Read your season before it begins
O-Benchmark It is the Data Intelligence platform designed specifically for Camping Villages, Glamping sites and Tourist Villages. It transforms real booking data into a clear, forward-looking view of demand, prices and flows, helping you to manage the season, not chase it.
The future of outdoor events is managed with data
Running an open-air establishment isn't like running a traditional hotel. Concentrated seasonality, a mix of pitches and living units, variable demand, and decisions that need to be made in advance make data control a critical factor for success.
O-Benchmark It is born to address these complexities, transforming real bookings into a concrete guide to protect the value of the season and grow results.
- I understand questions, flows and trends.
- Set prices in line with what the market is selling.
- Optimise occupancy and revenue throughout the season.
- You are only comparing yourself to similar structures by type.
- You plan investments, staffing and openings with greater confidence.
How to read the Open Air question before it arrives
Know, predict, and guide the growth of your Open Air Structure
From collecting real data to creating predictive insights, HBenchmark provides Open Air Facilities with a complete ecosystem of analysis and planning tools.
Total season control
Anticipate demand shifts and prepare for the season before it begins, reducing improvisation and late corrections.
Prices aligned with the real market
Set prices based on actually sold prices within your Open Air context, not on estimates or displayed price lists.
Maximum yield from pitches and units
Optimise the use of each pitch and accommodation unit, increasing revenue per availability throughout the season.
Benchmark Open Air coherent
You only compare yourself with structures that are similar in type, territory, and positioning, obtaining useful insights and defensible comparisons.
Clear reading of booking flows
Understand booking window, pick-up and sales velocity to anticipate peaks and slowdowns.
Data-supported operational decisions
Transform the numbers into concrete actions on pricing, openings, closings, and sales strategies, with the support of guided reading.
A tangible advantage for those who experience the Open Air every day
Thanks to the strategic partnership between HBenchmark and FAITA Federcamping, associated campsites and tourist villages can access the platform at advantageous economic conditions, entering an ecosystem of real data designed for the Open Air world.
An exclusive opportunity to make more informed decisions, compare with similar structures and make the most of every season, with the support of a tool built on the real needs of the sector.
The numbers that make the difference, season after season
Expand your power with modules dedicated to growth
The add-ons for this product extend the platform's capabilities and provide an even more comprehensive, shared, and strategic view of your tourism performance.
Building real-world data skills
HB Academy's training paths are designed to transform data into operational skills. Programmes conceived for different levels and needs, all united by a practical approach based on real data, to build method, decision-making autonomy, and professional value.
FAQ
Discover the key answers for understanding the value of HBenchmark.