{"id":28638,"date":"2026-11-12T17:42:16","date_gmt":"2026-11-12T16:42:16","guid":{"rendered":"https:\/\/www.hbenchmark.com\/?p=28638"},"modified":"2026-11-13T17:57:51","modified_gmt":"2026-11-13T16:57:51","slug":"ticino-tourism-from-marketing-to-destination-management-and-governance-of-flows","status":"publish","type":"post","link":"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2026\/ticino-turismo-dal-marketing-alla-gestione-della-destinazione-dati-e-ai-per-governare-i-flussi\/","title":{"rendered":"Ticino Tourism, from marketing to destination management: data and AI to govern flows"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"28638\" class=\"elementor elementor-28638\">\n\t\t\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-46d2535b elementor-section-height-min-height elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-items-middle pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"46d2535b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-default\">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-436919de pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"436919de\" data-element_type=\"column\" data-e-type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-5ef2349b elementor-widget elementor-widget-pxl_heading\" data-id=\"5ef2349b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div id=\"pxl-pxl_heading-5ef2349b-7032\" class=\"pxl-heading px-sub-title-default-style\">\r\n\t<div class=\"pxl-heading--inner\">\r\n\t\t\t\t\t<div class=\"pxl-item--subtitle px-sub-title-default\" data-wow-delay=\"ms\">\r\n\t\t\t\t<span class=\"pxl-item--subtext\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"\">Press Review - 2026<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t<h3 class=\"pxl-item--title style-default highlight-default\" data-wow-delay=\"ms\">\r\n\r\n\t\t\t<span class=\"pxl-heading--text\">\r\n\r\n\t\t\t\t\t\t\t\t\tTicino Tourism, from marketing to destination management: data and AI to govern flows\t\r\n\t\t\t\t\t\r\n\r\n\t\t\t<\/span>\r\n\t\t<\/h3>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a83435c elementor-widget elementor-widget-pxl_button\" data-id=\"3a83435c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pxl-pxl_button-3a83435c-3869\" class=\"pxl-button pxl-atc-link wow PXLfadeInUp\" data-wow-delay=\"600ms\">\r\n    <a href=\"https:\/\/www.cdt.ch\/lifestyle\/ticino-turismo-non-vogliamo-indebolire-lestate-444355\" class=\"btn pxl-icon-active btn-block-inline  btn-default pxl-icon--left\">\r\n                    <span class=\"pxl--btn-icon\">\r\n                <i aria-hidden=\"true\" class=\"fal fa-newspaper\"><\/i>                            <\/span>\r\n                <span class=\"pxl--btn-text\" data-text=\"Approfondisci\">\r\n            Go deeper        <\/span>\r\n    <\/a>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-22b9626c pxl-row-scroll-fixed elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"22b9626c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-default\">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e38a7a7 case-details-col-2 pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"5e38a7a7\" data-element_type=\"column\" data-e-type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-1618cf7d elementor-widget elementor-widget-pxl_text_editor\" data-id=\"1618cf7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor highlight-gradient\">\r\n\t<div class=\"pxl-item--inner\" >\r\n\t\t<p dir=\"ltr\" data-path-to-node=\"1\">On the occasion of the event <i data-path-to-node=\"1\" data-index-in-node=\"25\">IDD Travel &amp; Hospitality<\/i>, On stage together with Switzerland Tourism and Z\u00fcrich Tourismus, Ticino Tourism outlined its strategic vision to evolve from simple promotion to the integrated management of tourist flows. In the interview given to <i data-path-to-node=\"1\" data-index-in-node=\"281\">Corriere del Ticino,<\/i>\u00a0Mattia Storni \u2014 director of strategy and business development at Ticino Turismo \u2014 explained how data analysis and artificial intelligence enable the promotion of seasonal diversification without weakening the summer months, by orienting demand towards the periods and areas with the most available accommodation capacity.<\/p><p dir=\"ltr\" data-path-to-node=\"2\">Within this ecosystem of destination management, the Data Intelligence platform <b data-path-to-node=\"2\" data-index-in-node=\"96\">HBenchmark<\/b> It represents one of the operational tools used by the entity to monitor the performance of the hospitality sector and anticipate market dynamics.<\/p><p dir=\"ltr\" data-path-to-node=\"3\"><b data-path-to-node=\"3\" data-index-in-node=\"0\">Key points of the interview<\/b><\/p><ul><li dir=\"ltr\" data-path-to-node=\"4,0,0\"><b data-path-to-node=\"4,0,0\" data-index-in-node=\"0\">Demodegradation strategy (Ticino365):<\/b> The goal is to generate demand in the less frequented months and to promote the less well-known areas (such as Curz\u00fatt or the Colla Valley) through targeted promotion, calibrated according to the actual capacity of the accommodation and the accessibility guaranteed by public transport and the Ticino Ticket.