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For structures that want to perform

Discover how HBenchmark helps accommodation facilities gain a real and immediate view of sales dynamics, transforming data into a concrete competitive advantage by reading the market, anticipating demand, and growing with more solid decisions. 

1 %
Pricing errors during peak demand and off-peak demand.
1 %
in addition to average annual RevPAR. Faster and more targeted pricing strategy.
1 %
in more commercial decision-making speed thanks to clear insights and intuitive dashboards.

Designed to help

Independent Hotels
Every facility can compare its performance, monitor pick-up, read demand behaviour and optimise rates and distribution based on reliable data, not perceptions. 
Chains and Groups
Allows management to monitor performance, pricing, profitability, and competitive positioning of each group facility, with consistent comparisons and immediate insights.
Farm stays
Help agriturismos understand how demand evolves during different periods of the year, which segments are most receptive, and which price ranges generate the most value.
Holiday rentals
Read market trends in real-time, compare your performance, and optimise prices and availability. Clear insights for those who need to make quick and scalable decisions.
Bed & Breakfast
An intuitive tool to improve employment, define effective rates and enhance guest experience without technical complexity.
ADVANTAGES

The advantages of a data-driven structure

In a dynamic market, the difference between growing or chasing the market lies in the quality of data.

HBenchmark offers intuitive tools and immediate insights that help every structure, small or large, to make more effective, rapid, and profitable decisions.

Real market vision
HBenchmark aggregates data from real-world PMS (not from scraping) and returns objective KPIs to understand demand trends, average prices, and overall destination performance. It is the most robust way to set effective revenue strategies.
Immediate competitive benchmark
The comparison is made in an aggregated format, ensuring a precise analysis of the competitive landscape. It allows you to understand in seconds whether your business is performing above or below the market.
Price and sales optimisation
By analysing pick-up, booking window and demand trends, you can define dynamic pricing, act on channel mix and increase RevPAR with targeted, not improvised, actions. Concrete operational support for those working daily on profitability.
Dedicated strategic support
HBenchmark offers training, strategic check-ups, and advanced support pathways to transform data into measurable actions. Professional guidance based on real numbers and industry best practices, capable of generating impacts on revenue and profitability.
PRODUCTS & SERVICES

Tools that guide the transformation of Accommodation Structures

The HBenchmark Structures suite combines advanced technology, real insights, and continuous support, offering an integrated ecosystem that allows you to understand the present, anticipate the future, and make strategic decisions based on solid evidence.

KPI

Your territory's real-time performance

Monitor every aspect of your Accommodation facility with intuitive and detailed dashboards. Transform raw numbers into successful strategies thanks to the over 200 indicators that HBenchmark collects for you.

Occupancy
ADR – Average Daily Rate
RevPAR – Revenue per Available Room
Cancellations
Discover all the KPIs

Occupancy

Measure the percentage of occupied rooms or accommodation units during a specific period. It allows you to understand the real trend of tourist demand and to evaluate the effectiveness of promotional policies or events in the area.

Average Daily Rate

Indicate the average price paid per room sold. This helps you monitor the average pricing position of the territory, identify any seasonal imbalances and compare the results with similar destinations.

Revenue per Available Room

Combine occupancy and ADR to show the overall economic performance of the accommodation sector. It is the key indicator for measuring the economic value generated by tourism in the territory.

Cancellations

It is possible to know the cancellation rate and its aggregated value for your destination for each past or future day, week, or month.
PMS & DATA SOURCE

PMS and Partners: Multiplying Data Value

Direct integration with over 80 PMS and high-profile external sources allows for the unification of operational knowledge of establishments and the strategic perspective of destinations into a single platform.

Collaborating with HBenchmark means entering a network of innovation where public and private sectors jointly build smarter, more connected, and sustainable tourism.

HB ACADEMY

Building real-world data skills

HB Academy's training paths are designed to transform data into operational skills. Programmes conceived for different levels and needs, all united by a practical approach based on real data, to build method, decision-making autonomy, and professional value.