{"id":28571,"date":"2026-10-27T14:40:19","date_gmt":"2026-10-27T13:40:19","guid":{"rendered":"https:\/\/www.hbenchmark.com\/?p=28571"},"modified":"2026-11-02T14:46:45","modified_gmt":"2026-11-02T13:46:45","slug":"open-air-tourism-the-balance-sheet-of-the-2026-summer-season-at-the-open-air-forum-in-rome","status":"publish","type":"post","link":"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2026\/turismo-open-air-il-bilancio-della-stagione-estiva-2026-al-forum-open-air-di-roma\/","title":{"rendered":"Outdoor tourism: the budget for the 2026 summer season at the Forum Open Air in Rome"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"28571\" class=\"elementor elementor-28571\">\n\t\t\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-46d2535b elementor-section-height-min-height elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-items-middle pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"46d2535b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-default\">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-436919de pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"436919de\" data-element_type=\"column\" data-e-type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-5ef2349b elementor-widget elementor-widget-pxl_heading\" data-id=\"5ef2349b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div id=\"pxl-pxl_heading-5ef2349b-2806\" class=\"pxl-heading px-sub-title-default-style\">\r\n\t<div class=\"pxl-heading--inner\">\r\n\t\t\t\t\t<div class=\"pxl-item--subtitle px-sub-title-default\" data-wow-delay=\"ms\">\r\n\t\t\t\t<span class=\"pxl-item--subtext\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"\">Press Review - 2026<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t<h3 class=\"pxl-item--title style-default highlight-default\" data-wow-delay=\"ms\">\r\n\r\n\t\t\t<span class=\"pxl-heading--text\">\r\n\r\n\t\t\t\t\t\t\t\t\tOutdoor tourism: the budget for the 2026 summer season at the Forum Open Air in Rome\t\r\n\t\t\t\t\t\r\n\r\n\t\t\t<\/span>\r\n\t\t<\/h3>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a83435c elementor-widget elementor-widget-pxl_button\" data-id=\"3a83435c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pxl-pxl_button-3a83435c-4166\" class=\"pxl-button pxl-atc-link wow PXLfadeInUp\" data-wow-delay=\"600ms\">\r\n    <a href=\"https:\/\/www.ilsole24ore.com\/art\/turismo-dall-open-air-valore-aggiunto-172-miliardi-AJZn9gvB\" class=\"btn pxl-icon-active btn-block-inline  btn-default pxl-icon--left\">\r\n                    <span class=\"pxl--btn-icon\">\r\n                <i aria-hidden=\"true\" class=\"fal fa-newspaper\"><\/i>                            <\/span>\r\n                <span class=\"pxl--btn-text\" data-text=\"Leggi l&#039;articolo completo\">\r\n            Read the full article        <\/span>\r\n    <\/a>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-22b9626c pxl-row-scroll-fixed elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"22b9626c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-default\">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e38a7a7 case-details-col-2 pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"5e38a7a7\" data-element_type=\"column\" data-e-type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-1618cf7d elementor-widget elementor-widget-pxl_text_editor\" data-id=\"1618cf7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor highlight-gradient\">\r\n\t<div class=\"pxl-item--inner\" >\r\n\t\t<p data-path-to-node=\"1\">The FAITA Federcamping Open Air Forum presented its 2026 annual report in Rome, highlighting the driving role of the outdoor sector in the Italian tourism economy with a direct added value of 17.2 billion euros (equivalent to 13% of the national tourism added value). After an initial period characterized by geopolitical uncertainties and energy price increases, the sector consolidated its summer performance thanks to the expansion of demand in the shoulder months such as September and October.<\/p><p data-path-to-node=\"2\">The data processed by the Data Intelligence platform <b data-path-to-node=\"2\" data-index-in-node=\"56\">HBenchmark<\/b> For FAITA, Federcamping photographs an increase in volumes and profitability between May 1st and September 30th 2026, confirming the robustness of the open-air hospitality model.<\/p><p data-path-to-node=\"3\"><b data-path-to-node=\"3\" data-index-in-node=\"0\">The 2026 season data in the HBenchmark surveys for FAITA<\/b><\/p><ul><li data-path-to-node=\"4,0,0\"><b data-path-to-node=\"4,0,0\" data-index-in-node=\"0\">Growth in attendance and profitability:<\/b> Tourist arrivals between May 1st and September 30th show an increase of about <b data-path-to-node=\"4,0,0\" data-index-in-node=\"134\">+2%<\/b> Compared to the same period in 2025, accompanied by growth in <b data-path-to-node=\"4,0,0\" data-index-in-node=\"210\">+5%<\/b> of the average revenue per sold unit (between mobile homes and pitches).