The HBenchmark data provided to the Cortina d’Ampezzo Hotel Association for February 2025 confirms the positive trend also recorded in December and January.

Here are the most significant:

• Occupazione media mensile degli hotel al 78% (+2,1% vs. 2024)
• Record attendance at weekends, ranging from 80%% to 87%% occupancy
• An employment increase of a full 11 percentage points in 15 days thanks to the long-awaited arrival of snow
• Numbers close to selling out for Valentine's Day and the peak period of the winter holidays (17-23 February)
• High luxury segment in strong growth (+10.3% compared to 2024)
• Average stay of 5.2 days, with peaks of 6.5 during the ‘hot’ period between 14 and 22 February