<\/li><li dir=\"ltr\" data-path-to-node=\"4,0,0\"><b data-path-to-node=\"4,1,0\" data-index-in-node=\"0\">The role of Artificial Intelligence:<\/b> AI is emerging as the new intermediary between the destination and the traveler; the availability of structured and updated cantonal databases becomes essential to ensure reliable information for digital assistants and to guide visitors\u2019 intentions.<\/li><li dir=\"ltr\" data-path-to-node=\"4,0,0\"><b data-path-to-node=\"4,2,0\" data-index-in-node=\"0\">Real-time monitoring and indicators:<\/b> The integration between official statistics, data from the Observatory, Ticino Ticket and <b data-path-to-node=\"4,2,0\" data-index-in-node=\"124\">HBenchmark<\/b> It allows aggregating the data of a sample of accommodation facilities to observe in a timely manner occupancy, average rates, the origin of the guests, and future bookings.<\/li><li dir=\"ltr\" data-path-to-node=\"4,0,0\"><b data-path-to-node=\"4,3,0\" data-index-in-node=\"0\">Shared data governance:<\/b> The future challenge concerns the cross-sectional connection between the data on receptivity, mobility, attractions and economic impacts through continuous synergy between the canton, municipalities, regional tourism agencies and private operators.<\/li><\/ul><p dir=\"ltr\" data-path-to-node=\"5\">The experience of Ticino Tourism confirms that the availability of timely and predictive data on the performance of the hospitality sector is a crucial element for guiding sustainable development policies and supporting the entire supply chain in strategic decisions.<\/p><p dir=\"ltr\" data-path-to-node=\"5\">\u00a0<\/p>\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cf9f176 elementor-widget elementor-widget-pxl_image\" data-id=\"5cf9f176\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pxl_image-5cf9f176-8550\" class=\"pxl-image-single pxl-disable-parallax-sm\" data-wow-delay=\"ms\"  >\r\n    <div class=\"pxl-item--inner\" data-wow-delay=\"120ms\">\r\n                \r\n                                <div class=\"pxl-item--image\" data-parallax-value=\"\">\r\n                        <a href=\"https:\/\/www.calameo.com\/read\/0051120926904fe31eb7e\">                            <img fetchpriority=\"high\" decoding=\"async\" width=\"1570\" height=\"1048\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/11\/Screenshot-2026-11-13-alle-17.48.50.jpg\" class=\"no-lazyload attachment-full\" alt=\"\" \/>                        <\/a>                                            <\/div>\r\n                                <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-226aee0f elementor-widget elementor-widget-pxl_text_editor\" data-id=\"226aee0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor highlight-gradient\">\r\n\t<div class=\"pxl-item--inner\" >\r\n\t\t<p><strong>Would you like to know more?<\/strong><\/p>\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d937ff7 elementor-widget__width-inherit elementor-align-left elementor-widget elementor-widget-pxl_button\" data-id=\"d937ff7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pxl-pxl_button-d937ff7-9063\" class=\"pxl-button pxl-atc-link wow PXLfadeInUp\" data-wow-delay=\"600ms\">\r\n    <a href=\"https:\/\/www.cdt.ch\/lifestyle\/ticino-turismo-non-vogliamo-indebolire-lestate-444355\" class=\"btn pxl-icon-active btn-block-inline  btn-default pxl-icon--left\">\r\n                    <span class=\"pxl--btn-icon\">\r\n                <i aria-hidden=\"true\" class=\"fal fa-newspaper\"><\/i>                            <\/span>\r\n                <span class=\"pxl--btn-text\" data-text=\"Approfondisci\">\r\n            Go deeper        <\/span>\r\n    <\/a>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-52144fd0 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"52144fd0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-default\">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71d9e06c pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"71d9e06c\" data-element_type=\"column\" data-e-type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-4c8489 elementor-widget elementor-widget-pxl_heading\" data-id=\"4c8489\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div id=\"pxl-pxl_heading-4c8489-1675\" class=\"pxl-heading px-sub-title-default-style\">\r\n\t<div class=\"pxl-heading--inner\">\r\n\t\t\t\t\t<div class=\"pxl-item--subtitle px-sub-title-default wow PXLfadeInUp\" data-wow-delay=\"300ms\">\r\n\t\t\t\t<span class=\"pxl-item--subtext\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"\">Press review<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t<h3 class=\"pxl-item--title style-default highlight-default wow PXLfadeInUp\" data-wow-delay=\"300ms\">\r\n\r\n\t\t\t<span class=\"pxl-heading--text\">\r\n\r\n\t\t\t\t\t\t\t\t\tFrom the territory to the press: what they say about us.