Thursday 22 February 2024 saw the Forum Hotellerie held in Riccione, organised by AlbergatorePro agency and Zucchetti Hospitality, in collaboration with Federalberghi, HBenchmark, and Nexi.

From the HBenchmark analysis presented at the Forum, it was highlighted how the different clusters reacted during the 2023 season compared to the previous year; specifically, the ADR (Average Daily Rate) recorded:

• at the seaside +7.9%;
• at the lake +12.5%;
• in the mountains during the winter season +11.9%;
• in the city +9.2%.

Among the data presented in Riccione, it also emerged, as always in 2023, that different nationalities had different spending behaviours. Americans had the highest propensity to spend in all destinations, particularly in lake destinations.