The latest edition of Smartland's newsletter, the innovative regional network of Veneto of which HBenchmark is a part alongside other businesses and public and private entities in the tourism sector, dedicates an interesting space to us.

In the ‘Space for Members’ section, an interview with our CEO Francesco Traverso highlights the areas of innovation on which HBenchmark has founded its business from its inception in 2016 to the present day, and the future scenarios on which it is investing.

Among the most interesting upcoming innovations:

The development of correlation models between booking metrics and expenditure generated by tourist flows in the territory through partnership with Mastercard

the application of artificial intelligence to make forecasts of future tourist numbers and thus improve the management of essential services such as transport, healthcare, and commerce.