{"id":20890,"date":"2025-02-24T09:00:00","date_gmt":"2025-02-24T08:00:00","guid":{"rendered":"https:\/\/webpreview.hbenchmark.com\/?p=20011"},"modified":"2026-03-30T10:03:07","modified_gmt":"2026-03-30T08:03:07","slug":"intervista-al-ceo-di-hbenchmark-francesco-traverso-sulla-newsletter-della-rete-innovativa-regionale-smartland","status":"publish","type":"post","link":"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2025\/intervista-al-ceo-di-hbenchmark-francesco-traverso-sulla-newsletter-della-rete-innovativa-regionale-smartland\/","title":{"rendered":"Intervista a Francesco Traverso sulla newsletter della rete innovativa regionale Smartland"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"20890\" class=\"elementor elementor-20890\">\n\t\t\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b888308 elementor-section-height-min-height elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-items-middle pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"4b888308\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-default\">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3738d4e0 pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"3738d4e0\" data-element_type=\"column\" data-e-type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-ad1e9fb2 elementor-widget elementor-widget-pxl_heading\" data-id=\"ad1e9fb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div id=\"pxl-pxl_heading-ad1e9fb2-2726\" class=\"pxl-heading px-sub-title-default-style\">\r\n\t<div class=\"pxl-heading--inner\">\r\n\t\t\t\t\t<div class=\"pxl-item--subtitle px-sub-title-default\" data-wow-delay=\"ms\">\r\n\t\t\t\t<span class=\"pxl-item--subtext\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"\">Press Review - 2025<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t<h3 class=\"pxl-item--title style-default highlight-default\" data-wow-delay=\"ms\">\r\n\r\n\t\t\t<span class=\"pxl-heading--text\">\r\n\r\n\t\t\t\t\t\t\t\t\tIntervista a Francesco Traverso sulla newsletter della rete innovativa regionale Smartland\t\r\n\t\t\t\t\t\r\n\r\n\t\t\t<\/span>\r\n\t\t<\/h3>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b764b88 elementor-widget elementor-widget-pxl_button\" data-id=\"5b764b88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pxl-pxl_button-5b764b88-8964\" class=\"pxl-button pxl-atc-link wow PXLfadeInUp\" data-wow-delay=\"600ms\">\r\n    <a href=\"https:\/\/www.smartlandvenice.it\/aderenti\/hbenchmark-innovazione-e-collaborazione-nel-settore-hospitality\/\" class=\"btn pxl-icon-active btn-block-inline  btn-default pxl-icon--left\">\r\n                    <span class=\"pxl--btn-icon\">\r\n                <i aria-hidden=\"true\" class=\"fal fa-newspaper\"><\/i>                            <\/span>\r\n                <span class=\"pxl--btn-text\" data-text=\"Leggi l&#039;articolo completo\">\r\n            Read the full article        <\/span>\r\n    <\/a>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e8887c0 pxl-row-scroll-fixed elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"4e8887c0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-default\">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a7317aa8 case-details-col-2 pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"a7317aa8\" data-element_type=\"column\" data-e-type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-cfcd9928 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"cfcd9928\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor highlight-gradient\">\r\n\t<div class=\"pxl-item--inner\" >\r\n\t\t<p>L\u2019ultima edizione della newsletter di Smartland, la rete innovativa regionale veneta di cui HBenchmark fa parte assieme ad altre imprese e soggetti pubblici e privati del settore turistico, ci dedica un interessante spazio.<\/p>\n<p>Nella sezione \u2018Spazio agli aderenti\u2019, l\u2019intervista al nostro CEO Francesco Traverso mette in luce gli ambiti di innovazione sui quali HBenchmark ha fondato il proprio business dalla sua nascita nel 2016 ad oggi e gli scenari futuri sui quali sta investendo.<\/p>\n<p>Tra le novit\u00e0 pi\u00f9 interessanti in cantiere:<\/p>\n<p>lo sviluppo di modelli di correlazione tra le metriche di prenotazione e la spesa generata dai flussi turistici sul territorio attraverso la partnership con Mastercard<\/p>\n<p>l\u2019applicazione dell\u2019intelligenza artificiale per fare previsioni sulle presenze turistiche\u00a0 future e migliorare quindi la gestione di servizi essenziali come trasporti, sanit\u00e0 e commercio.<\/p>\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-285088f5 elementor-widget elementor-widget-pxl_image\" data-id=\"285088f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pxl_image-285088f5-3933\" class=\"pxl-image-single pxl-disable-parallax-sm\" data-wow-delay=\"ms\"  >\r\n    <div class=\"pxl-item--inner\" data-wow-delay=\"120ms\">\r\n                \r\n                                <div class=\"pxl-item--image\" data-parallax-value=\"\">\r\n                                                    <img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1164\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/67ceb4f67986bef5cac68b9d-scaled.png\" class=\"no-lazyload attachment-full\" alt=\"\" \/>                                                                    <\/div>\r\n                                <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aa803ee elementor-widget elementor-widget-pxl_text_editor\" data-id=\"3aa803ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor highlight-gradient\">\r\n\t<div class=\"pxl-item--inner\" >\r\n\t\t<p><strong>Would you like to know more?