{"id":20886,"date":"2025-02-05T09:00:00","date_gmt":"2025-02-05T08:00:00","guid":{"rendered":"https:\/\/webpreview.hbenchmark.com\/?p=20007"},"modified":"2026-03-30T10:05:47","modified_gmt":"2026-03-30T08:05:47","slug":"in-crescita-il-valore-economico-del-turismo-open-air-in-trentino-e-lindotto-sul-territorio","status":"publish","type":"post","link":"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2025\/in-crescita-il-valore-economico-del-turismo-open-air-in-trentino-e-lindotto-sul-territorio\/","title":{"rendered":"In crescita il valore economico del turismo open-air in Trentino e l\u2019indotto sul territorio"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"20886\" class=\"elementor elementor-20886\">\n\t\t\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-53c729f4 elementor-section-height-min-height elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-items-middle pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"53c729f4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-default\">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c75cec4 pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"4c75cec4\" data-element_type=\"column\" data-e-type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-98fc3888 elementor-widget elementor-widget-pxl_heading\" data-id=\"98fc3888\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div id=\"pxl-pxl_heading-98fc3888-5098\" class=\"pxl-heading px-sub-title-default-style\">\r\n\t<div class=\"pxl-heading--inner\">\r\n\t\t\t\t\t<div class=\"pxl-item--subtitle px-sub-title-default\" data-wow-delay=\"ms\">\r\n\t\t\t\t<span class=\"pxl-item--subtext\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"\">Press Review - 2025<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t<h3 class=\"pxl-item--title style-default highlight-default\" data-wow-delay=\"ms\">\r\n\r\n\t\t\t<span class=\"pxl-heading--text\">\r\n\r\n\t\t\t\t\t\t\t\t\tIn crescita il valore economico del turismo open-air in Trentino e l\u2019indotto sul territorio\t\r\n\t\t\t\t\t\r\n\r\n\t\t\t<\/span>\r\n\t\t<\/h3>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d06957fc elementor-widget elementor-widget-pxl_button\" data-id=\"d06957fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pxl-pxl_button-d06957fc-6606\" class=\"pxl-button pxl-atc-link wow PXLfadeInUp\" data-wow-delay=\"600ms\">\r\n    <a href=\"https:\/\/www.campingbusiness.eu\/en\/il-turismo-open-air-in-trentino-un-motore-economico-in-espansione-e-un-modello-sostenibile\/\" class=\"btn pxl-icon-active btn-block-inline  btn-default pxl-icon--left\">\r\n                    <span class=\"pxl--btn-icon\">\r\n                <i aria-hidden=\"true\" class=\"fal fa-newspaper\"><\/i>                            <\/span>\r\n                <span class=\"pxl--btn-text\" data-text=\"Leggi l&#039;articolo completo\">\r\n            Read the full article        <\/span>\r\n    <\/a>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-54c72b88 pxl-row-scroll-fixed elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"54c72b88\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-default\">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f65b260 case-details-col-2 pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"1f65b260\" data-element_type=\"column\" data-e-type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-d0d08b60 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"d0d08b60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor highlight-gradient\">\r\n\t<div class=\"pxl-item--inner\" >\r\n\t\t<p>I dati 2024 del turismo all\u2019aria aperta nella Provincia autonoma di Trento, presentati mercoled\u00ec 5 febbraio nel corso di un convegno organizzato da FAITA \u2013 Federcamping al Salone dell&#8217;Accoglienza \u2013 Hospitality di Riva del Garda, restituiscono una fotografia molto positiva dello stato di salute del settore.<\/p><p>In base a quanto emerso da un paio di ricerche condotte dal CISET \u2013 Centro Internazionale di Studi sull\u2019Economia Turistica e presentate dalla Dottoressa Valeria Minghetti durante il convegno:<\/p><ul><li>nel 2024 le strutture ricettive open-air del Trentino hanno registrato oltre 3,2 milioni di presenze, con un incremento dell\u20191,6% rispetto al 2023 e di ben il 14,6% rispetto al 2019;<\/li><li>sempre nel 2024, il turismo all\u2019aria aperta ha generato circa 200 milioni di euro di spesa totale e per ogni euro destinato all\u2019alloggio, il turista open air ne ha spesi 2,1 per l\u2019acquisto di beni e servizi sia all\u2019interno della struttura sia all\u2019esterno (ristoranti, attivit\u00e0 sportive, intrattenimento, shopping, ecc.).<\/li><\/ul><p>A confermare il quadro di un settore \u2018in ottima forma\u2019 anche i dati HBenchmark presentati dal Presidente di FAITA-FederCamping Alberto Granzotto:<\/p><ul><li>nel periodo 22 marzo &#8211; 31 ottobre 2024 il tasso medio di occupazione del campione rappresentativo di strutture open air trentine prese in esame \u00e8 aumentato di 1,3 punti percentuali rispetto allo stesso periodo del 2023, passando dal 59,8% al 61,1%,;<\/li><li>sempre nello stesso range di date sono cresciuti anche altri indicatori interessanti dal punto di vista della redditivit\u00e0, come ad esempio il ricavo medio per unit\u00e0 abitativa, in particolare per villette e bungalow (+ 25 euro, passando da 106 a 131 euro) .