\t\r\n\t\t\t\t\t\r\n\r\n\t\t\t<\/span>\r\n\t\t<\/h3>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a1c8a66 post-layout-post-1 elementor-widget elementor-widget-pxl_post_carousel\" data-id=\"2a1c8a66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_post_carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n    <div class=\"pxl-swiper-slider pxl-post-carousel pxl-post-carousel1\" >\r\n        <div class=\"pxl-carousel-inner\">\r\n            <div class=\"pxl-swiper-container\" dir=\"ltr\" data-settings=\"{&quot;slide_direction&quot;:&quot;horizontal&quot;,&quot;slide_percolumn&quot;:1,&quot;slide_percolumnfill&quot;:1,&quot;slide_mode&quot;:&quot;slide&quot;,&quot;slides_to_show&quot;:3,&quot;slides_to_show_xxl&quot;:3,&quot;slides_to_show_lg&quot;:3,&quot;slides_to_show_md&quot;:2,&quot;slides_to_show_sm&quot;:2,&quot;slides_to_show_xs&quot;:1,&quot;slides_to_scroll&quot;:1,&quot;slides_gutter&quot;:30,&quot;arrow&quot;:true,&quot;pagination&quot;:false,&quot;pagination_type&quot;:&quot;bullets&quot;,&quot;autoplay&quot;:true,&quot;pause_on_hover&quot;:true,&quot;pause_on_interaction&quot;:true,&quot;delay&quot;:5000,&quot;loop&quot;:true,&quot;speed&quot;:500}\">\r\n                <div class=\"pxl-swiper-wrapper\">\r\n                                            <div class=\"pxl-swiper-slide\">\r\n                            <div class=\"pxl-item--inner\">\r\n                                                                    <div class=\"pxl-post--featured hover-imge-effect2\">\r\n                                        <a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2026\/verona-il-turismo-cresce-nel-valore-non-solo-nelle-presenze\/\"><img decoding=\"async\" class=\"\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/ladige-600x438.jpg\" width=\"600\" height=\"438\" alt=\"lady\" title=\"lady\" \/><\/a>\r\n                                                                                                                        <div class=\"pxl-post--meta\">\r\n                                                                                                                                        <div class=\"pxl-post--category\">\r\n                                                    Press review \/ 2026                                                <\/div>\r\n                                                                                                                                <\/div>\r\n                                    <\/div>\r\n                                                                <div class=\"pxl-post--body\">\r\n                                    <h3 class=\"pxl-post--title\"><a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2026\/verona-il-turismo-cresce-nel-valore-non-solo-nelle-presenze\/\">Verona: tourism grows in value, not just in numbers<\/a><\/h3>\r\n                                    <div class=\"pxl-post--divider\"><\/div>\r\n                                                                            <div class=\"pxl-post--content\">\r\n                                                                                    <\/div>\r\n                                                                                                                <div class=\"pxl-post--button\">\r\n                                            <a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2026\/verona-il-turismo-cresce-nel-valore-non-solo-nelle-presenze\/\">\r\n                                                <span>\r\n                                                    Read the article                                                <\/span>\r\n                                                <i class=\"flaticon flaticon-right-arrow-long\"><\/i>\r\n                                            <\/a>\r\n                                        <\/div>\r\n                                                                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n                                            <div class=\"pxl-swiper-slide\">\r\n                            <div class=\"pxl-item--inner\">\r\n                                                                    <div class=\"pxl-post--featured hover-imge-effect2\">\r\n                                        <a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2026\/presentata-la-ricerca-2026-degli-osservatori-digital-innovation-del-politecnico-di-milano-a-cui-ha-contribuito-anche-hbenchmark\/\"><img decoding=\"async\" class=\"\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/qualitytravel-600x438.jpg\" width=\"600\" height=\"438\" alt=\"Quality Travel\" title=\"Quality Travel\" \/><\/a>\r\n                                                                                                                        <div class=\"pxl-post--meta\">\r\n                                                                                                                                        <div class=\"pxl-post--category\">\r\n                                                    Press review \/ 2026                                                <\/div>\r\n                                                                                                                                <\/div>\r\n                                    <\/div>\r\n                                                                <div class=\"pxl-post--body\">\r\n                                    <h3 class=\"pxl-post--title\"><a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2026\/presentata-la-ricerca-2026-degli-osservatori-digital-innovation-del-politecnico-di-milano-a-cui-ha-contribuito-anche-hbenchmark\/\">The 2026 Research of the Digital Innovation Observatories of the Politecnico di Milano, which HBenchmark also contributed to, has been presented.