<\/strong><\/p>\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-587646d0 elementor-widget__width-inherit elementor-align-left elementor-widget elementor-widget-pxl_button\" data-id=\"587646d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pxl-pxl_button-587646d0-1923\" class=\"pxl-button pxl-atc-link wow PXLfadeInUp\" data-wow-delay=\"600ms\">\r\n    <a href=\"https:\/\/www.smartlandvenice.it\/aderenti\/hbenchmark-innovazione-e-collaborazione-nel-settore-hospitality\/\" class=\"btn pxl-icon-active btn-block-inline  btn-default pxl-icon--left\">\r\n                    <span class=\"pxl--btn-icon\">\r\n                <i aria-hidden=\"true\" class=\"fal fa-newspaper\"><\/i>                            <\/span>\r\n                <span class=\"pxl--btn-text\" data-text=\"Leggi l&#039;articolo completo\">\r\n            Read the full article        <\/span>\r\n    <\/a>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d888630 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"4d888630\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-default\">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4cc78df8 pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"4cc78df8\" data-element_type=\"column\" data-e-type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-07351680 elementor-widget elementor-widget-pxl_heading\" data-id=\"07351680\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div id=\"pxl-pxl_heading-07351680-3134\" class=\"pxl-heading px-sub-title-default-style\">\r\n\t<div class=\"pxl-heading--inner\">\r\n\t\t\t\t\t<div class=\"pxl-item--subtitle px-sub-title-default wow PXLfadeInUp\" data-wow-delay=\"300ms\">\r\n\t\t\t\t<span class=\"pxl-item--subtext\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"\">Press review<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t<h3 class=\"pxl-item--title style-default highlight-default wow PXLfadeInUp\" data-wow-delay=\"300ms\">\r\n\r\n\t\t\t<span class=\"pxl-heading--text\">\r\n\r\n\t\t\t\t\t\t\t\t\tFrom the territory to the press: what they say about us.\t\r\n\t\t\t\t\t\r\n\r\n\t\t\t<\/span>\r\n\t\t<\/h3>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f619d3ed post-layout-post-1 elementor-widget elementor-widget-pxl_post_carousel\" data-id=\"f619d3ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_post_carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n    <div class=\"pxl-swiper-slider pxl-post-carousel pxl-post-carousel1\" >\r\n        <div class=\"pxl-carousel-inner\">\r\n            <div class=\"pxl-swiper-container\" dir=\"ltr\" data-settings=\"{&quot;slide_direction&quot;:&quot;horizontal&quot;,&quot;slide_percolumn&quot;:1,&quot;slide_percolumnfill&quot;:1,&quot;slide_mode&quot;:&quot;slide&quot;,&quot;slides_to_show&quot;:3,&quot;slides_to_show_xxl&quot;:3,&quot;slides_to_show_lg&quot;:3,&quot;slides_to_show_md&quot;:2,&quot;slides_to_show_sm&quot;:2,&quot;slides_to_show_xs&quot;:1,&quot;slides_to_scroll&quot;:1,&quot;slides_gutter&quot;:30,&quot;arrow&quot;:true,&quot;pagination&quot;:false,&quot;pagination_type&quot;:&quot;bullets&quot;,&quot;autoplay&quot;:true,&quot;pause_on_hover&quot;:true,&quot;pause_on_interaction&quot;:true,&quot;delay&quot;:5000,&quot;loop&quot;:true,&quot;speed&quot;:500}\">\r\n                <div class=\"pxl-swiper-wrapper\">\r\n                                            <div class=\"pxl-swiper-slide\">\r\n                            <div class=\"pxl-item--inner\">\r\n                                                                    <div class=\"pxl-post--featured hover-imge-effect2\">\r\n                                        <a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2025\/rai-veneto-parla-di-hbenchmark\/\"><img decoding=\"async\" class=\"\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/rainews-600x438.jpg\" width=\"600\" height=\"438\" alt=\"Rainews\" title=\"Rainews\" \/><\/a>\r\n                                                                                                                        <div class=\"pxl-post--meta\">\r\n                                                                                                                                        <div class=\"pxl-post--category\">\r\n                                                    Press review \/ 2025                                                <\/div>\r\n                                                                                                                                <\/div>\r\n                                    <\/div>\r\n                                                                <div class=\"pxl-post--body\">\r\n                                    <h3 class=\"pxl-post--title\"><a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2025\/rai-veneto-parla-di-hbenchmark\/\">Rai Veneto discusses HBenchmark<\/a><\/h3>\r\n                                    <div class=\"pxl-post--divider\"><\/div>\r\n                                                                            <div class=\"pxl-post--content\">\r\n                                                                                    <\/div>\r\n                                                                                                                <div class=\"pxl-post--button\">\r\n                                            <a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2025\/rai-veneto-parla-di-hbenchmark\/\">\r\n                                                <span>\r\n                                                    Read the article                                                <\/span>\r\n                                                <i class=\"flaticon flaticon-right-arrow-long\"><\/i>\r\n                                            <\/a>\r\n                                        <\/div>\r\n                                                                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n                                            <div class=\"pxl-swiper-slide\">\r\n                            <div class=\"pxl-item--inner\">\r\n                                                                    <div class=\"pxl-post--featured hover-imge-effect2\">\r\n                                        <a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2025\/cortina-meta-preferita-dal-segmento-luxury-e-alto-spendente\/\"><img decoding=\"async\" class=\"\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/guidaviaggi-600x438.jpg\" width=\"600\" height=\"438\" alt=\"Travel guide\" title=\"Travel guide\" \/><\/a>\r\n                                                                                                                        <div class=\"pxl-post--meta\">\r\n                                                                                                                                        <div class=\"pxl-post--category\">\r\n                                                    Press review \/ 2025                                                <\/div>\r\n                                                                                                                                <\/div>\r\n                                    <\/div>\r\n                                                                <div class=\"pxl-post--body\">\r\n                                    <h3 class=\"pxl-post--title\"><a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2025\/cortina-meta-preferita-dal-segmento-luxury-e-alto-spendente\/\">Cortina: a favourite destination for the luxury and high-spending segment<\/a><\/h3>\r\n                                    <div class=\"pxl-post--divider\"><\/div>\r\n                                                                            <div class=\"pxl-post--content\">\r\n                                                                                    <\/div>\r\n                                                                                                                <div class=\"pxl-post--button\">\r\n                                            <a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2025\/cortina-meta-preferita-dal-segmento-luxury-e-alto-spendente\/\">\r\n                                                <span>\r\n                                                    Read the article                                                <\/span>\r\n                                                <i class=\"flaticon flaticon-right-arrow-long\"><\/i>\r\n                                            <\/a>\r\n                                        <\/div>\r\n                                                                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n                                            <div class=\"pxl-swiper-slide\">\r\n                            <div class=\"pxl-item--inner\">\r\n                                                                    <div class=\"pxl-post--featured hover-imge-effect2\">\r\n                                        <a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2025\/osservatorio-turistico-verona-garda-chiuso-bene-il-2024-e-gia-pronti-per-il-2025\/\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/gardapost-600x438.jpg\" width=\"600\" height=\"438\" alt=\"Gardapost\" title=\"Gardapost\" \/><\/a>\r\n                                                                                                                        <div class=\"pxl-post--meta\">\r\n                                                                                                                                        <div class=\"pxl-post--category\">\r\n                                                    Press review \/ 2025                                                <\/div>\r\n                                                                                                                                <\/div>\r\n                                    <\/div>\r\n                                                                <div class=\"pxl-post--body\">\r\n                                    <h3 class=\"pxl-post--title\"><a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2025\/osservatorio-turistico-verona-garda-chiuso-bene-il-2024-e-gia-pronti-per-il-2025\/\">Verona Garda Tourist Observatory: 2024 closes well and already ready for 2025<\/a><\/h3>\r\n                                    <div class=\"pxl-post--divider\"><\/div>\r\n                                                                            <div class=\"pxl-post--content\">\r\n                                                                                    <\/div>\r\n                                                                                                                <div class=\"pxl-post--button\">\r\n                                            <a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2025\/osservatorio-turistico-verona-garda-chiuso-bene-il-2024-e-gia-pronti-per-il-2025\/\">\r\n                                                <span>\r\n                                                    Read the article                                                <\/span>\r\n                                                <i class=\"flaticon flaticon-right-arrow-long\"><\/i>\r\n                                            <\/a>\r\n                                        <\/div>\r\n                                                                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n                                            <div class=\"pxl-swiper-slide\">\r\n                            <div class=\"pxl-item--inner\">\r\n                                                                    <div class=\"pxl-post--featured hover-imge-effect2\">\r\n                                        <a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2025\/dvg-ottimi-risultati-per-le-ogd\/\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/tea-600x438.jpg\" width=\"600\" height=\"438\" alt=\"Tea\" title=\"Tea\" \/><\/a>\r\n                                                                                                                        <div class=\"pxl-post--meta\">\r\n                                                                                                                                        <div class=\"pxl-post--category\">\r\n                                                    Press review \/ 2025                                                <\/div>\r\n                                                                                                                                <\/div>\r\n                                    <\/div>\r\n                                                                <div class=\"pxl-post--body\">\r\n                                    <h3 class=\"pxl-post--title\"><a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2025\/dvg-ottimi-risultati-per-le-ogd\/\">Growing employment in Verona and Lake Garda<\/a><\/h3>\r\n                                    <div class=\"pxl-post--divider\"><\/div>\r\n                                                                            <div class=\"pxl-post--content\">\r\n                                                                                    <\/div>\r\n                                                                                                                <div class=\"pxl-post--button\">\r\n                                            <a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2025\/dvg-ottimi-risultati-per-le-ogd\/\">\r\n                                                <span>\r\n                                                    Read the article                                                <\/span>\r\n                                                <i class=\"flaticon flaticon-right-arrow-long\"><\/i>\r\n                                            <\/a>\r\n                                        <\/div>\r\n                                                                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n                                            <div class=\"pxl-swiper-slide\">\r\n                            <div class=\"pxl-item--inner\">\r\n                                                                    <div class=\"pxl-post--featured hover-imge-effect2\">\r\n                                        <a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2025\/turismo-open-air-e-sostenibilita-sono-un-binomio-vincente\/\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/ilnordest-600x438.jpg\" width=\"600\" height=\"438\" alt=\"The Northeast\" title=\"The Northeast\" \/><\/a>\r\n                                                                                                                        <div class=\"pxl-post--meta\">\r\n                                                                                                                                        <div class=\"pxl-post--category\">\r\n                                                    Press review \/ 2025                                                <\/div>\r\n                                                                                                                                <\/div>\r\n                                    <\/div>\r\n                                                                <div class=\"pxl-post--body\">\r\n                                    <h3 class=\"pxl-post--title\"><a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2025\/turismo-open-air-e-sostenibilita-sono-un-binomio-vincente\/\">Open-air tourism and sustainability are a winning combination.