On 9 May 2024, the conference “Cultural Heritage and Territory. Cremona: the journey of a city and the challenges of contemporaneity” was held at the Università Cattolica del Sacro Cuore – Cremona Campus.

In this context, HBenchmark data, which forms part of the Tourist Observatory of the municipality of Cremona, was also presented.

The January–March 2024 quarter compared with the same period in 2023 saw a 26% increase in hotel overnight stays (based on a sample equivalent to 40% of the city’s bed capacity).