In a developed tourism ecosystem, measuring the economic value generated by flows is no longer an option, but a strategic necessity. This specific variation of Destination-Hub arises from the integration of real booking data — including occupancy, rates, and guest nationality — and the analysis of geolocation-based tourist spending provided by Mastercard's Geospending platform. The result is a holistic view of the economic impact on the territory, capable of understanding not only how much the tourist spends on their stay, but how much value they generate for the entire destination.

The cornerstone of the methodology lies in the correlation between historical electronic transaction data and the actual revenue of accommodation facilities, monitored in real-time through integration with their PMS. 

While Mastercard's spending flow analyses consolidate scenarios relating to past periods, HBenchmark's contribution introduces an unprecedented predictive dimension: the stability of the relationship between spending on stays and territorial induced spending allows future spending value to be projected with high accuracy.

Applicable successfully to both micro-territorial contexts and large destinations, this model enables data-driven governance focused on sustainable development. Destination-Hub for Mastercard allows entities and decision-makers to anticipate complex economic scenarios and to support investment choices with timely and reliable data, strengthening a data-driven culture that finally places the real value produced by tourism at the centre.