Growth comes from knowing: the future of Open Air is in Data

FAITA Federcamping promotes the Hospitality Data Intelligence Project dedicated to associated Open Air facilities, in collaboration with HBenchmark.

Through the Open Air-Benchmark platform, the initiative aims to provide operators with advanced technological tools to transform data into strategic decisions and improve their competitiveness.

Thanks to the partnership between HBenchmark and FAITA Federcamping, affiliated villages and campsites can register on the platform at a reduced price.

Enquire now for information on how to join.

Our Local Partners

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Faita Trentino Bianco
Lake Garda Campsite
ADVANTAGES

Concrete advantages for your Camping Village

By joining the Hospitality Data Intelligence territorial project, you will enter an advanced digital ecosystem designed to maximise your establishment's profitability.

You will have immediate access to strategic indicators and KPIs to monitor local market dynamics and your competitive positioning in real time.

This analytical view will allow you to guide your revenue, marketing, and investment choices with greater precision and responsiveness, transforming real data into a concrete competitive advantage.

Optimise your revenue strategies
Adapt rates, availability, and promotions based on real demand. Maximise revenue and margins with quick decisions, supported by objective data.
Make your marketing campaigns more targeted and effective
Optimise your campaigns using strategic insights to target the best-performing markets at the ideal moment. Identify nationalities with the greatest potential and accurately measure the effectiveness and return of your promotional investments.
Define more conscious investment strategies
Utilise HBenchmark's objective data to develop reliable business plans and guide investments towards the most profitable areas. Certified analyses strengthen the credibility of your projects, effectively supporting loan applications with financial institutions.
Contribute to the growth of the entire Open Air ecosystem
HBenchmark allows bodies and institutions to integrate data into an authoritative observatory for monitoring flows and performance. It is the strategic tool for measuring the effectiveness of promotional policies and fostering synergistic collaboration between territories and operators, for the benefit of the entire sector.
The Territory Speaks

Nowadays, our sector must base its business decisions on real data.

“HBenchmark is a project that was strongly desired by FAITA and FAITA Nordest as an experimental model to then be extended nationally.
We are convinced of the importance of strategic programming at all levels – from individual businesses, to DMOs, right up to Regional Observatories – which cannot ignore the verification of results for which the availability of fresh, immediate data is of fundamental importance.
Nowadays, our sector must base its business decisions on real data, not only to confirm but also to improve the performance of one's company year after year.
With the rise of artificial intelligence, the need has now emerged to enhance the project and evolve it according to new specifications, implementing functions that allow for obtaining even more accurate data and insights to support a proactive strategic approach.”
 
Alberto Granzotto  – National President Faita Federcamping
The Territory Speaks

The data is very valuable for directing marketing campaigns in a targeted way and avoiding waste.

“The HBenchmark tool is certainly a very useful innovation for campsite and village managers. Until yesterday, the only market data available were quantitative Istat data published late by the Region. From today onwards, we will have real-time historical, but above all, predictive, quantitative and qualitative data available for the cluster of one’s own location, as well as for other Italian locations. The data are very valuable for guiding marketing campaigns in a targeted way and avoiding waste, as well as for monitoring sales prices within the cluster.
 
Gianfranco Vitali  – Owner of Florenz Open Air Resort, Comacchio and President of FAITA Federcamping Emilia Romagna
The Territory Speaks

Only through a reliable and up-to-date analysis system is it possible to make effective strategic decisions

“From the outset of the project, we have fully understood and shared the vision and potential of HBenchmark, recognising its value as an indispensable tool for conscious, data-driven management. This is why we made ourselves available immediately, actively collaborating in the development and refinement of the platform. We strongly believe that only through a reliable and up-to-date analysis system can effective strategic decisions be made, business competitiveness be improved, and consistent, sustainable growth in the tourism sector be supported.
 
Elena Oppizzi  – Lake Garda Camping Coordinator
The Territory Speaks

The integration of HBenchmark has allowed for evolution towards more analytical and predictive business management.

“In the Open Air Hospitality sector, characterised by high seasonality and constantly changing competitive dynamics, the adoption of a truly data-driven approach represents a strategic lever to increase profitability and performance control. For Club del Sole, the Italian leader in the sector and promoter of the Full Life Holidays model - which combines the freedom of the open-air holiday with the quality and comfort typical of the hôtellerie - the integration of HBenchmark has enabled it to evolve towards a more analytical and predictive management of the business. The platform makes it possible to accurately interpret demand trends, measure competitive positioning and calibrate pricing strategies according to actual market dynamics. The result is a more solid decision-making capacity, based on objective insights and oriented towards maximising value, in line with the Full Life Holidays vision: to offer quality experiences supported by a rigorous and innovative management model.”
 
