{"id":19734,"date":"2025-10-22T18:16:00","date_gmt":"2025-10-22T16:16:00","guid":{"rendered":"https:\/\/webpreview.hbenchmark.com\/?p=19734"},"modified":"2026-05-04T15:29:22","modified_gmt":"2026-05-04T13:29:22","slug":"forum-open-air-2025-introductory-panel","status":"publish","type":"post","link":"https:\/\/www.hbenchmark.com\/en\/evento-passato\/forum-open-air-2025-panel-introduttivo\/","title":{"rendered":"Forum Open Air 2025 \u2013 Introductory Panel"},"content":{"rendered":"
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When<\/h3>\r\n

22 October 2025<\/p>\r\n <\/div>\r\n <\/div>\r\n

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Auditorium del Massimo - Rome<\/p>\r\n <\/div>\r\n <\/div>\r\n

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In collaboration<\/h3>\r\n

FAITA - Federcamping<\/p>\r\n <\/div>\r\n <\/div>\r\n

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How to participate<\/h3>\r\n

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It was a pleasure and an honour for HBenchmark to open the proceedings of the second day of the Rome Open Air Forum 2025 with the introductory panel. <\/span>\u201cOverview & Data Analysis\u201d<\/span><\/i>, alongside Valeria Minghetti (Head of Research at CISET), Carlota Alvarez Pedreira (Managing Director of Oracle Italy and Vice-President Legal South Europe Oracle) and Edoardo Narduzzi (Founder & CEO of Mashfrog Group).<\/span><\/p>

The CEO and Co-founder of HBenchmark, Francesco Traverso, presented an analysis of the main performance indicators for the 2025 season, drawn up through the data lake developed by HBenchmark in collaboration with FAITA on a representative sample of Italian open-air facilities.<\/span><\/p>

The intervention then focused on how new AI-based analytical models can transform the management of Open Air businesses, promoting data-driven decisions and generating tangible improvements in terms of profitability and competitiveness.<\/span><\/p>

What emerges from the data analysis?<\/b>
<\/b>By monitoring over 100 establishments (representing approximately 11% of the national market), it has been possible to gain key insights to guide the future of the sector, including:<\/span><\/p>