The interview with APT director Nicolò Weiss highlights how tourism must increasingly rely on tools to assist hoteliers in their choices, thereby avoiding gut decisions.

HBenchmark is therefore the chosen tool in Trentino to help with decisions: the project was born in collaboration with Asat, Unat and Trentino Marketing to allow adhering accommodation facilities to know their performance in real time thanks to parameters such as average price and occupancy.

Nicolò Weiss also points out that HBenchmark «is not a form of control but an intelligent way to share information anonymously to make decisions not based on feelings but on precise data».