{"id":27394,"date":"2026-05-21T11:11:27","date_gmt":"2026-05-21T09:11:27","guid":{"rendered":"https:\/\/www.hbenchmark.com\/?p=27394"},"modified":"2026-05-21T11:16:14","modified_gmt":"2026-05-21T09:16:14","slug":"evolution-2026-in-milan-the-integrated-ecosystem-and-ai-for-the-future-of-hospitality-2","status":"publish","type":"post","link":"https:\/\/www.hbenchmark.com\/en\/evento-futuro\/evolutio-2026-a-milano-lecosistema-integrato-e-lai-per-il-futuro-dellhospitality-2\/","title":{"rendered":"Evolutio 2026 in Milan: the integrated ecosystem and AI for the future of Hospitality"},"content":{"rendered":"
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\r\n\r\n\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t\tEvolutio 2026 in Milan: the integrated ecosystem and AI for the future of Hospitality\t\r\n\t\t\t\t\t\r\n\r\n\t\t\t<\/span>\r\n\t\t<\/h3>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When<\/h3>\r\n

16 June 2026<\/p>\r\n <\/div>\r\n <\/div>\r\n

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Where<\/h3>\r\n

Oracle's Milan headquarters<\/p>\r\n <\/div>\r\n <\/div>\r\n

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In collaboration with<\/h3>\r\n

Oracle, RTT, BigBrain and Yato<\/p>\r\n <\/div>\r\n <\/div>\r\n

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How to participate<\/h3>\r\n

In-person event with limited seating<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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In the hospitality sector, the\u00a0Digital transformation<\/strong>\u00a0represent a\u00a0Immediate need<\/strong>\u00a0to maintain competitiveness in the market.<\/p>

The sector's evolution is today geared towards the creation of a\u00a0integrated and AI-enhanced ecosystem<\/strong>, capable of translating data complexity into concrete operational strategies, from predictive analysis to generative and agentic solutions.<\/p>

The\u00a0series of events<\/strong>\u00a0Evolution<\/b>\u00a0It arises from the awareness that the synergy between systems and new technologies is the main driver for generating value. Enabling PMS, ERP, POS, and Data Intelligence to communicate within a single information flow allows market trends to be anticipated and business performance to be optimised.<\/p>

After the stages in Rome and Lugano,\u00a0HBenchmark<\/strong>\u00a0\u2013 together with\u00a0Oracle<\/strong>,\u00a0Oracle NetSuite<\/strong>,\u00a0RTT<\/strong>,\u00a0BigBrain<\/strong>\u00a0e\u00a0Yato<\/strong>\u00a0by Mashfrog Group \u2013 presents the Milan event, focused on the quantitative and qualitative analysis of technological evolution in the hotel sector.<\/p>

Event Details<\/h3>