{"id":20890,"date":"2025-02-24T09:00:00","date_gmt":"2025-02-24T08:00:00","guid":{"rendered":"https:\/\/webpreview.hbenchmark.com\/?p=20011"},"modified":"2026-03-30T10:03:07","modified_gmt":"2026-03-30T08:03:07","slug":"interview-with-the-ceo-of-hbenchmark-francesco-traverso-on-the-newsletter-of-the-regional-innovative-network-smartland","status":"publish","type":"post","link":"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2025\/intervista-al-ceo-di-hbenchmark-francesco-traverso-sulla-newsletter-della-rete-innovativa-regionale-smartland\/","title":{"rendered":"Interview with Francesco Traverso on the Smartland regional innovative network newsletter"},"content":{"rendered":"
\n\t\t\t\t
\n\n \n
\n
\r\n
\r\n \r\n \t\t
\n\t\t\t\t
\n\t\t\t\t\t\r\n
\r\n\t
\r\n\t\t\t\t\t
\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tPress Review - 2025<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t

\r\n\r\n\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t\tInterview with Francesco Traverso on the Smartland regional innovative network newsletter\t\r\n\t\t\t\t\t\r\n\r\n\t\t\t<\/span>\r\n\t\t<\/h3>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\r\n \r\n \r\n <\/i> <\/span>\r\n \r\n Read the full article <\/span>\r\n <\/a>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t <\/div>\r\n <\/div>\r\n \t\t\t<\/div>\n\t\t<\/section>\n\t\t
\n\n \n
\n
\r\n
\r\n \r\n \t\t
\n\t\t\t\t
\n\t\t\t\t\t
\r\n\t
\r\n\t\t

The latest edition of Smartland's newsletter, the innovative regional network of Veneto of which HBenchmark is a part alongside other businesses and public and private entities in the tourism sector, dedicates an interesting space to us.<\/p>\n

In the \u2018Space for Members\u2019 section, an interview with our CEO Francesco Traverso highlights the areas of innovation on which HBenchmark has founded its business from its inception in 2016 to the present day, and the future scenarios on which it is investing.<\/p>\n

Among the most interesting upcoming innovations:<\/p>\n

The development of correlation models between booking metrics and expenditure generated by tourist flows in the territory through partnership with Mastercard<\/p>\n

the application of artificial intelligence to make forecasts of future tourist numbers and thus improve the management of essential services such as transport, healthcare, and commerce.<\/p>\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t
\r\n
\r\n \r\n
\r\n \"\" <\/div>\r\n <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\r\n\t
\r\n\t\t

Would you like to know more?<\/strong><\/p>\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t
\r\n \r\n \r\n <\/i> <\/span>\r\n \r\n Read the full article <\/span>\r\n <\/a>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t <\/div>\r\n <\/div>\r\n \t\t\t<\/div>\n\t\t<\/section>\n\t\t
\n\n \n
\n
\r\n
\r\n \r\n \t\t
\n\t\t\t\t
\n\t\t\t\t\t\r\n
\r\n\t
\r\n\t\t\t\t\t
\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tPress review<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t

\r\n\r\n\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t\tFrom the territory to the press: what they say about us.\t\r\n\t\t\t\t\t\r\n\r\n\t\t\t<\/span>\r\n\t\t<\/h3>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\r\n
\r\n
\r\n
\r\n
\r\n
\r\n
\r\n
\r\n \"Rainews\"<\/a>\r\n
\r\n
\r\n Press review \/ 2025 <\/div>\r\n <\/div>\r\n <\/div>\r\n
\r\n

Rai Veneto discusses HBenchmark<\/a><\/h3>\r\n
<\/div>\r\n
\r\n <\/div>\r\n
\r\n \r\n \r\n Read the article <\/span>\r\n <\/i>\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
\r\n
\r\n
\r\n \"Gardapost\"<\/a>\r\n
\r\n
\r\n Press review \/ 2025 <\/div>\r\n <\/div>\r\n <\/div>\r\n
\r\n

Verona Garda Tourist Observatory: 2024 closes well and already ready for 2025<\/a><\/h3>\r\n
<\/div>\r\n
\r\n <\/div>\r\n
\r\n \r\n \r\n Read the article <\/span>\r\n <\/i>\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
\r\n
\r\n
\r\n \"Travel<\/a>\r\n
\r\n
\r\n Press review \/ 2025 <\/div>\r\n <\/div>\r\n <\/div>\r\n
\r\n

Cortina: a favourite destination for the luxury and high-spending segment<\/a><\/h3>\r\n
<\/div>\r\n
\r\n <\/div>\r\n
\r\n \r\n \r\n Read the article <\/span>\r\n <\/i>\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
\r\n
\r\n
\r\n \"Tea\"<\/a>\r\n
\r\n
\r\n Press review \/ 2025 <\/div>\r\n <\/div>\r\n <\/div>\r\n
\r\n

Growing employment in Verona and Lake Garda<\/a><\/h3>\r\n
<\/div>\r\n
\r\n <\/div>\r\n
\r\n \r\n \r\n Read the article <\/span>\r\n <\/i>\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
\r\n
\r\n
\r\n \"The<\/a>\r\n
\r\n
\r\n Press review \/ 2025 <\/div>\r\n <\/div>\r\n <\/div>\r\n
\r\n

Open-air tourism and sustainability are a winning combination.<\/a><\/h3>\r\n
<\/div>\r\n
\r\n <\/div>\r\n
\r\n \r\n \r\n Read the article <\/span>\r\n <\/i>\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
\r\n
\r\n
\r\n \"Welcome<\/a>\r\n
\r\n
\r\n Press review \/ 2025 <\/div>\r\n <\/div>\r\n <\/div>\r\n
\r\n

HBenchmark among the protagonists of digital innovation in Ticino<\/a><\/h3>\r\n
<\/div>\r\n
\r\n <\/div>\r\n
\r\n \r\n \r\n Read the article <\/span>\r\n <\/i>\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n \r\n
\r\n
<\/i><\/div>\r\n
<\/i><\/div>\r\n <\/div>\r\n \r\n <\/div>\r\n <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t <\/div>\r\n <\/div>\r\n \t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

RASSEGNA STAMPA – 2025 Intervista a Francesco Traverso sulla newsletter della rete innovativa regionale Smartland Leggi l’articolo completo L\u2019ultima edizione della newsletter di Smartland, la rete innovativa regionale veneta di cui HBenchmark fa parte assieme ad altre imprese e soggetti pubblici e privati del settore turistico, ci dedica un interessante spazio. Nella sezione \u2018Spazio agli […]<\/p>\n","protected":false},"author":6,"featured_media":21782,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[140],"tags":[],"class_list":["post-20890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rassegna-stampa-2025"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/posts\/20890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/comments?post=20890"}],"version-history":[{"count":5,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/posts\/20890\/revisions"}],"predecessor-version":[{"id":22272,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/posts\/20890\/revisions\/22272"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/media\/21782"}],"wp:attachment":[{"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/media?parent=20890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/categories?post=20890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/tags?post=20890"}],"curies":[{"name":"WordPress","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}