On 28 May, a sharing and update meeting for local tourism operators was held at Caldes Castle, organised by APT Val di Sole. HBenchmark was also invited to present the data collected on the just-concluded winter season and share forecasts for the summer now upon us, with a look ahead to winter 2025/2026.

The presented analysis outlines a very positive picture, highlighting growth compared to last year in both the average occupancy rate (+1.2 percentage points for the winter outturn, +4.3 percentage points in the acquisitions to date for summer at the same observation date) and the average room selling rates, confirming a constant trend of increasing economic value brought by tourism in the area.

These are numbers that speak of a healthy destination, committed with awareness to the search for balanced tourist development, capable of reconciling the needs and well-being of all stakeholders involved.