Beyond the value of overnight stays: measure the entire economic impact of tourism on your destination
The solution that expands the scope of your analysis beyond the hospitality sector. Thanks to XCC's Geospending platform, which uses Mastercard data, you can monitor the impact of tourism spending on the entire commercial and service ecosystem, precisely guiding territorial development policies.
Holistic and Strategic Vision
The integration of this platform into the HBenchmark ecosystem enhances the analysis of tourist flows. Through a strategic partnership with XCC and Mastercard, HBenchmark supplements the monitoring of internal performance within accommodation facilities—such as occupancy, ADR, and RevPAR—with a detailed view of visitor spending behaviour in the territory. This collaboration allows destinations to analyse the spending journey from the tourist, identifying how and where economic value is generated beyond just their stay.
Analysis of KPIs and consumer profiling
The platform analyses physical (POS) transactions, providing an objective basis for tourism planning. Through dedicated sections, you can obtain a macroeconomic overview of the territory and delve deeper into visitor profiles using advanced performance indicators:
- Volume and Value Indicators Spending Index monitoring (ratio compared to the benchmark year average), Average Ticket (average receipt per transaction), and YoY (Year-on-Year) spending volume variation.
- Segmentation and Profiling Analysis of Average Tourist Value (spend per single card in the last 12 months) and breakdown by Spending Capacity (Low, Medium, and High Spender based on percentiles).
- Classification by Origin precise distinction between international, extra-regional, and intra-regional flows for a deep understanding of customer bases.
The main advantages
Monitoring the Experiential Economy
The module monitors the economic impact on over 20 product categories, allowing for the measurement of the attractiveness of local events and attractions. The analysis covers the key sectors of the destination:
- Core Hospitality: Hotels, catering, bars, and cellars.
- Shopping and Beauty Clothing, jewellery and personal services.
- Free time Entertainment, cinema, parks, ski passes, and travel agencies.
- Transport Fuel, taxi, car hire, and rail or sea transport.
Towards predictability: integration with Destination-Hub
The analysis of expenditure flows is completed in Destination-Hub, the HBenchmark solution, which correlates Mastercard's historical data with on-the-book bookings. This integration enables predictive models capable of projecting the future economic impact of the territory.
Data as a Lever of Governance
This module supports DMOs and public administrations in validating their strategies. Replacing estimates with real impact measurements — excluding sensitive data to ensure maximum data privacy — allows for the promotion of balanced and sustainable territorial development. With Destination-Geospending on XCC via Mastercard data, the data becomes an operational tool to increase the value of the entire tourism supply chain.
Over 80 destinations in Italy and abroad use our Data Intelligence.
The importance that tour operators recognise in data analysis as a driver of development is constantly increasing, identifying HBenchmark as the ideal partner for the growth of the Italian and international tourism sector.
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