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HBenchmark, the people behind the data

We transform real data from accommodation facilities into useful insights for destinations, operators, and institutions, creating a collaborative ecosystem that grows through sharing and knowledge.

Vision

Real data. Better decisions. Smarter tourism.

We believe in tourism that grows thanks to real data: data that comes from PMS, not from estimates. Our vision is to transform destinations and operators into fully data-driven systems, capable of reading the present, anticipating the future, and making more sustainable, informed, and defensible decisions.

A collaborative model where data sharing generates value for the entire territory, and where every choice becomes clearer, measurable, and impact-oriented.

“In 2016, I had an insight into how data could become the sole true driver of progress for the hospitality sector in Italy. From this conviction – together with the Develon Group – HBenchmark was born, with the objective of filling a historical information gap and offering properties and destinations an intelligent and actionable interpretation of their performance. In recent years, we have worked to increase awareness and sensitivity towards these strategic business issues and have refined a solid data structure, evolving alongside the best available technologies. Today, HBenchmark possesses a significant informational asset thanks to the many properties and destinations that have believed in our vision. An informational asset that is structured and ready to enable new advanced functionalities and forecasting models, paving the way for increasingly conscious use of artificial intelligence in tourism.”
Francesco photo (3)
Francesco Traverso
Co-founder and Director HBenchmark
MISSION AND GUIDING VALUES

Where technology meets the soul of tourism.

We believe data is more than just numbers: it's stories that enable tourism businesses to imagine new horizons. We transform raw data into strategic narratives that reveal the hidden essence of hospitality.

Our mission is to transform information into tangible opportunities.

Holistic vision
Let's integrate technology and human understanding to create an ecosystem of deep and meaningful knowledge.
Dynamic perspective
We develop solutions that adapt and grow, reflecting the complexity and ever-changing nature of the tourism sector.
Transparency and integrity
All data we collect is handled with ethical and professional rigour. We guarantee the utmost protection and anonymisation of our partners’ information.
Strategic impact
We transform information into tangible opportunities, driving innovation through precise and contextualised insights.
Continuous innovation
We never rest on our laurels. We constantly invest in research and development to anticipate the needs of the tourism sector and offer cutting-edge solutions.
Story

The Innovation Journey by HBenchmark

We have transformed the idea of a group of tourism experts into a revolutionary data intelligence platform. Our story is written by our commitment to making the hospitality sector more transparent and strategic.

2016

A new idea of data is born

Within the Develon Group, HBenchmark comes to life: a platform that integrates real data from PMS and transforms it into objective performance indicators. Tourism is starting to speak the language of transactional data.

2017

The collaborative model

The first structures enter the network. Benchmarking is based on aggregated and anonymised data: a system is born that creates shared value without relinquishing data ownership.

2018

From the hotel to the territory

HBenchmark opens up to tourist destinations. The focus broadens: not just the performance of individual establishments, but a systemic reading of flows and the competitive context.

2019

Data Intelligence is coming

The platform evolves beyond traditional business intelligence. HBenchmark positions itself as a hospitality data intelligence tool for defensible, evidence-based decisions.

2020

A strategic partner in capital

The entry of Gruppo Iccrea into the shareholding strengthens the industrial vision of the project. Data in tourism becomes a strategic infrastructure.

2021

Real-time decisions

More and more destinations and operators are using HBenchmark to continuously and comparably monitor occupancy, ADR, RevPAR, and actual revenue.

2022

The ecosystem is growing

The network of integrated PMS and active territories is expanding. The platform consolidates its presence as a benchmark for territorial benchmarking.

2023

From data to action

The Advanced Support business unit is launched. Training, audits, and strategic mentoring transform numbers into concrete operational plans.

2024

Increasingly advanced analysis

With HB/H-Intelligence, analysis becomes more in-depth: pick-up, booking windows, pricing dynamics, and initial AI applications are integrated into the platform.

2025

To forecast the market

Predictive models correlate bookings with external sources. HBenchmark doesn't just describe the market: it anticipates it.

2026

AI-driven ecosystem

Benchmarking, business intelligence and AI converge into a single integrated system. HBenchmark establishes itself as a governance infrastructure for territories and a strategic lever for the growth of organisations.

DEVELON GROUP

Technology, research, and a shared vision.

HBenchmark was founded in 2016 as a research and development project by Develon Group, within an already mature technological ecosystem focused on the design of complex, data-driven digital products.

Develon Group is an operating holding company that develops and structures digital businesses with concrete, real-world business models. We design, build, and grow technological initiatives with an entrepreneurial logic.

Gruppo ICCREA

A new partner, a strengthening vision.

Gruppo Iccrea's entry into HBenchmark's capital strengthens the platform's growth trajectory and consolidates its role in the hospitality data intelligence landscape.

A leading banking partner who shares a common vision: transforming real and reliable data into more robust, measurable, and long-term oriented decisions. This collaboration further enhances HBenchmark as a bridge between operational performance, financial interpretation, and strategic planning, benefiting accommodation facilities, destinations, and institutions.

WORK WITH US

Let's build the future of tourism together.