{"id":28458,"date":"2026-10-15T14:20:42","date_gmt":"2026-10-15T12:20:42","guid":{"rendered":"https:\/\/www.hbenchmark.com\/?p=28458"},"modified":"2026-10-16T14:32:34","modified_gmt":"2026-10-16T12:32:34","slug":"hbenchmark-and-ttg-inout-2026-trend-scenarios-and-strategies-in-real-time-for-running-air","status":"publish","type":"post","link":"https:\/\/www.hbenchmark.com\/en\/evento-passato\/hbenchmark-a-ttg-inout-2026-trend-scenari-e-strategie-in-tempo-reale-per-lopen-air\/","title":{"rendered":"HBenchmark at TTG | InOut 2026: trends, scenarios and strategies in real time for the Open Air"},"content":{"rendered":"
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\r\n\r\n\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t\tHBenchmark at TTG | InOut 2026: trends, scenarios and strategies in real time for the Open Air\t\r\n\t\t\t\t\t\r\n\r\n\t\t\t<\/span>\r\n\t\t<\/h3>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When<\/h3>\r\n

October 15, 2026<\/p>\r\n <\/div>\r\n <\/div>\r\n

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Where<\/h3>\r\n

FAITA Agor\u00e0 | InOut Expo Rimini<\/p>\r\n <\/div>\r\n <\/div>\r\n

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In collaboration with<\/h3>\r\n

FAITA Federcamping<\/p>\r\n <\/div>\r\n <\/div>\r\n

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On October 15, 2026, Lia Dal Cappello, Project Manager for the Open Air sector at HBenchmark, presented the speech \u201cTrend 2026, scenarios 2027 and real-time strategies: the evolutions of the HBenchmark Project for Faita\u201d to FAITA Agor\u00e0 at InOut Expo 2026 in Rimini. The event was promoted by FAITA Federcamping at InOut Expo 2026 in Rimini.<\/p>

Strategies decided for the current season<\/h4>

The speech began with two questions to the audience: how many establishments have changed their prices, availability, or promotional activities during the season, and on what data did they base these decisions.<\/p>

Lia then retraced the evolution of the Open Air market. The starting point is a relatively stable phase, with anticipated bookings and repetitive behaviors. Then came the years of the pandemic and finally a 2026 season marked by:<\/p>