Trentino looks to the future: a region that grows thanks to data

Trentino Marketing, Tourist Organisations and Trade Associations ASAT and UNAT promote the Hospitality Data Intelligence Project dedicated to hospitality facilities in Trentino in collaboration with HBenchmark.

Through the Hotel-Benchmark platform, the initiative aims to provide operators with advanced technological tools to transform data into strategic decisions and improve the competitiveness of the entire destination.

Thanks to the support and financial coverage provided by Trentino Marketing, Tourist Organisations and trade associations ASAT and UNAT, for the selected facilities The activation of the service is completely free. 

Our Local Partners

Logo Trentino Marketing
Logo-Asat-Trentino
Logo Unat Unione Albergatori Trento
Val di Sole
Valsugana
AlpeCimbra
Logo Paganella Bianco
Madonna di Campiglio
Val di Fassa
Fiemme
logo-apt-trento
Val di Non white logo
ADVANTAGES

Concrete advantages for your accommodation facility

By joining the Hospitality Data Intelligence territorial project, you will enter an advanced digital ecosystem designed to maximise your establishment's profitability.

You will have immediate access to strategic indicators and KPIs to monitor local market dynamics and your competitive positioning in real time.

This analytical view will allow you to guide your revenue, marketing, and investment choices with greater precision and responsiveness, transforming real data into a concrete competitive advantage.

Real-Time Revenue Optimisation
Adapt rates, availability, and promotions based on real demand. Maximise revenue and margins with quick decisions, supported by objective data.
Advanced Competitive Benchmarking
Compare your structure against the market: occupancy, average rates, length of stay, booking window and other key KPIs. Discover your positioning and which levers you can pull to improve your profitability.
Predictive Analysis and Demand Forecasting
Access historical and forecast data to identify peak demand dates, customer segments, and visitor behaviour in advance. Plan targeted strategies and reduce seasonal uncertainty.
Identifying Trends and Opportunities
Promptly detect critical issues, new trends and sales opportunities. Transform market signals into concrete actions to improve performance and competitiveness.
The Territory Speaks

Tourist Trentino will have the energy and intelligence to best resume its role!

“We all know it: we have faced an unpredictable situation, one that will partially change people, businesses, and the very systems that make up the market. But we are convinced that tourist Trentino, as a collection of fantastic and welcoming territories, has the energy and intelligence to best reaffirm its role.

We need to be quick to renew our future as a tourism system, working on several fronts. Let's begin by addressing a first concrete objective that will allow us all to be stronger because we are aware of market dynamics, to adopt the best strategies in every situation.

We ask you for this to join with other tourism businesses in Trentino, by participating in our “TrentinoHBenchmark” system, an innovative platform that we had already launched but which will now, appropriately strengthened, become our common heritage, a fundamental tool for confidently facing the future.”
 
Maurizio Rossini  – CEO Trentino Marketing
The Territory Speaks

HBenchmark is a project strongly supported by trade associations!

“HBenchmark is a project that was strongly desired by Trade Associations, who, convinced of the importance of strategic planning at all levels – from the individual business, to the APT (Regional Tourist Agency), up to the public decision-maker – but above all of verifying the results of the same, immediately understood how these activities could not be separated from the availability of fresh, real, and immediate data.

The platform has grown and evolved in recent years, implementing features that today allow for extremely precise and targeted data to be obtained by market, nation, channel, etc., especially thanks to the SPIT functionality which allows for year-on-year bookings and their actual and forecast values to be checked on the same date.

Nowadays, entrepreneurs must base their business decisions on real data, not only to confirm but also to improve their company's performance year by year.

The invitation is therefore to join this platform in large numbers in order to share real-time trend data and forecast data with the competent bodies, but above all to have a powerful analysis tool available at such a particular time, where networking, sharing, and knowledge are fundamental aspects.”
 
Giovanni Bort – UNAT President
Gianni Battaiola  – ASAT President
SELECTION PROCESS AND REQUIREMENTS

How to join your Destination's Territorial Project

To ensure statistically reliable monitoring of the entire territory, participation in the project is subject to a Application evaluation stage.