<\/a><\/h3>\r\n                                    <div class=\"pxl-post--divider\"><\/div>\r\n                                                                            <div class=\"pxl-post--content\">\r\n                                                                                    <\/div>\r\n                                                                                                                <div class=\"pxl-post--button\">\r\n                                            <a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2026\/presentata-la-ricerca-2026-degli-osservatori-digital-innovation-del-politecnico-di-milano-a-cui-ha-contribuito-anche-hbenchmark\/\">\r\n                                                <span>\r\n                                                    Read the article                                                <\/span>\r\n                                                <i class=\"flaticon flaticon-right-arrow-long\"><\/i>\r\n                                            <\/a>\r\n                                        <\/div>\r\n                                                                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n                                            <div class=\"pxl-swiper-slide\">\r\n                            <div class=\"pxl-item--inner\">\r\n                                 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                                                                                                    <\/div>\r\n                                    <\/div>\r\n                                                                <div class=\"pxl-post--body\">\r\n                                    <h3 class=\"pxl-post--title\"><a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2026\/focus-su-economia-e-crescita-del-turismo-balneare-dellalto-adriatico-con-hbenchmark\/\">Focus on the economy and growth of Adriatic coast tourism with HBenchmark<\/a><\/h3>\r\n                                    <div class=\"pxl-post--divider\"><\/div>\r\n                                                                            <div class=\"pxl-post--content\">\r\n                                                                                    <\/div>\r\n                                                                                                                <div class=\"pxl-post--button\">\r\n                                            <a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2026\/focus-su-economia-e-crescita-del-turismo-balneare-dellalto-adriatico-con-hbenchmark\/\">\r\n                                                <span>\r\n                                                    Read the article                                                <\/span>\r\n                                                <i class=\"flaticon flaticon-right-arrow-long\"><\/i>\r\n                                            <\/a>\r\n                                        <\/div>\r\n                                                                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n                                            <div class=\"pxl-swiper-slide\">\r\n                            <div class=\"pxl-item--inner\">\r\n                                                                    <div class=\"pxl-post--featured hover-imge-effect2\">\r\n                                        <a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2026\/data-intelligence-a-cervia-dopo-la-fase-pilota-il-progetto-hbenchmark-entra-nella-fase-operativa\/\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/ilrestodelcarlino-600x438.jpg\" width=\"600\" height=\"438\" alt=\"The rest of the.[dog&#039;s name].\" title=\"The rest of the.[dog&#039;s name].\" \/><\/a>\r\n                                                                                                                        <div class=\"pxl-post--meta\">\r\n                                                                                                                                        <div class=\"pxl-post--category\">\r\n                                                    Press review \/ 2026                                                <\/div>\r\n                                                                                                                                <\/div>\r\n                                    <\/div>\r\n                                                                <div class=\"pxl-post--body\">\r\n                                    <h3 class=\"pxl-post--title\"><a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2026\/data-intelligence-a-cervia-dopo-la-fase-pilota-il-progetto-hbenchmark-entra-nella-fase-operativa\/\">Data Intelligence in Cervia: after the pilot phase, the HBenchmark project enters the operational phase<\/a><\/h3>\r\n                                    <div class=\"pxl-post--divider\"><\/div>\r\n                                                                            <div class=\"pxl-post--content\">\r\n                                                                                    <\/div>\r\n                                                                                                            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             <div class=\"pxl-post--featured