The Pula Destination Lab was presented on Wednesday 31 January. It is a new project aimed at all tourism operators and the municipal administration, with the goal of gaining a complete vision of tourism in the area.

The presentation involved various stakeholders, including Mayor Walter Cabasino, Councillor for Tourism Donatella Fa, Francesco Traverso of HBenchmark, Destination Manager Martino Di Martino, President of FederAlberghi Sud Sardegna Fausto Mura, and Roberta Desogus, the Sardinia representative for the Tourism Digital Hub of the Italian Government's Ministry of Tourism.