{"id":19672,"date":"2026-02-27T16:36:00","date_gmt":"2026-02-27T15:36:00","guid":{"rendered":"https:\/\/webpreview.hbenchmark.com\/?p=19672"},"modified":"2026-03-25T19:10:20","modified_gmt":"2026-03-25T18:10:20","slug":"evolution-2026-rome","status":"publish","type":"post","link":"https:\/\/www.hbenchmark.com\/en\/evento-passato\/evolutio-2026-roma\/","title":{"rendered":"Evolution 2026 \u2013 Rome"},"content":{"rendered":"
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When<\/h3>\r\n

27 February 2026<\/p>\r\n <\/div>\r\n <\/div>\r\n

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Where<\/h3>\r\n

Oracle Offices - Rome\n<\/p>\r\n <\/div>\r\n <\/div>\r\n

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In collaboration<\/h3>\r\n

RTT Srl, Bigbrain, Yato, Oracle NetSuite and Oracle Hospitality<\/p>\r\n <\/div>\r\n <\/div>\r\n

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Evolution 2026 | Rome: redesigning the future of hospitality<\/b><\/p>

\u201cRedesign is a challenging word: it means that what we have done so far was no longer enough<\/em>\u201d.<\/span><\/p>

This reflection began Evolution 2026<\/strong>, hosted on February 27th at Oracle's Rome headquarters. The event represented a moment for discussion and in-depth analysis of the major themes transforming the hospitality sector: data, integration and artificial intelligence<\/strong>.<\/span><\/p>

During the meeting, the CEO and Co-Founder of HBenchmark, Francesco Traverso, emphasised a key principle: \u201cData intelligence first, then artificial intelligence.\u201d Building on this concept, HBenchmark's evolutionary path was mapped out, from the analysis of historical KPIs to real-time predictive analysis, highlighting how the integration of AI and new \u201cintelligent agents\u201d now makes it possible to transform data into a concrete competitive advantage for Revenue Management.<\/span><\/p>

The event saw the participation of major technology partners such as RTT Srl, Bigbrain, Yato, Oracle NetSuite and Oracle Hospitality, who helped to showcase how the integration of PMS, ERP, POS, payment systems and DataIntelligence can lead to a unique ecosystem, capable of concretely supporting the management of accommodation facilities.<\/span><\/p>

The meeting highlighted the main benefits of true integration between technologies and systems:<\/span><\/p>