Eugenio Cignolini – Group Pricing and Revenue Management Director Club Del Sole
The Territory Speaks

We've been using HBenchmark for several years and appreciate its continuous evolution.

“We have been using HBenchmark for several years and appreciate its continuous evolution. It is a Business Intelligence platform that allows for precise performance analysis, comparing results with those of previous periods and with a personalised set of competitors.
This approach offers a clear and immediate view of one's positioning and performance relative to the target market. In addition to performance indicators, HBenchmark also integrates economic and financial data, becoming a true strategic management tool. We consider it an indispensable and unique tool in the tourism sector, concrete support for making informed decisions, based on real data and on continuous, stimulating market comparison.”
 
Giovanna Gregori Owner, Camping Bergamini, Peschiera del Garda
SELECTION PROCESS AND REQUIREMENTS

To join the Open Air Data Intelligence HBenchmark Project – Faita

1st STEP

Check the minimum requirement

To be able to participate in the Project, the use of a management software (PMS) present on our active PMS list is required. Check all integrated PMS here.

2nd STEP

How to join

Send us an enquiry about how to join completing this form. You will receive the instructions to follow and the coupon to obtain the discounted rate reserved for Faita associated facilities.

3rd STEP

Register your Property

Register your Establishment using the coupon and instructions you received via email. The process will not take longer than 5 minutes and will conclude with confirmation of successful registration online and via email.

3rd STEP

Wait for your PMS to connect

After registration, the HBenchmark team will handle the integration with your PMS. You won't need to do anything, just wait for our confirmation once the integration is complete.

4th STEP

Start using H-Benchmark!

After an onboarding and training session, you'll be ready to start using the platform independently. You can still count on our assistance for any questions!

KPI

Over 200 KPIs to measure and improve your performance

Monitor every aspect of your Accommodation facility with intuitive and detailed dashboards. Transform raw numbers into successful strategies thanks to the over 200 indicators that HBenchmark collects for you.

Occupancy
Ricavo Medio Unità
RevPAU – Revenue per Available Unit
Cancellations
Discover all the KPIs

Occupancy

Measure the percentage of occupied rooms or accommodation units during a specific period. It allows you to understand the real trend of tourist demand and to evaluate the effectiveness of promotional policies or events in the area.

Ricavo Medio Unità

Indicate the average price paid per room sold. This helps you monitor the average pricing position of the territory, identify any seasonal imbalances and compare the results with similar destinations.

Revenue per Available Unit

Combine occupancy and ADR to show the overall economic performance of the accommodation sector. It is the key indicator for measuring the economic value generated by tourism in the territory.

Cancellations

It is possible to know the cancellation rate and its aggregated value for your destination for each past or future day, week, or month.
PMS

Check that your PMS is integrated

The only requirement to join the project is the use of one of the PMS management software already automatically integrated into the HBenchmark ecosystem.

If you don't already have a management system, now is certainly the time to consider one, choosing from the many pre-integrated PMS options.

HBenchmark guarantees absolute respect for the privacy of the facilities participating in the project, showing only anonymous and aggregated data.

Our Products

Decide first. Decide better.

HBenchmark platforms transform real booking data into operational and predictive insights. The right partner since 2016 for transforming data into decisions.

For the operators, it is a concrete tool for reading the market in advance, optimising prices and performance, and making more confident decisions, every day.

For organisations and institutions, means building an advanced tourism observatory: a unique, up-to-date and reliable vision for planning, promoting and measuring the impact of tourism on the territory.

Are you a hospitality establishment?  Find out more →
Are you an open-air venue?  Find out more →

 

FAQ

Find out all the details of this Project.

Who is it for?
The Hospitality Data Intelligence project is aimed at all open-air facilities. If you are a member of Faita Federcamping, you can access special rates.
What does it provide?
It foresees integration within an advanced digital ecosystem through the activation of the Open Air -Benchmark platform. Adhering structures will be able to access a wide range of useful data and indicators to monitor the local tourism market and their competitive positioning in real-time, so as to guide their strategic revenue, marketing, and investment choices with the utmost effectiveness and responsiveness.
What are the benefits for organisations that join?
The main advantage will be the ability to increase profitability by comparing one's performance with that of the region, knowing in advance:
- visitor profiles who favour the area;
the employment rate;
- the most requested dates;
- average rates;
- Preferred treatments and booking channels;
the average length of stay;
- the main nationalities of the guests.
Do the Structures have to bear any costs?
Thanks to the support of Faita Federcamping, facilities will be able to register on the platform at a reduced price.
What are the requirements to join?
The only requirement for joining is the use of a PMS for booking management that is already automatically integrated into the HBenchmark ecosystem. Check all integrated PMS here.
How will the Facilities data be displayed?
The indicators will always be shown in an anonymous and aggregated form, respecting the privacy of the data of individual accommodation facilities participating in the project.