1st STEP

Check the minimum requirement

To participate in the Territorial Project, the use of management software (PMS) from our list of active PMS is required. Check all integrated PMS here.

2nd STEP

Register your Property

Register your accommodation on the platform this link. The procedure will not take more than 5 minutes and will end with confirmation of online registration and via email.

3rd STEP

Wait for your PMS to connect

After registration, the HBenchmark team will handle the integration with your PMS. You won't need to do anything, just wait for our confirmation once the integration is complete.

3rd STEP

Start using Hotel-Benchmark!

After an onboarding and training session, you'll be ready to start using the platform independently. You can still count on our assistance for any questions!

KPI

Over 200 KPIs to measure and improve your performance

Monitor every aspect of your Accommodation facility with intuitive and detailed dashboards. Transform raw numbers into successful strategies thanks to the over 200 indicators that HBenchmark collects for you.

Occupancy
ADR – Average Daily Rate
RevPAR – Revenue per Available Room
Cancellations
Discover all the KPIs

Occupancy

Measure the percentage of occupied rooms or accommodation units during a specific period. It allows you to understand the real trend of tourist demand and to evaluate the effectiveness of promotional policies or events in the area.

Average Daily Rate

Indicate the average price paid per room sold. This helps you monitor the average pricing position of the territory, identify any seasonal imbalances and compare the results with similar destinations.

Revenue per Available Room

Combine occupancy and ADR to show the overall economic performance of the accommodation sector. It is the key indicator for measuring the economic value generated by tourism in the territory.

Cancellations

It is possible to know the cancellation rate and its aggregated value for your destination for each past or future day, week, or month.
PMS

Check that your PMS is integrated

The only requirement to join the Territorial Project of your Destination is the use of one of the PMS management software already integrated automatically into the HBenchmark ecosystem.

If you don't already have a management system, now is certainly the time to consider one, choosing from the many PMS already integrated automatically.

HBenchmark guarantees absolute respect for the privacy of the facilities participating in the project, showing only anonymous and aggregated data.

Our Products

Decide first. Decide better.

HBenchmark platforms transform real booking data into operational and predictive insights. The right partner since 2016 for transforming data into decisions.

For the operators, it is a concrete tool for reading the market in advance, optimising prices and performance, and making more confident decisions, every day.

For organisations and institutions, means building an advanced tourism observatory: a unique, up-to-date and reliable vision for planning, promoting and measuring the impact of tourism on the territory.

Are you a hospitality establishment?  Find out more →
Are you an open-air venue?  Find out more →

 

FAQ

Discover all the details of this Territorial Project.

Who is it for?
The Hospitality Data Intelligence project is aimed at all accommodation facilities operating in the Trentino region.
What does it provide?
It foresees integration within an evolved digital ecosystem through the activation of the H-Benchmark Hospitality Data Intelligence platform. Member facilities will be able to access a wide range of data and indicators useful for real-time monitoring of the local tourism market and their competitive positioning, so as to be able to orient their strategic revenue, marketing, and investment choices with maximum effectiveness and responsiveness.
What are the benefits for organisations that join?
The main advantage will be the ability to increase profitability by comparing one's performance with that of the region, knowing in advance:
- visitor profiles who favour the area;
the employment rate;
- the most requested dates;
- average rates;
- Preferred treatments and booking channels;
the average length of stay;
- the main nationalities of the guests.
Do the Structures have to bear any costs?
No, thanks to the support of Trentino Marketing, Tourist Organisations and Trade Associations ASAT and UNAT, the establishments do not have to incur any costs.
What are the requirements to join?
The only requirement for joining is the use of a PMS for booking management that is already automatically integrated into the HBenchmark ecosystem. Check all integrated PMS here.
How will the Facilities data be displayed?
The indicators will always be shown in an anonymous and aggregated form, respecting the privacy of the data of individual accommodation facilities participating in the project.