<\/li><li data-path-to-node=\"4,0,0\"><b data-path-to-node=\"4,1,0\" data-index-in-node=\"0\">Units sold and advance booking:<\/b> The units of accommodation sold show an increase of <b data-path-to-node=\"4,1,0\" data-index-in-node=\"97\">60%<\/b> Compared to 2019, with a volume of bookings on September 21, 2026 higher by <b data-path-to-node=\"4,1,0\" data-index-in-node=\"183\">12,000 units<\/b> compared to the same date in 2025.<\/li><li data-path-to-node=\"4,0,0\"><b data-path-to-node=\"4,2,0\" data-index-in-node=\"0\">Average stay and markets of origin:<\/b> Germany remains the first market with an average stay of <b data-path-to-node=\"4,2,0\" data-index-in-node=\"127\">10 nights<\/b>, followed by the Netherlands with <b data-path-to-node=\"4,2,0\" data-index-in-node=\"165\">12 nights<\/b> and from Italy with <b data-path-to-node=\"4,2,0\" data-index-in-node=\"192\">8.2 nights<\/b>, While Poland stands out as the most dynamic emerging market.<\/li><\/ul><p data-path-to-node=\"5\">As observed by the president of FAITA Federcamping, Alberto Granzotto, the data confirm the ability of open-air facilities to generate structural and distributed value across territories, reaffirming the importance of real-time monitoring of sales and occupancy parameters to guide the development of businesses.<\/p>\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cf9f176 elementor-widget elementor-widget-pxl_image\" data-id=\"5cf9f176\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pxl_image-5cf9f176-9315\" class=\"pxl-image-single pxl-disable-parallax-sm\" data-wow-delay=\"ms\"  >\r\n    <div class=\"pxl-item--inner\" data-wow-delay=\"120ms\">\r\n                \r\n                                <div class=\"pxl-item--image\" data-parallax-value=\"\">\r\n                        <a href=\"https:\/\/www.calameo.com\/read\/0051120926904fe31eb7e\">                            <img fetchpriority=\"high\" decoding=\"async\" width=\"1150\" height=\"632\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/10\/Screenshot-2026-11-02-alle-14.38.28-1.jpg\" class=\"no-lazyload attachment-full\" alt=\"\" \/>                        <\/a>                                            <\/div>\r\n                                <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-226aee0f elementor-widget elementor-widget-pxl_text_editor\" data-id=\"226aee0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor highlight-gradient\">\r\n\t<div class=\"pxl-item--inner\" >\r\n\t\t<p><strong>Would you like to know more?<\/strong><\/p>\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d937ff7 elementor-widget__width-inherit elementor-align-left elementor-widget elementor-widget-pxl_button\" data-id=\"d937ff7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pxl-pxl_button-d937ff7-9235\" class=\"pxl-button pxl-atc-link wow PXLfadeInUp\" data-wow-delay=\"600ms\">\r\n    <a href=\"https:\/\/www.ilsole24ore.com\/art\/turismo-dall-open-air-valore-aggiunto-172-miliardi-AJZn9gvB\" class=\"btn pxl-icon-active btn-block-inline  btn-default pxl-icon--left\">\r\n                    <span class=\"pxl--btn-icon\">\r\n                <i aria-hidden=\"true\" class=\"fal fa-newspaper\"><\/i>                 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elementor-top-column elementor-element elementor-element-71d9e06c pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"71d9e06c\" data-element_type=\"column\" data-e-type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-4c8489 elementor-widget elementor-widget-pxl_heading\" data-id=\"4c8489\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div id=\"pxl-pxl_heading-4c8489-1190\" class=\"pxl-heading px-sub-title-default-style\">\r\n\t<div class=\"pxl-heading--inner\">\r\n\t\t\t\t\t<div class=\"pxl-item--subtitle px-sub-title-default wow PXLfadeInUp\" data-wow-delay=\"300ms\">\r\n\t\t\t\t<span class=\"pxl-item--subtext\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"\">Press review<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t<h3 class=\"pxl-item--title style-default highlight-default wow PXLfadeInUp\" data-wow-delay=\"300ms\">\r\n\r\n\t\t\t<span class=\"pxl-heading--text\">\r\n\r\n\t\t\t\t\t\t\t\t\tFrom the territory to the press: what they say about us.