{"id":20887,"date":"2025-02-12T09:00:00","date_gmt":"2025-02-12T08:00:00","guid":{"rendered":"https:\/\/webpreview.hbenchmark.com\/?p=20008"},"modified":"2026-03-30T10:04:56","modified_gmt":"2026-03-30T08:04:56","slug":"open-air-tourism-in-italy-in-2025-is-off-to-a-flying-start","status":"publish","type":"post","link":"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2025\/turismo-open-air-in-italia-il-2025-parte-col-vento-in-poppa\/","title":{"rendered":"Open-air tourism in Italy: 2025 gets off to a flying start!"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"20887\" class=\"elementor elementor-20887\">\n\t\t\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d4da9cc elementor-section-height-min-height elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-items-middle pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"8d4da9cc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-default\">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6698c4cc pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"6698c4cc\" data-element_type=\"column\" data-e-type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-0e22e0a2 elementor-widget elementor-widget-pxl_heading\" data-id=\"0e22e0a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div id=\"pxl-pxl_heading-0e22e0a2-3452\" class=\"pxl-heading px-sub-title-default-style\">\r\n\t<div class=\"pxl-heading--inner\">\r\n\t\t\t\t\t<div class=\"pxl-item--subtitle px-sub-title-default\" data-wow-delay=\"ms\">\r\n\t\t\t\t<span class=\"pxl-item--subtext\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"\">Press Review - 2025<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t<h3 class=\"pxl-item--title style-default highlight-default\" data-wow-delay=\"ms\">\r\n\r\n\t\t\t<span class=\"pxl-heading--text\">\r\n\r\n\t\t\t\t\t\t\t\t\tOpen-air tourism in Italy: 2025 gets off to a flying start!\t\r\n\t\t\t\t\t\r\n\r\n\t\t\t<\/span>\r\n\t\t<\/h3>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc22e9e4 elementor-widget elementor-widget-pxl_button\" data-id=\"fc22e9e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pxl-pxl_button-fc22e9e4-6584\" class=\"pxl-button pxl-atc-link wow PXLfadeInUp\" data-wow-delay=\"600ms\">\r\n    <a href=\"https:\/\/www.ansa.it\/canale_viaggi\/notizie\/news\/2025\/02\/11\/federcamping-2025-col-vento-in-poppa-per-i-campeggi-italiani_8855f336-5715-46e7-b99b-6e3dad562ca8.html\" class=\"btn pxl-icon-active btn-block-inline  btn-default pxl-icon--left\">\r\n                    <span class=\"pxl--btn-icon\">\r\n                <i aria-hidden=\"true\" class=\"fal fa-newspaper\"><\/i>                            <\/span>\r\n                <span class=\"pxl--btn-text\" data-text=\"Leggi l&#039;articolo completo\">\r\n            Read the full article        <\/span>\r\n    <\/a>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e4dab60 pxl-row-scroll-fixed elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"8e4dab60\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-default\">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-764ffa5c case-details-col-2 pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"764ffa5c\" data-element_type=\"column\" data-e-type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-96268c98 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"96268c98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor highlight-gradient\">\r\n\t<div class=\"pxl-item--inner\" >\r\n\t\t<p>According to data provided by HBenchmark to the national federation of campsites and tourist villages FAITA \u2013 Federcamping and reported yesterday by ANSA, the 2025 tourist season is shaping up to be extraordinary for the open-air sector in Italy!\u00a0<\/p><p>Average employment up compared to last year:<\/p><ul><li>+4.3% for the lake<\/li><li>+12.5% for the sea<\/li><\/ul><p>Bookings for admissions have seen a strong increase in the last month:<\/p><ul><li>+26% for lake structures<\/li><li>+21% for seaside campsites for the same period<\/li><\/ul><p><strong>Where and for how long do you stay?<\/strong><\/p><ul><li>Pitches at the front, with longer stays: 13 days at the lake, 14 days at the seaside<\/li><li>Bungalows, villas, caravans and mobile homes: approximately 10 days<\/li><li>Tents and glamping: between 9.5 and 10.5 days<\/li><\/ul><p>Who chooses Italy for outdoor tourism?<\/p><ul><li>The Germans are the largest market of origin, accounting for 50.3% of overnight stays in lake campsites and 52.5% in coastal facilities.<\/li><li>The Dutch are the second largest market for lake zones (%)<\/li><li>Italians are the second most represented nationality at the seaside (25.4%)<\/li><li>\ud83c\udf0d Other relevant markets: Austria, Switzerland, Denmark, and Poland<\/li><\/ul>\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66e72a98 elementor-widget elementor-widget-pxl_image\" data-id=\"66e72a98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pxl_image-66e72a98-8091\" class=\"pxl-image-single pxl-disable-parallax-sm\" data-wow-delay=\"ms\"  >\r\n    <div class=\"pxl-item--inner\" data-wow-delay=\"120ms\">\r\n                \r\n                                <div class=\"pxl-item--image\" data-parallax-value=\"\">\r\n                                                    <img fetchpriority=\"high\" decoding=\"async\" width=\"898\" height=\"718\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/67acc7a0d77e748b48de3fbc.png\" class=\"no-lazyload attachment-full\" alt=\"\" \/>                                                                    <\/div>\r\n                                <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08af6fa0 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"08af6fa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor highlight-gradient\">\r\n\t<div class=\"pxl-item--inner\" >\r\n\t\t<p><strong>Would you like to know more?