<\/li><\/ul><p>Prima di lasciarvi il link all\u2019articolo con altri dati e approfondimenti sul tema, rivolgiamo un ringraziamento speciale all\u2019assessore al Turismo della Provincia di Trento Roberto Failoni per la lusinghiera battuta con cui ha valorizzato il contributo di HBenchmark all\u2019indagine delle dinamiche di questo importantissimo comparto economico trentino:<\/p><p><em><strong>\u201cTanti anni fa guardavamo al pane e alla benzina per capire i trend, mentre oggi abbiamo HBenchmark\u201d<\/strong><\/em><\/p>\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3c42a30 elementor-widget elementor-widget-pxl_image\" data-id=\"f3c42a30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pxl_image-f3c42a30-4895\" class=\"pxl-image-single pxl-disable-parallax-sm\" data-wow-delay=\"ms\"  >\r\n    <div class=\"pxl-item--inner\" data-wow-delay=\"120ms\">\r\n                \r\n                                <div class=\"pxl-item--image\" data-parallax-value=\"\">\r\n                                                    <img fetchpriority=\"high\" decoding=\"async\" width=\"1928\" height=\"616\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/67a6368d6cfc4d4e412b2231.png\" class=\"no-lazyload attachment-full\" alt=\"\" \/>                                                                    <\/div>\r\n                                <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a4b5216 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"0a4b5216\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor highlight-gradient\">\r\n\t<div class=\"pxl-item--inner\" >\r\n\t\t<p><strong>Would you like to know more?<\/strong><\/p>\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1695990 elementor-widget__width-inherit elementor-align-left elementor-widget elementor-widget-pxl_button\" data-id=\"d1695990\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pxl-pxl_button-d1695990-5793\" class=\"pxl-button pxl-atc-link wow PXLfadeInUp\" data-wow-delay=\"600ms\">\r\n    <a href=\"https:\/\/www.campingbusiness.eu\/en\/il-turismo-open-air-in-trentino-un-motore-economico-in-espansione-e-un-modello-sostenibile\/\" class=\"btn pxl-icon-active btn-block-inline  btn-default pxl-icon--left\">\r\n                    <span class=\"pxl--btn-icon\">\r\n                <i aria-hidden=\"true\" class=\"fal fa-newspaper\"><\/i>                            <\/span>\r\n                <span class=\"pxl--btn-text\" data-text=\"Leggi l&#039;articolo completo\">\r\n            Read the full article        <\/span>\r\n    <\/a>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-55c72d18 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"55c72d18\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-default\">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b41b0c10 pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"b41b0c10\" data-element_type=\"column\" data-e-type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-8f0d4cd0 elementor-widget elementor-widget-pxl_heading\" data-id=\"8f0d4cd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div id=\"pxl-pxl_heading-8f0d4cd0-6204\" class=\"pxl-heading px-sub-title-default-style\">\r\n\t<div class=\"pxl-heading--inner\">\r\n\t\t\t\t\t<div class=\"pxl-item--subtitle px-sub-title-default wow PXLfadeInUp\" data-wow-delay=\"300ms\">\r\n\t\t\t\t<span class=\"pxl-item--subtext\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"\">Press review<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t<h3 class=\"pxl-item--title style-default highlight-default wow PXLfadeInUp\" data-wow-delay=\"300ms\">\r\n\r\n\t\t\t<span class=\"pxl-heading--text\">\r\n\r\n\t\t\t\t\t\t\t\t\tFrom the territory to the press: what they say about us.\t\r\n\t\t\t\t\t\r\n\r\n\t\t\t<\/span>\r\n\t\t<\/h3>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d855eaf0 post-layout-post-1 elementor-widget elementor-widget-pxl_post_carousel\" data-id=\"d855eaf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_post_carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n    <div class=\"pxl-swiper-slider pxl-post-carousel pxl-post-carousel1\" >\r\n        <div class=\"pxl-carousel-inner\">\r\n            <div class=\"pxl-swiper-container\" dir=\"ltr\" data-settings=\"{&quot;slide_direction&quot;:&quot;horizontal&quot;,&quot;slide_percolumn&quot;:1,&quot;slide_percolumnfill&quot;:1,&quot;slide_mode&quot;:&quot;slide&quot;,&quot;slides_to_show&quot;:3,&quot;slides_to_show_xxl&quot;:3,&quot;slides_to_show_lg&quot;:3,&quot;slides_to_show_md&quot;:2,&quot;slides_to_show_sm&quot;:2,&quot;slides_to_show_xs&quot;:1,&quot;slides_to_scroll&quot;:1,&quot;slides_gutter&quot;:30,&quot;arrow&quot;:true,&quot;pagination&quot;:false,&quot;pagination_type&quot;:&quot;bullets&quot;,&quot;autoplay&quot;:true,&quot;pause_on_hover&quot;:true,&quot;pause_on_interaction&quot;:true,&quot;delay&quot;:5000,&quot;loop&quot;:true,&quot;speed&quot;:500}\">\r\n                <div class=\"pxl-swiper-wrapper\">\r\n                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                           <span>\r\n                                                    Read the article                                                <\/span>\r\n                                                <i class=\"flaticon flaticon-right-arrow-long\"><\/i>\r\n                                            <\/a>\r\n                                        <\/div>\r\n                                                                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n                                            <div class=\"pxl-swiper-slide\">\r\n                            <div class=\"pxl-item--inner\">\r\n                                                                    <div class=\"pxl-post--featured hover-imge-effect2\">\r\n                                        <a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2025\/osservatorio-turistico-verona-garda-chiuso-bene-il-2024-e-gia-pronti-per-il-2025\/\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/gardapost-600x438.jpg\" width=\"600\" height=\"438\" alt=\"Gardapost\" title=\"Gardapost\" \/><\/a>\r\n                                                                                                                        <div class=\"pxl-post--meta\">\r\n                                                                                                                                        <div class=\"pxl-post--category\">\r\n                                                    Press review \/ 2025                                                <\/div>\r\n                                                                                                                                <\/div>\r\n                                    <\/div>\r\n                                                                <div class=\"pxl-post--body\">\r\n                                    <h3 class=\"pxl-post--title\"><a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2025\/osservatorio-turistico-verona-garda-chiuso-bene-il-2024-e-gia-pronti-per-il-2025\/\">Verona Garda Tourist Observatory: 2024 closes well and already ready for 2025<\/a><\/h3>\r\n                                    <div class=\"pxl-post--divider\"><\/div>\r\n                                                                            <div class=\"pxl-post--content\">\r\n                                                                                    <\/div>\r\n                                                                                                                <div class=\"pxl-post--button\">\r\n                                            <a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2025\/osservatorio-turistico-verona-garda-chiuso-bene-il-2024-e-gia-pronti-per-il-2025\/\">\r\n                                                <span>\r\n                                                    Read the article                                                <\/span>\r\n                                                <i class=\"flaticon flaticon-right-arrow-long\"><\/i>\r\n                                            <\/a>\r\n                                        <\/div>\r\n                                                                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n                                            <div class=\"pxl-swiper-slide\">\r\n                            <div class=\"pxl-item--inner\">\r\n                                                                    <div class=\"pxl-post--featured hover-imge-effect2\">\r\n                                        <a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2025\/dvg-ottimi-risultati-per-le-ogd\/\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/tea-600x438.jpg\" width=\"600\" height=\"438\" alt=\"Tea\" title=\"Tea\" \/><\/a>\r\n                                                                                                                        <div class=\"pxl-post--meta\">\r\n                                                                                                                                        <div class=\"pxl-post--category\">\r\n                                                    Press review \/ 2025                                                <\/div>\r\n                                                                                                                                <\/div>\r\n                                    <\/div>\r\n                                                                <div class=\"pxl-post--body\">\r\n                                    <h3 class=\"pxl-post--title\"><a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2025\/dvg-ottimi-risultati-per-le-ogd\/\">Growing employment in Verona and Lake Garda<\/a><\/h3>\r\n                                    <div class=\"pxl-post--divider\"><\/div>\r\n                                                                            <div class=\"pxl-post--content\">\r\n                                                                                    <\/div>\r\n                                                                                                                <div class=\"pxl-post--button\">\r\n                                            <a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2025\/dvg-ottimi-risultati-per-le-ogd\/\">\r\n                                                <span>\r\n                                                    Read the article                                                <\/span>\r\n                                                <i class=\"flaticon flaticon-right-arrow-long\"><\/i>\r\n                                            <\/a>\r\n                                   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presentati mercoled\u00ec 5 febbraio nel corso di un convegno organizzato da FAITA \u2013 Federcamping al Salone dell&#8217;Accoglienza \u2013 Hospitality di Riva del [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":21739,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[140],"tags":[],"class_list":["post-20886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rassegna-stampa-2025"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/posts\/20886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/comments?post=20886"}],"version-history":[{"count":5,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/posts\/20886\/revisions"}],"predecessor-version":[{"id":22276,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/posts\/20886\/revisions\/22276"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/media\/21739"}],"wp:attachment":[{"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/media?parent=20886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/categories?post=20886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/tags?post=20886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}