r\n                <div class=\"pxl-item--meta\">\r\n                    \r\n                    \r\n                                    <\/div>\r\n\r\n                <div class=\"pxl-item--content\">\r\n                    <label class=\"pxl-empty\">For the Destination (Trentino Marketing):<\/label>\r\n                    Trentino Marketing oversees the entire ecosystem through strategic data on past and future bookings, useful for more targeted planning of its investment and promotional strategies and for accurately measuring the effectiveness of communication campaigns.                <\/div>\r\n            <\/div>\r\n                    <div class=\"pxl--item list-circle\"\r\n                >\r\n\r\n                <div class=\"pxl-item--meta\">\r\n                    \r\n                    \r\n                                    <\/div>\r\n\r\n                <div class=\"pxl-item--content\">\r\n                    <label class=\"pxl-empty\">For individual APTs:<\/label>\r\n                    Individual Tourism Companies have dedicated dashboards for micro-territorial governance, allowing for precise monitoring of flows within individual areas.\n                <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad41bbf elementor-widget elementor-widget-spacer\" data-id=\"ad41bbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eab7162 elementor-widget elementor-widget-pxl_heading\" data-id=\"7eab7162\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div id=\"pxl-pxl_heading-7eab7162-1788\" class=\"pxl-heading px-sub-title-default-style\">\r\n\t<div class=\"pxl-heading--inner\">\r\n\t\t\t\t\t<div class=\"pxl-item--subtitle px-sub-title-default\" data-wow-delay=\"ms\">\r\n\t\t\t\t<span class=\"pxl-item--subtext\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"\">RESULT<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t<h3 class=\"pxl-item--title style-default highlight-default\" data-wow-delay=\"ms\">\r\n\r\n\t\t\t<span class=\"pxl-heading--text\">\r\n\r\n\t\t\t\t\t\t\t\t\tA model of excellence between economic value and scientific authority\n\t\r\n\t\t\t\t\t\r\n\r\n\t\t\t<\/span>\r\n\t\t<\/h3>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75be9b93 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"75be9b93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor highlight-gradient\">\r\n\t<div class=\"pxl-item--inner\" >\r\n\t\t<p><span style=\"font-weight: 400\">With <strong>around 680 active structures<\/strong>the \u2018Trentino case study\u2019 is now a national benchmark. The project's success is not only technological but cultural: the region has learned to transform data into a solid foundation for its strategies and into a measurable competitive advantage.<\/span><\/p><p>At the heart of this transformation lies the shift from monitoring volumes to monitoring value. Through KPIs such as ADR (Average Daily Rate) and RevPAR, Trentino Marketing evaluates the success of its strategy, particularly during peak seasons: the goal is not to saturate facilities, but to optimize the balance between flows and profitability, increasing the value generated even in the face of stable or slightly declining occupancy. Consequently, ADR has become the fundamental thermometer for validating the destination's 'premium' positioning.<\/p><p><span style=\"font-weight: 400\">The project's impact is also reflected in communication:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Authority and Reporting<\/strong>Moving beyond a simple press release in favour of dedicated technical reporting has made the description of the territory objective and indisputable in the eyes of stakeholders, the media, and institutions.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Scientific Reliability<\/strong>The robustness of the sample is such that the comparison with ex-post ISTAT data is constantly aligned, confirming the system's ability to capture reality in real time.<\/span><\/li><\/ul><p><span style=\"font-weight: 400\">In this context, the project is in <strong>continuous expansion<\/strong> To further expand the base of monitored structures, with the aim of making data analysis a shared operational standard for every single hospitality operator in Trentino, thus ensuring increasingly widespread and strategic coverage.<\/span><\/p>\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t        <section class=\"elementor-section elementor-inner-section elementor-element elementor-element-27806cad elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"27806cad\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\n                            <div class=\"elementor-background-overlay\"><\/div>\n            \n                <div class=\"elementor-container elementor-column-gap-default\">\n                <div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3c9b833e pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"3c9b833e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-6c5b1fb1 elementor-widget__width-inherit elementor-widget-laptop__width-inherit