Rimini looks to the future: a region that grows thanks to data

Visita Rimini promotes the Hospitality Data Intelligence Project dedicated to accommodation facilities in the province of Rimini in collaboration with HBenchmark.

Through the H-Benchmark platform, the initiative aims to provide operators with advanced technological tools to transform data into strategic decisions and improve the competitiveness of the entire destination.

Thanks to the support and financial coverage guaranteed by Visit Rimini, for the facilities in the area The activation of the service is completely free. 

Enquire now on how to join.

Our Local Partners

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ADVANTAGES

Concrete advantages for your accommodation facility

By joining the Hospitality Data Intelligence territorial project, you will enter an advanced digital ecosystem designed to maximise your establishment's profitability.

You will have immediate access to strategic indicators and KPIs to monitor local market dynamics and your competitive positioning in real time.

This analytical view will allow you to guide your revenue, marketing, and investment choices with greater precision and responsiveness, transforming real data into a concrete competitive advantage.

Real-Time Revenue Optimisation
Adapt rates, availability, and promotions based on real demand. Maximise revenue and margins with quick decisions, supported by objective data.
Advanced Competitive Benchmarking
Compare your structure against the market: occupancy, average rates, length of stay, booking window and other key KPIs. Discover your positioning and which levers you can pull to improve your profitability.
Predictive Analysis and Demand Forecasting
Access historical and forecast data to identify peak demand dates, customer segments, and visitor behaviour in advance. Plan targeted strategies and reduce seasonal uncertainty.
Identifying Trends and Opportunities
Promptly detect critical issues, new trends and sales opportunities. Transform market signals into concrete actions to improve performance and competitiveness.
The Territory Speaks

The winning card is data analysis

“Until yesterday, we grew up basing our strategic choices on experience, on intuition, and on the ability to interpret changes before others.

Today we realise that our work is becoming more complex by the day; we are told that the winning card is data analysis. We generate an enormous amount of data, but it needs to be managed and translated into marketing terms as strategic indicators necessary to guide our choices and apply the right prices.

Our data, combined with that of others, could help us improve our work.”
 
Patrizia Rinaldis – Federalberghi Rimini President
The Territory Speaks

The data are our compass

“The data represents our compass. Having it, being able to analyse it, knowing how to interpret and manage it is fundamental even for destinations to understand the increasingly fluid dynamics of the tourism market.

Too often, in the tourism sector, decisions regarding the management of a tourist destination are based on instinct, experience, and the common sense of operators and stakeholders.

Having reliable data available can undoubtedly be a significant help in defining promotional and commercial strategies and tactics, even for a DMC like Visit Rimini.”
 
Stefano Bonini – President Visits Rimini
The Territory Speaks

The road to growth is the confrontation between Hotel and Destination.

“It is data that helps us every day in our work as hoteliers. It is data that gives us courage and strength in strategic decisions. But I ask you: “Is the data from a single hotel enough today to plan with certainty?” I don't think so.

However, we have the opportunity to choose a tool that concretely supports us in sales, thanks to daily comparison with the destination, meaning all our colleagues. I translate this into an improvement in sales and an increased opportunity to generate revenue in advance of strategic periods. It is evident that an increase in prices means higher margins and therefore more satisfaction and enthusiasm in providing hospitality: the work that has always made Rimini unique in the world.

Playing alone in 2022 is not the way to grow. Even more so now that life costs more, we must have all the tools to work well, plan, and give real value to our hotels. Last season taught us that we must do more and better, and that we can do it together. That is why I AM HERE for the creation of a tourist destination observatory. And you?”
 
Antonio Carasso – Chairman of Hotel Promotion
The Territory Speaks

We have always taken the data into consideration

“In our consortium, we have always given great consideration to data and statistics, precisely because they are the subject of our work, but we realise they are limited to a single hospitality sector, the conference sector, and then collected only in hotels involved in the event.

However, we can definitely do better, as I am convinced that during a congress event many rooms will be occupied, so the ones remaining available are worth more.”
 
Gianluca Ermeti – AIA President Palas
The Territory Speaks

Supporting hotel owners in their digital evolution

“Which Cooperative Credit Bank interprets tourism as a great opportunity for the region, and as a vehicle for commercial and innovative banking.

