• Home
  • For the Open Air
hb_openair_logo_w

For Open Air Structures that want to grow

Discover how HBenchmark transforms real booking data into clear, actionable insights, designed for Camping Villages, Glamping sites, and Tourist Villages that want to maximise revenue, occupancy, and guest value.

1 %
in addition to average seasonal employment. Predict demand and real flows.
1 %
in addition to the average daily rate (ADR Open Air). Align your rates with your market prices.
1 %
more revenue per available unit. You optimise price and occupancy together.

Designed to help

Camping village
Camping villages operate on a delicate balance: pitches, mobile homes, bungalows, extra services, and irregular flows. HBenchmark offers a unified reading of performance, helping to optimise occupancy, pricing, and profitability at every stage of the season.
Glamping & Luxury Open Air
In Glamping, price is a consequence of the experience. HBenchmark helps to monitor economic performance, positioning, and actual availability, avoiding devaluations and supporting premium strategies consistent with the brand.
Campground Groups & Networks
For multi-structure groups, the real advantage is homogeneous comparison. HBenchmark allows for the analysis of performance by structure, area, or type, identifying replicable best practices and critical issues to address.
ADVANTAGES

The advantages of a data-driven Open Air structure

In the Open Air world, deciding late means losing value. HBenchmark provides data intelligence designed for those who work outdoors but need to make extremely concrete decisions.

Read the market as it happens
HBenchmark works with confirmed booking data, not displayed prices or scraping. This means decisions are based on what customers actually buy, not on assumptions.
Seasonality under control
Thanks to historical data, trends, and forecasts, you can plan the season with greater accuracy: openings, closings, pricing, staffing, and investments become data-driven choices.
Compare yourself only to those who are truly like you.
Camping Village ≠ Hotel. HBenchmark builds coherent competitive sets by type, territory, and positioning, making comparison finally useful and defensible.
Numbers really drive decisions
Clear numbers, guided reading, human support. HBenchmark doesn't just show graphs: it helps you understand what to do, when to do it, and why.
"Until yesterday, the only market data available was quantitative Istat data published late by the Region. From today onwards, we can have real-time historical and, above all, predictive data, both quantitative and qualitative, for the cluster in one's own locality, as well as for other Italian localities.”
Gianfranco Vitali
Gianfranco Vitali
Florenz Open Air Resort, Comacchio
President FAITA Federcamping Emilia Romagna
"From the project's inception, we fully understood and shared HBenchmark's vision and potential, recognising its value as an indispensable tool for conscious, data-driven management. For this reason, we immediately made ourselves available, actively collaborating on the platform's development and refinement.
Elena Oppizzi
Elena Oppizzi
Lake Garda Camping Coordinator
“The platform allows for precise interpretation of demand trends, measurement of competitive positioning, and calibration of pricing strategies based on real market dynamics. The result is a more robust decision-making capability, founded on objective insights and geared towards maximising value."
Eugenio Cignolini
Eugenio Cignolini
Group Pricing and Revenue Management Director, Club Del Sole
“As well as performance indicators, HBenchmark also integrates financial and economic data, becoming a truly strategic management tool. We consider it an indispensable and unique tool in the tourism sector, providing concrete support for making informed decisions, based on real data and on continuous, stimulating comparison with the market.”
Giovanna Gregori
Giovanna Gregori
Owner Camping Bergamini in Peschiera del Garda
"HBenchmark offers us a clear and concrete insight into our Campsite's performance, allowing us to compare ourselves with the market simply and immediately. The up-to-date data supports us in our daily choices, from pricing to commercial strategies, helping us to make more informed and targeted decisions."
Martina Visentin
Martina Visentin
Sales & Marketing Manager
PRODUCTS & SERVICES

Tools to guide the transformation of Open Air Structures

The HBenchmark suite dedicated to Open Air Structures combines advanced technology, real-world insights and continuous support, offering an integrated ecosystem that allows you to understand today, anticipate tomorrow, and make strategic decisions based on solid evidence.

01 .

OpenAir-Benchmark

The unique and continuously updated viewpoint on Open Air Venue performance. Aggregates real venue data and returns immediate insights on flows, average prices, future demand...
Find out more
02 .

OpenAir-Intelligence

The advanced analytical suite that delves into demand dynamics, trends, and behaviours. It integrates algorithmic, predictive, and generative models to offer an evolved market reading, from pick-up to flows of...
Find out more
03 .

OpenAir-Coaching

A programme designed to grow the decision-making capabilities of Open Air Structures through training, discussion, and operational support. It allows representatives and operators to confidently interpret data...
Find out more
KPI

Your territory's real-time performance

Monitor every aspect of your Accommodation facility with intuitive and detailed dashboards. Transform raw numbers into successful strategies thanks to the over 200 indicators that HBenchmark collects for you.

Occupancy
ADR – Average Daily Rate
RevPAR – Revenue per Available Room
Cancellations
Discover all the KPIs

Occupancy

Measure the percentage of occupied rooms or accommodation units during a specific period. It allows you to understand the real trend of tourist demand and to evaluate the effectiveness of promotional policies or events in the area.

Average Daily Rate

Indicate the average price paid per room sold. This helps you monitor the average pricing position of the territory, identify any seasonal imbalances and compare the results with similar destinations.

Revenue per Available Room

Combine occupancy and ADR to show the overall economic performance of the accommodation sector. It is the key indicator for measuring the economic value generated by tourism in the territory.

Cancellations

It is possible to know the cancellation rate and its aggregated value for your destination for each past or future day, week, or month.
PMS & DATA SOURCE

PMS and Partners: Multiplying Data Value

Direct integration with over 80 PMS and high-profile external sources allows for the unification of operational knowledge of establishments and the strategic perspective of destinations into a single platform.

Collaborating with HBenchmark means entering a network of innovation where public and private sectors jointly build smarter, more connected, and sustainable tourism.

FAITA FEDERCAMPING

A tangible advantage for those who experience the Open Air every day

Thanks to the strategic partnership between HBenchmark and FAITA Federcamping, associated campsites and tourist villages can access the platform at advantageous economic conditions, entering an ecosystem of real data designed for the Open Air world.

An exclusive opportunity to make more informed decisions, compare with similar structures and make the most of every season, with the support of a tool built on the real needs of the sector.

HB ACADEMY

Building real-world data skills

HB Academy's training paths are designed to transform data into operational skills. Programmes conceived for different levels and needs, all united by a practical approach based on real data, to build method, decision-making autonomy, and professional value.

01 .

HO-Benchmark Executive Training Programme

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut...
Find out more
02 .

HO-Intelligence Executive Training Programme

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut...
Find out more