{"id":27548,"date":"2026-06-19T11:38:35","date_gmt":"2026-06-19T09:38:35","guid":{"rendered":"https:\/\/www.hbenchmark.com\/?p=27548"},"modified":"2026-06-19T12:05:08","modified_gmt":"2026-06-19T10:05:08","slug":"smart-destination-day-2026-in-florence","status":"publish","type":"post","link":"https:\/\/www.hbenchmark.com\/en\/evento-futuro\/smart-destination-day-2026-a-firenze\/","title":{"rendered":"Smart Destination Day 2026 in Florence"},"content":{"rendered":"
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When<\/h3>\r\n

22 June 2026<\/p>\r\n <\/div>\r\n <\/div>\r\n

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Where<\/h3>\r\n

Florence - Nana Bianca Auditorium and streaming<\/p>\r\n <\/div>\r\n <\/div>\r\n

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In collaboration with<\/h3>\r\n

Milan Polytechnic's Travel Innovation Observatory<\/p>\r\n <\/div>\r\n <\/div>\r\n

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How to participate<\/h3>\r\n

Event reserved for DMOs. Request accreditation at: linda.fasoli@polimi.it<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Data and digital innovation are key to reshaping the future of tourism and territory. This is precisely what we will be discussing at \ud835\udc12\ud835\udc0c\ud835\udc00\ud835\udc11\ud835\udc13 \ud835\udc03\ud835\udc04\ud835\udc12\ud835\udc13\ud835\udc08\ud835\udc0d\ud835\udc00\ud835\udc13\ud835\udc08\ud835\udc0e\ud835\udc0d \ud835\udc03\ud835\udc00\ud835\udc18 \ud835\udfd0\ud835\udfce\ud835\udfd0\ud835\udfd4, the annual benchmark event organised by the \ud835\udc0e\ud835\udc2c\ud835\udc2c\ud835\udc1e\ud835\udc2b\ud835\udc2f\ud835\udc1a\ud835\udc2d\ud835\udc28\ud835\udc2b\ud835\udc22\ud835\udc28 \ud835\udc13\ud835\udc2b\ud835\udc1a\ud835\udc2f\ud835\udc1e\ud835\udc25 \ud835\udc08\ud835\udc27\ud835\udc27\ud835\udc28\ud835\udc2f\ud835\udc1a\ud835\udc2d\ud835\udc22\ud835\udc28\ud835\udc27 at the Politecnico di Milano, where we will be among the main speakers.

HBenchmark will present the \u2018Livigno **Case Study**\u2019: a successful data-driven **Smart Destination** model. Together with our partner Reign<\/a> we will explain how the integration of data intelligence and the digitisation of ticketing and smart card services allows for the creation of a digital destination ecosystem within which decision-makers can:<\/p>