The Average Daily Rate allows you to know the average revenue per room, after deductions for treatments and VAT.
It expresses the average selling price of a room. It is calculated by dividing room revenue by rooms sold and excludes the value of board and VAT.
You can compare the ADR of your territory with the value recorded for the same period one year ago in your destination.
It is possible to monitor the ADR of your destination in conjunction with an event organised in the relevant territory.