hover-imge-effect2\">\r\n                                        <a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2026\/cresce-il-turismo-open-air-in-trentino\/\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/travelnostop-600x438.jpg\" width=\"600\" height=\"438\" alt=\"travelnostop\" title=\"travelnostop\" \/><\/a>\r\n                                                                                                                        <div class=\"pxl-post--meta\">\r\n                                                                                                                                        <div class=\"pxl-post--category\">\r\n                                                    Press review \/ 2026                                                <\/div>\r\n                                                                                            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href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2026\/bormio-e-le-olimpiadi-invernali-primi-dati-positivi-del-bilancio-post-evento\/\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.hbenchmark.com\/wp-content\/uploads\/2026\/03\/laprovinciaunica-600x438.jpg\" width=\"600\" height=\"438\" alt=\"the unique province\" title=\"the unique province\" \/><\/a>\r\n                                                                                                                        <div class=\"pxl-post--meta\">\r\n                                                                                                                                        <div class=\"pxl-post--category\">\r\n                                                    Press review \/ 2026                                                <\/div>\r\n                                                                                                                                <\/div>\r\n                                    <\/div>\r\n                                                                <div class=\"pxl-post--body\">\r\n                                    <h3 class=\"pxl-post--title\"><a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2026\/bormio-e-le-olimpiadi-invernali-primi-dati-positivi-del-bilancio-post-evento\/\">Bormio and the Winter Olympics: first positive post-event budget figures<\/a><\/h3>\r\n                                    <div class=\"pxl-post--divider\"><\/div>\r\n                                                                            <div class=\"pxl-post--content\">\r\n                                                                                    <\/div>\r\n                                                                                                                <div class=\"pxl-post--button\">\r\n                                            <a href=\"https:\/\/www.hbenchmark.com\/en\/rassegna-stampa-2026\/bormio-e-le-olimpiadi-invernali-primi-dati-positivi-del-bilancio-post-evento\/\">\r\n                                                <span>\r\n                                                    Read the article                                                <\/span>\r\n                                                <i class=\"flaticon flaticon-right-arrow-long\"><\/i>\r\n                                            <\/a>\r\n                                        <\/div>\r\n                                                                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n\r\n            \r\n                            <div class=\"pxl-swiper-arrow-wrap style-1\">\r\n                    <div class=\"pxl-swiper-arrow pxl-swiper-arrow-prev\"><i class=\"flaticon flaticon-next rtl-icon\"><\/i><\/div>\r\n                    <div class=\"pxl-swiper-arrow pxl-swiper-arrow-next\"><i class=\"flaticon flaticon-next rtl-icon\"><\/i><\/div>\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>RASSEGNA STAMPA &#8211; 2026 Ticino Turismo, dal marketing alla gestione della destinazione: dati e AI per governare i flussi Approfondisci In occasione dell&#8217;evento IDD Travel &amp; Hospitality, sul palco insieme a Svizzera Turismo e Z\u00fcrich Tourismus, Ticino Turismo ha delineato la propria visione strategica per evolvere dalla semplice promozione alla gestione integrata dei flussi turistici. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":21743,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[100],"tags":[],"class_list":["post-28638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rassegna-stampa-2026"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/posts\/28638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/comments?post=28638"}],"version-history":[{"count":7,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/posts\/28638\/revisions"}],"predecessor-version":[{"id":28646,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/posts\/28638\/revisions\/28646"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/media\/21743"}],"wp:attachment":[{"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/media?parent=28638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/categories?post=28638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hbenchmark.com\/en\/wp-json\/wp\/v2\/tags?post=28638"}],"curies":[{"name":"WordPress","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}