HBenchmark consolidates the service offering centred on the development of relationships and collaborations between our Cooperative Banking Group and qualified local partners, effectively supporting operators in the next scenario of digital evolution and the sharing economy.”
 
Matteo Merlini – Regional Marketing Manager Riviera Banca
SELECTION PROCESS AND REQUIREMENTS

What to do to join the Territorial Project of your Destination.

To ensure statistically reliable monitoring of the entire territory, participation in the project is subject to a Application evaluation stage.

1st STEP

Check the minimum requirement

To participate in the Territorial Project, the use of management software (PMS) from our list of active PMS is required. Check all integrated PMS here.

2nd STEP

How to join

Send us a request for free registration of your establishment completing this form. You will receive instructions to follow.

3rd STEP

Register your Property

Register your Establishment by following the instructions you received via email. The procedure will not take longer than 5 minutes and will end with confirmation of successful online registration and via email.

3rd STEP

Wait for your PMS to connect

After registration, the HBenchmark team will handle the integration with your PMS. You won't need to do anything, just wait for our confirmation once the integration is complete.

4th STEP

Start using H-Benchmark!

After an onboarding and training session, you'll be ready to start using the platform independently. You can still count on our assistance for any questions!

KPI

Over 200 KPIs to measure and improve your performance

Monitor every aspect of your Accommodation facility with intuitive and detailed dashboards. Transform raw numbers into successful strategies thanks to the over 200 indicators that HBenchmark collects for you.

Occupancy
ADR – Average Daily Rate
RevPAR – Revenue per Available Room
Cancellations
Discover all the KPIs

Occupancy

Measure the percentage of occupied rooms or accommodation units during a specific period. It allows you to understand the real trend of tourist demand and to evaluate the effectiveness of promotional policies or events in the area.

Average Daily Rate

Indicate the average price paid per room sold. This helps you monitor the average pricing position of the territory, identify any seasonal imbalances and compare the results with similar destinations.

Revenue per Available Room

Combine occupancy and ADR to show the overall economic performance of the accommodation sector. It is the key indicator for measuring the economic value generated by tourism in the territory.

Cancellations

It is possible to know the cancellation rate and its aggregated value for your destination for each past or future day, week, or month.
PMS

Check that your PMS is integrated

The only requirement to join the Territorial Project of your Destination is the use of one of the PMS management software already integrated automatically into the HBenchmark ecosystem.

If you don't already have a management system, now is certainly the time to consider one, choosing from the many PMS already integrated automatically.

HBenchmark guarantees absolute respect for the privacy of the facilities participating in the project, showing only anonymous and aggregated data.

Our Products

Decide first. Decide better.

HBenchmark platforms transform real booking data into operational and predictive insights. The right partner since 2016 for transforming data into decisions.

For the operators, it is a concrete tool for reading the market in advance, optimising prices and performance, and making more confident decisions, every day.

For organisations and institutions, means building an advanced tourism observatory: a unique, up-to-date and reliable vision for planning, promoting and measuring the impact of tourism on the territory.

Are you a hospitality establishment?  Find out more →
Are you an open-air venue?  Find out more →

 

FAQ

Discover all the details of this Territorial Project.

Who is it for?
The Hospitality Data Intelligence project is aimed at all accommodation facilities operating in the Rimini territory.
What does it provide?
It foresees integration within an evolved digital ecosystem through the activation of the H-Benchmark Hospitality Data Intelligence platform. Member facilities will be able to access a wide range of data and indicators useful for real-time monitoring of the local tourism market and their competitive positioning, so as to be able to orient their strategic revenue, marketing, and investment choices with maximum effectiveness and responsiveness.
What are the benefits for organisations that join?
The main advantage will be the ability to increase profitability by comparing one's performance with that of the region, knowing in advance:
- visitor profiles who favour the area;
the employment rate;
- the most requested dates;
- average rates;
- Preferred treatments and booking channels;
the average length of stay;
- the main nationalities of the guests.
Do the Structures have to bear any costs?
No, thanks to the support of Visit Rimini, the establishments do not have to bear any costs.
What are the requirements to join?
The only requirement for joining is the use of a PMS for booking management that is already automatically integrated into the HBenchmark ecosystem. Check all integrated PMS here.
How will the Facilities data be displayed?
The indicators will always be shown in an anonymous and aggregated form, respecting the privacy of the data of individual accommodation facilities participating in the project.