Markets
Do you know your hotel's occupancy, average revenue, and cancellations by market segment?.
Can you segment your structural data for the different markets as retail, negotiations, i.e. individual customers who benefit from a preferential rate agreed upon with their company, leisure groups of tourists or events and business groups, or block reservations from Business clients (conferences, congresses).
Percentage occupation by market
It is possible to segment occupation by market type (retail, business groups, leisure groups, and negotiated) and compare it with that of your territory or competitive set, for a specific past or future period.
Job cancelled by market type
Can you break down the cancellation rate by market segment (retail, negotiated, leisure groups, and business groups) and compare it to the territory or competitive set, for a specific past or future period or event?
Average revenue per market
Can you compare the average revenue by market type (retail, business groups, leisure groups, and negotiated) with that of your destination or competitor group, for a specific past or future period?.