elementor-widget-tablet_extra__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-pxl_icon_box\" data-id=\"6c5b1fb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_icon_box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-icon-box pxl-icon-box1\" data-wow-delay=\"ms\">\r\n    \r\n            <div class=\"pxl-item--body\">\r\n        <h5 class=\"pxl-item--title el-empty\">Are you an open-air facility associated with FAITA interested in joining the project? <\/h5>\r\n        <div class=\"pxl-item--description el-empty\"><\/div>\r\n    <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71699666 elementor-widget__width-auto elementor-align-center elementor-widget-mobile__width-inherit elementor-widget elementor-widget-pxl_button\" data-id=\"71699666\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pxl-pxl_button-71699666-1205\" class=\"pxl-button pxl-atc-link wow PXLfadeInUp\" data-wow-delay=\"600ms\">\r\n    <a href=\"\/en\/italy-open-air-festival\/\" class=\"btn pxl-icon-active btn-block-inline  btn-default pxl-icon--right\">\r\n                    <span class=\"pxl--btn-icon\">\r\n                <i aria-hidden=\"true\" class=\"fal fa-long-arrow-right\"><\/i>                            <\/span>\r\n                <span class=\"pxl--btn-text\" data-text=\"Scopri di pi\u00f9\">\r\n            Find out more        <\/span>\r\n    <\/a>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-11fa1537 elementor-section-boxed elementor-section-height-default elementor-section-height-default pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"11fa1537\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-default\">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35dad636 pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"35dad636\" data-element_type=\"column\" data-e-type=\"column\">\r\n        <div class=\"elementor-widget-wrap\">\r\n                     \r\n                    <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-5aa74df8 elementor-section-boxed elementor-section-height-default elementor-section-height-default pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"5aa74df8\" data-element_type=\"section\" data-e-type=\"section\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-default\">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2264a930 pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"2264a930\" data-element_type=\"column\" data-e-type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-5e9713f7 elementor-widget elementor-widget-pxl_heading\" data-id=\"5e9713f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div id=\"pxl-pxl_heading-5e9713f7-2506\" class=\"pxl-heading px-sub-title-default-style\">\r\n\t<div class=\"pxl-heading--inner\">\r\n\t\t\t\t\t<div class=\"pxl-item--subtitle px-sub-title-default\" data-wow-delay=\"ms\">\r\n\t\t\t\t<span class=\"pxl-item--subtext\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"\">MORE REAL GROWTH STORIES<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t<h3 class=\"pxl-item--title style-default highlight-default\" data-wow-delay=\"ms\">\r\n\r\n\t\t\t<span class=\"pxl-heading--text\">\r\n\r\n\t\t\t\t\t\t\t\t\tWho decided to transform data into successful strategies\t\r\n\t\t\t\t\t\r\n\r\n\t\t\t<\/span>\r\n\t\t<\/h3>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1891b408 post-layout-post-1 elementor-widget elementor-widget-pxl_post_list\" data-id=\"1891b408\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_post_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div id=\"pxl_post_list-1891b408-3697\" class=\"pxl-grid pxl-post-list layout-post-1\" data-layout-mode=\"fitRows\" data-start-page=\"1\" data-max-pages=\"2\" data-total=\"4\" data-perpage=\"2\" data-next-link=\"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/posts\/18863\/page\/2\/\">\r\n        <div class=\"pxl-list-inner d-flex-wrap relative\">\r\n                <div class=\"list-item w-100 format-standard\" >\r\n            <div class=\"grid-item-inner item-inner-wrap row format-standard\">\r\n                                    <div class=\"item-featured col-lg-5\">\r\n                        <div class=\"post-image hover-imge-effect2\">\r\n                            <img fetchpriority=\"high\" decoding=\"async\" class=\"no-lazyload\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/lugano-switzerland-amazing-view-of-the-swiss-cit-2026-03-16-03-24-58-utc-scaled-700x540.jpg\" width=\"700\" height=\"540\" alt=\"Lugano, Switzerland. Amazing aerial view of the Swiss city, surrounded by lake and mountains.\" title=\"Lugano, Switzerland. Amazing view of the Swiss city, surrounded\" \/>                                                    <\/div>\r\n                    <\/div>\r\n                \r\n                <div class=\"wrap-item-content col-lg-7\">\r\n                    <div class=\"item-content\">\r\n                        \r\n                        <h3 class=\"pxl-item--title\"><a href=\"https:\/\/www.hbenchmark.com\/en\/caso-di-successo\/ticino-turismo\/\">Ticino Turismo: The Scientific Method in Support of the Cantonal Destination<\/a><\/h3>\r\n\r\n                                                    <div class=\"item-excerpt\">\r\n                                Ticino Turismo, in collaboration with HBenchmark, uses the platform to transform tourist data into operational insights, facilitating demand analysis, results monitoring, and the definition of more effective strategies for the promotion of...                            <\/div>\r\n                        \r\n                                                    <div class=\"blog-post-footer\">\r\n                                                                    <div class=\"post-readmore\">\r\n                                        <a class=\"btn btn-glossy\" href=\"https:\/\/www.hbenchmark.com\/en\/caso-di-successo\/ticino-turismo\/\">\r\n                                            <span class=\"pxl-button-text\">Go deeper<\/span>\r\n                                        <\/a>\r\n                                    <\/div>\r\n                                \r\n                                                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        <div class=\"list-item w-100 format-standard\" >\r\n            <div class=\"grid-item-inner item-inner-wrap row format-standard\">\r\n                                    <div class=\"item-featured col-lg-5\">\r\n                        <div class=\"post-image hover-imge-effect2\">\r\n                            <img decoding=\"async\" class=\"no-lazyload\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/aerial-view-of-bologna-2026-03-16-23-02-24-utc-scaled-700x540.jpg\" width=\"700\" height=\"540\" alt=\"Aerial view of Bologna. Historic capital of the Emilia-Romagna region, in northern Italy\" title=\"Aerial view of Bologna\" \/>                                                    <\/div>\r\n                    <\/div>\r\n                \r\n                <div class=\"wrap-item-content col-lg-7\">\r\n                    <div class=\"item-content\">\r\n                        \r\n                        <h3 class=\"pxl-item--title\"><a href=\"https:\/\/www.hbenchmark.com\/en\/caso-di-successo\/bologna-welcome\/\">Bologna Welcome Foundation: Data Architecture for the Attractiveness and Development of the Metropolitan Area.<\/a><\/h3>\r\n\r\n                                                    <div class=\"item-excerpt\">\r\n                                Fondazione Bologna Welcome, in collaboration with HBenchmark, uses the platform to analyse tourist data and monitor key performance indicators, offering an integrated view of visitor behaviour and concrete support to the destination...                            <\/div>\r\n                        \r\n                                                    <div class=\"blog-post-footer\">\r\n                                                                    <div class=\"post-readmore\">\r\n                                        <a class=\"btn btn-glossy\" href=\"https:\/\/www.hbenchmark.com\/en\/caso-di-successo\/bologna-welcome\/\">\r\n                                            <span class=\"pxl-button-text\">Go deeper<\/span>\r\n                                        <\/a>\r\n                                    <\/div>\r\n                                \r\n                                                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b30ad0e elementor-widget__width-inherit elementor-align-center elementor-widget elementor-widget-pxl_button\" data-id=\"4b30ad0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pxl-pxl_button-4b30ad0e-8943\" class=\"pxl-button pxl-atc-link wow PXLfadeInUp\" data-wow-delay=\"600ms\">\r\n    <a href=\"\/en\/success-stories\/\" class=\"btn pxl-icon-active btn-block-inline  btn-text-underline pxl-icon--right\">\r\n                <span class=\"pxl--btn-text\" data-text=\"Scopri altri Casi di successo\">\r\n            Discover more Success Stories        <\/span>\r\n    <\/a>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Trentino Marketing, in collaboration with HBenchmark, uses the platform to collect, integrate, and analyse tourism data, supporting the monitoring of flows, territorial performance, and market trends to inform strategic decisions.<\/p>","protected":false},"author":6,"featured_media":24975,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-18863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-caso-di-successo"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/posts\/18863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/comments?post=18863"}],"version-history":[{"count":121,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/posts\/18863\/revisions"}],"predecessor-version":[{"id":26270,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/posts\/18863\/revisions\/26270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/media\/24975"}],"wp:attachment":[{"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/media?parent=18863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/categories?post=18863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/tags?post=18863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}