When data becomes knowledge, in the classroom and in research
A unique data source: real, continuous, certifiable, and rich in insights into tourist demand behaviour. A tool that elevates the quality of teaching, fuels research projects, and consolidates future-oriented training paths for tourism.
Tourism explained with real data: a decisive educational and scientific advantage
In a sector often described through aggregate statistics or delayed information, HBenchmark brings trainers and researchers what was missing: live, detailed, up-to-date data based on real transactions.
This allows for the creation of educational pathways that are more aligned with reality, the production of more robust research, and the generation of new knowledge useful for institutions, practitioners, and students.
Discover the training and research projects launched
IULM University
The partnership initiated with IULM University aims to allow students enrolled on the Master's Degree in Hospitality and Tourism Management and the MITH Master's (International Tourism and Hospitality) to use the data analysis methodologies offered by the HBenchmark platform to carry out academic research on the topics of tourism, hospitality management, and destination management.
ITS Academy Turismo Veneto
The collaboration with ITS Academy Turismo Veneto — post-diploma advanced tourism training course — integrates data culture into the teaching programmes at the Jesolo, Abano, Bardolino, and Belluno campuses. The objective is to train professionals in the tourism sector capable of building commercial, marketing, and investment strategies based on accurate analyses.
The educational offer is structured as follows:
- Hospitality Data Intelligence Module (approx. 20 hours)Three lessons on logic and KPIs to transform metrics into managerial decisions and opportunities for destinations.
- Vertical lessons on the Open Air sectorSpecific in-depth analyses carried out in collaboration with Faita Federcamping.
The teaching method alternates lectures a Workshops and interactive labs, where students practically use the HBenchmark platforms. Upon completion of the course, passing a final test allows them to obtain the’Certificate of Basic Competencies in Hospitality Data Intelligence: A concrete and distinctive added value to include in your CV to present yourself with a technical and up-to-date profile for the job market.
University of Italian Switzerland (USI)
The HBenchmark platform has been chosen and certified by the Institute for Economic Research and the University of Italian Switzerland as official contributor to O-Tur, the tourism observatory for the Swiss territory.
Using primarily the graphical and analytical tools provided by HBenchmark, O-Tur regularly produces reports and infographics on the performance of the tourism market.
Bachelor of Science in Leisure Management (SUPSI)
The SUPSI Bachelor of Science in Leisure Management collaborates with HBenchmark on various activities planned within the curriculum, such as guest lectures, practical projects, or internships. This collaboration enables students to understand the application of the HBenchmark platform within the sector and to test themselves in an established tourism environment.
Travel Innovation Observatory of the Politecnico di Milano School of Management
HBenchmark is proud to support the 2026 research initiatives of the Travel Innovation Observatory at the Politecnico di Milano School of Management.
In a rapidly evolving ecosystem, this research decodes the opportunities emerging at the intersection of technological innovation and new business models. Its scope ranges from traditional and alternative hospitality—with a specific focus on the Open Air sector—to the new frontiers of Business Travel, Artificial Intelligence, and sustainability. The objective is to provide businesses and decision-makers with a reliable compass to navigate data and lead current transformations with strategic awareness.
For HBenchmark, this collaboration stems from a shared vision: interpreting change to guide the future of the industry. Supporting the Observatory as a partner means contributing to a collective knowledge base that takes shape through Booklet Reports, Workshops, and major public Conferences. From quantifying flows to understanding shifting traveler behaviors, we place our Data Intelligence at the service of Italy’s most prestigious academic research in digital innovation for the Travel supply chain. Together, we aim to foster a sector that is more informed, resilient, and competitive.
Why choose us for your training and research institution
Not just a platform, but a partner that makes tourism measurable, understandable, and more educationally effective, fostering projects that have a real impact on the territory and on new generations.
Livigno: a new model for data-driven tourism.
Over 70% of monitored receptiveness, daily updates, 24 months of historical data and 12 of forecasts: a continuous and shared reading of the territory.
Building skills on real data.
HB Academy's training paths are designed to transform data into operational skills. Programmes conceived for different levels and needs, all united by a practical approach based on real data, to build method, decision-making autonomy, and professional value.