{"id":27724,"date":"2026-07-07T11:18:30","date_gmt":"2026-07-07T09:18:30","guid":{"rendered":"https:\/\/www.hbenchmark.com\/?p=27724"},"modified":"2026-07-10T11:25:21","modified_gmt":"2026-07-10T09:25:21","slug":"virgilio-motors-hbenchmark-and-faita-data-report-the-camper-boom","status":"publish","type":"post","link":"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2026\/virgilio-motori-i-dati-hbenchmark-e-faita-raccontano-il-boom-dei-camper\/","title":{"rendered":"Virgilio Motori: HBenchmark and FAITA data reveal the camper boom"},"content":{"rendered":"
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\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tPress Review - 2026<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t

\r\n\r\n\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t\tVirgilio Motori: HBenchmark and FAITA data reveal the camper boom\t\r\n\t\t\t\t\t\r\n\r\n\t\t\t<\/span>\r\n\t\t<\/h3>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Open-air tourism and camper travel are experiencing a real new lease of life in Italy, transforming from a niche phenomenon into a structured and thriving sector. This is confirmed by a recent comprehensive article published on Virgilio Motors<\/b> Signed by journalist Alessandro Marchetti, who analyses the reasons for this trend driven by flexibility, sustainability, and leasing arrangements.<\/p>

To take an accurate photograph of the economic impact and relevance of this market, the publication cited official data from FAITA Federcamping<\/b>, detected in collaboration with HBenchmark<\/b> and the CISET of Ca\u2019 Foscari University.<\/p>

The figures that have emerged highlight the extraordinary scope of the sector: in 2025, outdoor tourism in Italy reached the record figure of 74 million visitors<\/b>, generating an overall economic value (both direct and indirect) of 8.5 billion euros<\/b>. Against this backdrop, camping pitches remain by far the most popular choice among travellers, accounting for 59% of the total number of units sold.<\/p>

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Would you like to know more?<\/strong><\/p>\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The 2026 Research of the Digital Innovation Observatories of the Politecnico di Milano, which HBenchmark also contributed to, has been presented.<\/a><\/h3>\r\n
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RASSEGNA STAMPA – 2026 Virgilio Motori: i dati HBenchmark e FAITA raccontano il boom dei camper Leggi l’articolo completo Il turismo open air e il viaggio in camper stanno vivendo una vera e propria nuova giovinezza in Italia, trasformandosi da fenomeno di nicchia a comparto strutturato e in forte salute. A confermarlo \u00e8 un recente […]<\/p>\n","protected":false},"author":3,"featured_media":27722,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[100],"tags":[],"class_list":["post-27724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rassegna-stampa-2026"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/posts\/27724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/comments?post=27724"}],"version-history":[{"count":4,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/posts\/27724\/revisions"}],"predecessor-version":[{"id":27729,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/posts\/27724\/revisions\/27729"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/media\/27722"}],"wp:attachment":[{"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/media?parent=27724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/categories?post=27724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/tags?post=27724"}],"curies":[{"name":"WordPress","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}