<\/strong><\/p>\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd22eb78 elementor-widget__width-inherit elementor-align-left elementor-widget elementor-widget-pxl_button\" data-id=\"fd22eb78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pxl-pxl_button-fd22eb78-7740\" class=\"pxl-button pxl-atc-link wow PXLfadeInUp\" data-wow-delay=\"600ms\">\r\n    <a href=\"https:\/\/www.ansa.it\/canale_viaggi\/notizie\/news\/2025\/02\/11\/federcamping-2025-col-vento-in-poppa-per-i-campeggi-italiani_8855f336-5715-46e7-b99b-6e3dad562ca8.html\" class=\"btn pxl-icon-active btn-block-inline  btn-default pxl-icon--left\">\r\n                    <span class=\"pxl--btn-icon\">\r\n                <i aria-hidden=\"true\" class=\"fal fa-newspaper\"><\/i>                            <\/span>\r\n                <span class=\"pxl--btn-text\" data-text=\"Leggi l&#039;articolo completo\">\r\n            Read the full article        <\/span>\r\n    <\/a>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f4dacf0 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"8f4dacf0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-default\">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c78c17b8 pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"c78c17b8\" data-element_type=\"column\" data-e-type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-d0e782b0 elementor-widget elementor-widget-pxl_heading\" data-id=\"d0e782b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div id=\"pxl-pxl_heading-d0e782b0-3321\" class=\"pxl-heading px-sub-title-default-style\">\r\n\t<div class=\"pxl-heading--inner\">\r\n\t\t\t\t\t<div class=\"pxl-item--subtitle px-sub-title-default wow PXLfadeInUp\" data-wow-delay=\"300ms\">\r\n\t\t\t\t<span class=\"pxl-item--subtext\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"\">Press review<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t<h3 class=\"pxl-item--title style-default highlight-default wow PXLfadeInUp\" data-wow-delay=\"300ms\">\r\n\r\n\t\t\t<span class=\"pxl-heading--text\">\r\n\r\n\t\t\t\t\t\t\t\t\tFrom the territory to the press: what they say about us.\t\r\n\t\t\t\t\t\r\n\r\n\t\t\t<\/span>\r\n\t\t<\/h3>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26176b8c post-layout-post-1 elementor-widget elementor-widget-pxl_post_carousel\" data-id=\"26176b8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_post_carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n    <div class=\"pxl-swiper-slider pxl-post-carousel pxl-post-carousel1\" >\r\n        <div class=\"pxl-carousel-inner\">\r\n            <div class=\"pxl-swiper-container\" dir=\"ltr\" data-settings=\"{&quot;slide_direction&quot;:&quot;horizontal&quot;,&quot;slide_percolumn&quot;:1,&quot;slide_percolumnfill&quot;:1,&quot;slide_mode&quot;:&quot;slide&quot;,&quot;slides_to_show&quot;:3,&quot;slides_to_show_xxl&quot;:3,&quot;slides_to_show_lg&quot;:3,&quot;slides_to_show_md&quot;:2,&quot;slides_to_show_sm&quot;:2,&quot;slides_to_show_xs&quot;:1,&quot;slides_to_scroll&quot;:1,&quot;slides_gutter&quot;:30,&quot;arrow&quot;:true,&quot;pagination&quot;:false,&quot;pagination_type&quot;:&quot;bullets&quot;,&quot;autoplay&quot;:true,&quot;pause_on_hover&quot;:true,&quot;pause_on_interaction&quot;:true,&quot;delay&quot;:5000,&quot;loop&quot;:true,&quot;speed&quot;:500}\">\r\n                <div class=\"pxl-swiper-wrapper\">\r\n                                            <div class=\"pxl-swiper-slide\">\r\n                            <div class=\"pxl-item--inner\">\r\n                                                                    <div class=\"pxl-post--featured hover-imge-effect2\">\r\n                                        <a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2025\/rai-veneto-parla-di-hbenchmark\/\"><img decoding=\"async\" class=\"\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/rainews-600x438.jpg\" width=\"600\" height=\"438\" alt=\"Rainews\" title=\"Rainews\" \/><\/a>\r\n                                                                                                                        <div class=\"pxl-post--meta\">\r\n                                                                                                                                        <div class=\"pxl-post--category\">\r\n                                                    Press review \/ 2025                                                <\/div>\r\n                                               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href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2025\/rai-veneto-parla-di-hbenchmark\/\">\r\n                                                <span>\r\n                                                    Read the article                                                <\/span>\r\n                                                <i class=\"flaticon flaticon-right-arrow-long\"><\/i>\r\n                                            <\/a>\r\n                                        <\/div>\r\n                                                                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n                                            <div class=\"pxl-swiper-slide\">\r\n                            <div class=\"pxl-item--inner\">\r\n                                                                    <div class=\"pxl-post--featured hover-imge-effect2\">\r\n                                        <a 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                           <span>\r\n                                                    Read the article                                                <\/span>\r\n                                                <i class=\"flaticon flaticon-right-arrow-long\"><\/i>\r\n                                            <\/a>\r\n                                        <\/div>\r\n                                                                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n                                            <div class=\"pxl-swiper-slide\">\r\n                            <div class=\"pxl-item--inner\">\r\n                                                                    <div class=\"pxl-post--featured hover-imge-effect2\">\r\n                                        <a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2025\/osservatorio-turistico-verona-garda-chiuso-bene-il-2024-e-gia-pronti-per-il-2025\/\"><img 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Verona and Lake Garda<\/a><\/h3>\r\n                                    <div class=\"pxl-post--divider\"><\/div>\r\n                                                                            <div class=\"pxl-post--content\">\r\n                                                                                    <\/div>\r\n                                                                                                                <div class=\"pxl-post--button\">\r\n                                            <a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2025\/dvg-ottimi-risultati-per-le-ogd\/\">\r\n                                                <span>\r\n                                                    Read the article                                                <\/span>\r\n                                                <i class=\"flaticon flaticon-right-arrow-long\"><\/i>\r\n                                            <\/a>\r\n                                   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                                                                                                                            <div class=\"pxl-post--category\">\r\n                                                    Press review \/ 2025                                                <\/div>\r\n                                                                                                                                <\/div>\r\n                                    <\/div>\r\n                                                                <div class=\"pxl-post--body\">\r\n                                    <h3 class=\"pxl-post--title\"><a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2025\/turismo-open-air-e-sostenibilita-sono-un-binomio-vincente\/\">Open-air tourism and sustainability are a winning combination.<\/a><\/h3>\r\n                                    <div class=\"pxl-post--divider\"><\/div>\r\n                                                                         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<\/div>\r\n                                            <div class=\"pxl-swiper-slide\">\r\n                            <div class=\"pxl-item--inner\">\r\n                                                                    <div class=\"pxl-post--featured hover-imge-effect2\">\r\n                                        <a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2025\/hbenchmark-tra-i-protagonisti-dellinnovazione-digitale-nel-ticino-la-data-intelligence-al-servizio-del-settore-hospitality\/\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/ticinowelcome-600x438.jpg\" width=\"600\" height=\"438\" alt=\"Welcome to Ticino\" title=\"Welcome to Ticino\" \/><\/a>\r\n                                                                                                                        <div class=\"pxl-post--meta\">\r\n                                                                                                                                        <div class=\"pxl-post--category\">\r\n                                                    Press review \/ 2025                                                <\/div>\r\n                                                                                                                                <\/div>\r\n                                    <\/div>\r\n                                                                <div class=\"pxl-post--body\">\r\n                                    <h3 class=\"pxl-post--title\"><a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2025\/hbenchmark-tra-i-protagonisti-dellinnovazione-digitale-nel-ticino-la-data-intelligence-al-servizio-del-settore-hospitality\/\">HBenchmark among the protagonists of digital innovation in Ticino<\/a><\/h3>\r\n                                    <div class=\"pxl-post--divider\"><\/div>\r\n                                                                            <div class=\"pxl-post--content\">\r\n                                                                                    <\/div>\r\n                                                                                                                <div class=\"pxl-post--button\">\r\n                                            <a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2025\/hbenchmark-tra-i-protagonisti-dellinnovazione-digitale-nel-ticino-la-data-intelligence-al-servizio-del-settore-hospitality\/\">\r\n                                                <span>\r\n                                                    Read the article                                                <\/span>\r\n                                                <i class=\"flaticon flaticon-right-arrow-long\"><\/i>\r\n                                            <\/a>\r\n                                        <\/div>\r\n                                                                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n\r\n            \r\n                            <div class=\"pxl-swiper-arrow-wrap style-1\">\r\n                    <div class=\"pxl-swiper-arrow pxl-swiper-arrow-prev\"><i class=\"flaticon flaticon-next rtl-icon\"><\/i><\/div>\r\n                    <div class=\"pxl-swiper-arrow pxl-swiper-arrow-next\"><i class=\"flaticon flaticon-next rtl-icon\"><\/i><\/div>\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>RASSEGNA STAMPA &#8211; 2025 Turismo open air in Italia: il 2025 parte col vento in poppa! Leggi l&#8217;articolo completo Secondo i dati forniti da HBenchmark alla federazione nazionale campeggi e villaggi turistici FAITA &#8211; Federcamping e ripresi ieri dall&#8217;ANSA, la stagione turistica 2025 si preannuncia straordinaria per il settore open air in Italia!\u00a0 Occupazione media [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":21737,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[140],"tags":[],"class_list":["post-20887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rassegna-stampa-2025"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/posts\/20887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/comments?post=20887"}],"version-history":[{"count":5,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/posts\/20887\/revisions"}],"predecessor-version":[{"id":22275,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/posts\/20887\/revisions\/22275"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/media\/21737"}],"wp:attachment":[{"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/media?parent=20887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/categories?post=20887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/tags?post=20887"}],"curies":[{"name":"WordPress","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}