Pisa moves towards Tourism 4.0: the revolution begins with H-Benchmark

Starting yesterday, Monday 4th March, a new territory project with HBenchmark has begun in Pisa!

Our Data Intelligence platform will help 20 Tuscan city establishments with tourism programming, using predictive data based on real-time bookings from accommodation facilities. Among the various advantages, establishments will be able to analyse where their tourists come from, what treatment they prefer, which channel they book through, and thanks to this, improve their strategy.