Zell am See – Kaprun Looks to the Future: A Region Growing Through Data

Zell am See‑Kaprun Tourismus promotes the DEMO Project for Revenue Management and Hospitality Data Intelligence dedicated to the accommodation facilities of the destination Zell am See-Kaprun in collaboration with HBenchmark.

Through the Hotel-Benchmark platform, the initiative aims to provide operators with advanced technological tools to transform data into strategic decisions and improve the competitiveness of the entire destination.

Thanks to the support and financial coverage provided by Zell am See‑Kaprun Tourismus, for the structures of the territory The activation of the service is completely free. 

Our Local Partners

Zell am See-Kaprun logo RGB negative
ADVANTAGES

Concrete advantages for your accommodation facility

By joining the Hospitality Data Intelligence territorial project, you will enter an advanced digital ecosystem designed to maximise your establishment's profitability.

You will have immediate access to strategic indicators and KPIs to monitor local market dynamics and your competitive positioning in real time.

This analytical view will allow you to guide your revenue, marketing, and investment choices with greater precision and responsiveness, transforming real data into a concrete competitive advantage.

Real-Time Revenue Optimisation
Adapt rates, availability, and promotions based on real demand. Maximise revenue and margins with quick decisions, supported by objective data.
Advanced Competitive Benchmarking
Compare your structure against the market: occupancy, average rates, length of stay, booking window and other key KPIs. Discover your positioning and which levers you can pull to improve your profitability.
Predictive Analysis and Demand Forecasting
Access historical and forecast data to identify peak demand dates, customer segments, and visitor behaviour in advance. Plan targeted strategies and reduce seasonal uncertainty.
Identifying Trends and Opportunities
Promptly detect critical issues, new trends and sales opportunities. Transform market signals into concrete actions to improve performance and competitiveness.
JOIN THE DEMO PROJECT

Boost your competitiveness with data-driven insights

Zell am See – Kaprun invites you to participate in the HBenchmark project, the data intelligence platform for hospitality that will provide you with valuable insights into the tourist flows of your destination.

Participating hotels will have access to a wide range of data and key performance indicators to monitor the local tourism market and their competitive positioning in real-time. This will allow you to make more effective and responsive strategic decisions in revenue management, marketing, and investments.

The main advantage? The opportunity to increase your profitability by comparing your performance with that of the region — gaining early insights into visitor profiles choosing the destination, occupancy rates, peak demand dates, average rates, treatment types, preferred booking channels, average length of stay, and guest nationalities.

All data will be presented in an aggregated format, ensuring the privacy of each participating accommodation establishment.

Now more than ever, this tool is essential for facing the future.

The Territory Speaks

Shaping the Future: Smarter Revenue Strategies for Zell am See-Kaprun

“The implementation of modern revenue management strategies requires a rethink and offers a valuable opportunity for our regional accommodation providers to position themselves for the future. Established pricing and sales models are coming under increasing pressure in the face of dynamic market developments and external influences.

This makes it all the more important that we at Zell am See-Kaprun Tourismus not only have analytical expertise and an understanding of the system with our revenue management solution, but are also able to communicate complex interrelationships in an understandable way and develop sustainable strategies in dialog with our partner businesses."

Marina Schwab  Destination Manager Zell am See‑Kaprun Tourismus 

SELECTION PROCESS AND REQUIREMENTS

How to join your Destination's Territorial Project

To ensure statistically reliable monitoring of the entire territory, participation in the project is subject to a Application evaluation stage.

1st STEP

Check the minimum requirement

To participate in the Territorial Project, the use of management software (PMS) from our list of active PMS is required. Check all integrated PMS here.

2nd STEP

Register your Property

Register your accommodation on the platform this link. The procedure will not take more than 5 minutes and will end with confirmation of online registration and via email.

3rd STEP

Wait for your PMS to connect

After registration, the HBenchmark team will handle the integration with your PMS. You won't need to do anything, just wait for our confirmation once the integration is complete.

4th STEP

Start using Hotel-Benchmark!

After an onboarding and training session, you'll be ready to start using the platform independently. You can still count on our assistance for any questions!

KPI

Over 200 KPIs to measure and improve your performance

Monitor every aspect of your Accommodation facility with intuitive and detailed dashboards. Transform raw numbers into successful strategies thanks to the over 200 indicators that HBenchmark collects for you.

Occupancy
ADR – Average Daily Rate
RevPAR – Revenue per Available Room
Cancellations
Discover all the KPIs

Occupancy

Measure the percentage of occupied rooms or accommodation units during a specific period. It allows you to understand the real trend of tourist demand and to evaluate the effectiveness of promotional policies or events in the area.

Average Daily Rate

Indicate the average price paid per room sold. This helps you monitor the average pricing position of the territory, identify any seasonal imbalances and compare the results with similar destinations.

Revenue per Available Room

Combine occupancy and ADR to show the overall economic performance of the accommodation sector. It is the key indicator for measuring the economic value generated by tourism in the territory.

Cancellations

It is possible to know the cancellation rate and its aggregated value for your destination for each past or future day, week, or month.
PMS

Check that your PMS is integrated

The only requirement to join the Territorial Project of your Destination is the use of one of the PMS management software already integrated automatically into the HBenchmark ecosystem.

If you don't already have a management system, now is certainly the time to consider one, choosing from the many PMS already integrated automatically.

HBenchmark guarantees absolute respect for the privacy of the facilities participating in the project, showing only anonymous and aggregated data.

Our Products

Decide first. Decide better.

HBenchmark platforms transform real booking data into operational and predictive insights. The right partner since 2016 for transforming data into decisions.

For the operators, it is a concrete tool for reading the market in advance, optimising prices and performance, and making more confident decisions, every day.

For organisations and institutions, means building an advanced tourism observatory: a unique, up-to-date and reliable vision for planning, promoting and measuring the impact of tourism on the territory.

Are you a hospitality establishment?  Find out more →
Are you an open-air venue?  Find out more →

FAQ

Discover all the details of this Territorial Project.

Who is it for?
The Hospitality Data Intelligence project is aimed at all accommodation facilities operating in the Zell am See - Kaprun area.
What does it provide?
This foresees integration within an advanced digital ecosystem through the activation of the Hotel-Benchmark Hospitality Data Intelligence platform. Member establishments will be able to access a wide range of useful data and indicators to monitor the local tourism market and their competitive positioning in real-time, thus enabling them to direct their strategic revenue, marketing, and investment decisions with maximum effectiveness and responsiveness.
What are the benefits for organisations that join?
The main advantage will be the ability to increase one's profitability by comparing one's performance with that of the region and other Italian Alpine destinations, knowing in advance:
- visitor profiles who favour the area;
the employment rate;
- the most requested dates;
- average rates;
- Preferred treatments and booking channels;
the average length of stay;
- the main nationalities of the guests.
Do the Structures have to bear any costs?
No, thanks to the support of Zell am See‑Kaprun Tourism and HBenchmark, the establishments will not incur any costs.
What are the requirements to join?
The only requirement for joining is the use of a PMS for booking management that is already automatically integrated into the HBenchmark ecosystem. Check all integrated PMS here.
How will the Facilities data be displayed?
The indicators will always be shown in an anonymous and aggregated form, respecting the privacy of the data of individual accommodation facilities participating in the project.