For destinations that want to get ahead
Discover how HBenchmark helps Destinations make smart decisions based on precise data, enabling them to forecast tourist demand, identify windows of opportunity, and guide investments and communication with greater certainty.
The advantages of a destination guided by real data
Governing a territory means making timely decisions that are based on evidence, not perceptions.
With HBenchmark, destinations gain a comprehensive and up-to-date view of their tourism ecosystem: flows, economic impact, performance, and forecasts become tools for strategic planning.
Every piece of data is a starting point for acting better, collaborating more effectively, and building more conscious and sustainable tourism.
Over 80 destinations in Italy and abroad use our Data Intelligence
The importance that tour operators recognise in data analysis as a driver of development is constantly increasing, identifying HBenchmark as the ideal partner for the growth of the Italian and international tourism sector.
Tools to guide Destination transformation
The HBenchmark Destinations suite combines advanced technology, real insights and continuous support, offering an integrated ecosystem that allows you to understand the present, anticipate the future and make strategic decisions based on solid evidence.
Your territory's real-time performance
Monitor every aspect of your territory with intuitive and detailed dashboards. Transform raw numbers into successful strategies thanks to the over 200 indicators that HBenchmark collects for you.
Occupancy
Measure the percentage of occupied rooms or accommodation units during a specific period. It allows you to understand the real trend of tourist demand and to evaluate the effectiveness of promotional policies or events in the area.Average Daily Rate
Indicate the average price paid per room sold. This helps you monitor the average pricing position of the territory, identify any seasonal imbalances and compare the results with similar destinations.Revenue per Available Room
Combine occupancy and ADR to show the overall economic performance of the accommodation sector. It is the key indicator for measuring the economic value generated by tourism in the territory.Cancellations
It is possible to know the cancellation rate and its aggregated value for your destination for each past or future day, week, or month.PMS and Partners Multiplying Data Value
Direct integration with over 80 PMS and high-profile external sources allows for the unification of operational knowledge of establishments and the strategic perspective of destinations into a single platform.
Collaborating with HBenchmark means entering a network of innovation where public and private sectors jointly build smarter, more connected, and sustainable tourism.
Building real-world data skills
HB Academy's training paths are designed to transform data into operational skills. Programmes conceived for different levels and needs, all united by a practical approach based on real data, to build method, decision-making autonomy, and professional value.
Trentino: A Forward-Looking Vision and System Strategy for the Provincial Tourism Ecosystem
Trentino Marketing, in collaboration with HBenchmark, uses the platform to collect, integrate, and analyse tourism data, supporting the monitoring of flows, territorial performance, and market trends to inform strategic decisions.