\t\r\n\t\t\t\t\t\r\n\r\n\t\t\t<\/span>\r\n\t\t<\/h3>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a1c8a66 post-layout-post-1 elementor-widget elementor-widget-pxl_post_carousel\" data-id=\"2a1c8a66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_post_carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n    <div class=\"pxl-swiper-slider pxl-post-carousel pxl-post-carousel1\" >\r\n        <div class=\"pxl-carousel-inner\">\r\n            <div class=\"pxl-swiper-container\" dir=\"ltr\" 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class=\"pxl-post--button\">\r\n                                            <a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2026\/presentata-la-ricerca-2026-degli-osservatori-digital-innovation-del-politecnico-di-milano-a-cui-ha-contribuito-anche-hbenchmark\/\">\r\n                                                <span>\r\n                                                    Read the article                                                <\/span>\r\n                                                <i class=\"flaticon flaticon-right-arrow-long\"><\/i>\r\n                                            <\/a>\r\n                                        <\/div>\r\n                                                                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n                                            <div class=\"pxl-swiper-slide\">\r\n                            <div class=\"pxl-item--inner\">\r\n                                 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href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2026\/bormio-e-le-olimpiadi-invernali-primi-dati-positivi-del-bilancio-post-evento\/\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/laprovinciaunica-600x438.jpg\" width=\"600\" height=\"438\" alt=\"the unique province\" title=\"the unique province\" \/><\/a>\r\n                                                                                                                        <div class=\"pxl-post--meta\">\r\n                                                                                                                                        <div class=\"pxl-post--category\">\r\n                                                    Press review \/ 2026                                                <\/div>\r\n                                                                                                                                <\/div>\r\n                                    <\/div>\r\n                                                                <div class=\"pxl-post--body\">\r\n                                    <h3 class=\"pxl-post--title\"><a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2026\/bormio-e-le-olimpiadi-invernali-primi-dati-positivi-del-bilancio-post-evento\/\">Bormio and the Winter Olympics: first positive post-event budget figures<\/a><\/h3>\r\n                                    <div class=\"pxl-post--divider\"><\/div>\r\n                                                                            <div class=\"pxl-post--content\">\r\n                                                                                    <\/div>\r\n                                                                                                                <div class=\"pxl-post--button\">\r\n                                            <a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2026\/bormio-e-le-olimpiadi-invernali-primi-dati-positivi-del-bilancio-post-evento\/\">\r\n                                                <span>\r\n                                                    Read the article                                                <\/span>\r\n                                                <i class=\"flaticon flaticon-right-arrow-long\"><\/i>\r\n                                            <\/a>\r\n                                        <\/div>\r\n                                                                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n\r\n            \r\n                            <div class=\"pxl-swiper-arrow-wrap style-1\">\r\n                    <div class=\"pxl-swiper-arrow pxl-swiper-arrow-prev\"><i class=\"flaticon flaticon-next rtl-icon\"><\/i><\/div>\r\n   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[&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":21762,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[100],"tags":[],"class_list":["post-28571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rassegna-stampa-2026"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/posts\/28571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/comments?post=28571"}],"version-history":[{"count":4,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/posts\/28571\/revisions"}],"predecessor-version":[{"id":28576,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/posts\/28571\/revisions\/28576"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/media\/21762"}],"wp:attachment":[{"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/media?parent=28571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/categories?post=28571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/tags?post=28571"}],"curies":[{"name":"WordPress","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}