Anticipate open-air market movements

O-Intelligence It is the tool designed for Camping Villages, Glamping sites and Tourist Villages that want to stop reacting and start anticipating. It analyses the evolution of demand, prices, and open-air flows over time, helping you to read the weak signals of the market and make strategic decisions when they truly matter.

Where is your Open Air season heading?

In the Open Air world, whoever arrives first wins the season.
O-Intelligence it allows you to observe real trends, emerging dynamics and behavioural changes before they are visible to everyone.

It's the ideal tool if you want:

  • Anticipate seasonal demand trends.
  • Identify periods of growth or slowdown
  • Understanding how prices and flows are moving in your context
  • Making strategic decisions before competitors
How it works

How to intercept Open Air trends before they become obvious

Analysis of Open Air Trends
The system analyses the evolution of employment, prices and flows based on real booking data.
Reading emerging dynamics
Identify behavioural changes, accelerations, or deceleration signals before they become obvious.
Contextualisation in your territory
Your numbers are read in the context of the destination and comparable Open Air facilities. That way, you understand whether you are ahead of the market or falling behind.
Strategic decision support
The platform suggests opportunities, alerts, and operational choices to immediately improve pricing, availability, and commercial strategy.
FEATURES

Does he really change the way you govern the season

H-Intelligence not only shows what is happening, but where the Open Air market is heading and how to prepare in advance.

Forecast of seasonal movements

Intercept the season's trend early, avoiding late decisions.

Identifying high-potential periods

Discover overlooked time windows on which to build targeted strategies.

Value protection of the offer

Avoid unnecessary price drops by reading demand trends before pressure mounts.

Investment choice support

Use trends to more confidently assess extensions, services, and improvements.

Strategic vision beyond individual data

Not individual numbers, but clear trajectories on which to build the future of the structure.

Alignment between strategy and operations

Align market trends with concrete decisions on pricing, periods, and distribution.

FAITA FEDERCAMPING

A tangible advantage for those who experience the Open Air every day

Thanks to the strategic partnership between HBenchmark and FAITA Federcamping, associated campsites and tourist villages can access the platform at advantageous economic conditions, entering an ecosystem of real data designed for the Open Air world.

An exclusive opportunity to make more informed decisions, compare with similar structures and make the most of every season, with the support of a tool built on the real needs of the sector.

IMPACT

The numbers that measure your ability to anticipate

1 %
Greater accuracy in seasonal decisions thanks to early trend readings.
1 %
in addition to average value per unit by defending prices and positioning.
1 %
of the risk of seasonal underperformance by reducing demand-related uncertainty.
AI Companion

Read, interpret and anticipate the market.

Artificial intelligence at O-Intelligence is the engine changing how business intelligence is used. It doesn't start with generic models or estimated data: it works exclusively on real bookings, reliable historical data, and concrete sales dynamics.

OTHER INTEGRABLE PRODUCTS

Extend your power with dedicated modules for growth.

The add-ons for this product extend the platform's capabilities and provide an even more comprehensive, shared, and strategic view of your tourism performance.

HB ACADEMY

Building skills on real data.

HB Academy's training paths are designed to transform data into operational skills. Programmes conceived for different levels and needs, all united by a practical approach based on real data, to build method, decision-making autonomy, and professional value.

FAQ

Discover the key answers for understanding the value of HBenchmark.

General

How does data collection work?
We collect data directly from accommodation providers' PMS using secure and certified connection protocols. All information is anonymised and treated with the utmost confidentiality.
Are the data really reliable?
We only use real data from management systems, eliminating estimates and approximate algorithms. Our methodology guarantees precision and transparency.
How to start?
Contact our team for an initial consultation. We'll guide you through onboarding, data integration, and custom configuration.