<\/a><\/h3>\r\n                                    <div class=\"pxl-post--divider\"><\/div>\r\n                                                                            <div class=\"pxl-post--content\">\r\n                                                                                    <\/div>\r\n                                                                                                                <div class=\"pxl-post--button\">\r\n                                            <a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2025\/turismo-open-air-e-sostenibilita-sono-un-binomio-vincente\/\">\r\n                                                <span>\r\n                                                    Read the article                                                <\/span>\r\n                                                <i class=\"flaticon flaticon-right-arrow-long\"><\/i>\r\n                                            <\/a>\r\n                                        <\/div>\r\n                                                                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n                                            <div class=\"pxl-swiper-slide\">\r\n                            <div class=\"pxl-item--inner\">\r\n                                                                    <div class=\"pxl-post--featured hover-imge-effect2\">\r\n                                        <a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2025\/hbenchmark-tra-i-protagonisti-dellinnovazione-digitale-nel-ticino-la-data-intelligence-al-servizio-del-settore-hospitality\/\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/ticinowelcome-600x438.jpg\" width=\"600\" height=\"438\" alt=\"Welcome to Ticino\" title=\"Welcome to Ticino\" \/><\/a>\r\n                                                                                                                        <div class=\"pxl-post--meta\">\r\n                                                                                                                                        <div class=\"pxl-post--category\">\r\n                                                    Press review \/ 2025                                                <\/div>\r\n                                                                                                                                <\/div>\r\n                                    <\/div>\r\n                                                                <div class=\"pxl-post--body\">\r\n                                    <h3 class=\"pxl-post--title\"><a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2025\/hbenchmark-tra-i-protagonisti-dellinnovazione-digitale-nel-ticino-la-data-intelligence-al-servizio-del-settore-hospitality\/\">HBenchmark among the protagonists of digital innovation in Ticino<\/a><\/h3>\r\n                                    <div class=\"pxl-post--divider\"><\/div>\r\n                                                                            <div class=\"pxl-post--content\">\r\n                                                                                    <\/div>\r\n                                                                                                                <div class=\"pxl-post--button\">\r\n                                            <a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2025\/hbenchmark-tra-i-protagonisti-dellinnovazione-digitale-nel-ticino-la-data-intelligence-al-servizio-del-settore-hospitality\/\">\r\n                                                <span>\r\n                                                    Read the article                                                <\/span>\r\n                                                <i class=\"flaticon flaticon-right-arrow-long\"><\/i>\r\n                                            <\/a>\r\n                                        <\/div>\r\n                                                                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n\r\n            \r\n                            <div class=\"pxl-swiper-arrow-wrap style-1\">\r\n                    <div class=\"pxl-swiper-arrow pxl-swiper-arrow-prev\"><i class=\"flaticon flaticon-next rtl-icon\"><\/i><\/div>\r\n                    <div class=\"pxl-swiper-arrow pxl-swiper-arrow-next\"><i class=\"flaticon flaticon-next rtl-icon\"><\/i><\/div>\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>RASSEGNA STAMPA &#8211; 2025 Intervista a Francesco Traverso sulla newsletter della rete innovativa regionale Smartland Leggi l&#8217;articolo completo L\u2019ultima edizione della newsletter di Smartland, la rete innovativa regionale veneta di cui HBenchmark fa parte assieme ad altre imprese e soggetti pubblici e privati del settore turistico, ci dedica un interessante spazio. Nella sezione \u2018Spazio agli [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":21782,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[140],"tags":[],"class_list":["post-20890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rassegna-stampa-2025"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/posts\/20890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/comments?post=20890"}],"version-history":[{"count":5,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/posts\/20890\/revisions"}],"predecessor-version":[{"id":22272,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/posts\/20890\/revisions\/22272"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/media\/21782"}],"wp:attachment":[{"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/media?parent=20890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/categories?post=20890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/tags?post=20890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}