{"id":26861,"date":"2026-04-24T09:57:57","date_gmt":"2026-04-24T07:57:57","guid":{"rendered":"https:\/\/www.hbenchmark.com\/?p=26861"},"modified":"2026-04-24T09:58:05","modified_gmt":"2026-04-24T07:58:05","slug":"hbenchmark-a-destination-lab-to-measure-the-economic-impact-of-tourism-together-with-mastercard","status":"publish","type":"post","link":"https:\/\/www.hbenchmark.com\/en\/evento-futuro\/hbenchmark-a-destination-lab-misurare-limpatto-economico-del-turismo-insieme-a-mastercard\/","title":{"rendered":"HBenchmark a Destination Lab: measuring the economic impact of tourism together with Mastercard"},"content":{"rendered":"
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When<\/h3>\r\n

28 April 2026<\/p>\r\n <\/div>\r\n <\/div>\r\n

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Where<\/h3>\r\n

Rimini Congress Centre<\/p>\r\n <\/div>\r\n <\/div>\r\n

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In collaboration with<\/h3>\r\n

Mastercard<\/p>\r\n <\/div>\r\n <\/div>\r\n

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How to participate<\/h3>\r\n

Sign up here: https:\/\/www.destinationlab.it\/<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Tuesday 28th April HBenchmark will participate in Destination Lab<\/strong> at the Rimini Conference Centre, an important moment for discussion with DMOs, Public Bodies and industry professionals on the most innovative strategies for sustainable destination development.<\/p>

Together with Mastercard, our strategic partner since 2024, we will present a joint presentation entitled \u201cMeasuring and forecasting the value of tourism: from bookings to the economic impact on destinations\u201d<\/strong>, which will be held at 10:20 AM in Sala Castello 1.<\/p>

During the speech, we will analyse how the integration between the booking details for hospitality<\/strong> and the tourism expenditure monitoring<\/strong> represent a strategic direction<\/strong> fundamental for the territorial governance<\/strong>.<\/p>

A model will be presented that offers a holistic view of economic impact, which can be effectively applied to both micro-territorial contexts and large destinations.<\/p>

The in-depth analysis will also cover forecasting methodologies to estimate the effects on flows, seasonality, and expenditure, demonstrating how the use of timely and reliable data enables the anticipation of complex scenarios and supports sustainability-oriented decisions.<\/p>

Speakers:<\/b><\/p>