The photograph taken by HBenchmark on Monday 7th April, approximately two weeks before Easter, showed Rimini hotels already at an average occupancy rate of around 43%, with over 500 establishments open, about 150 more than those open at Easter 2024.

Bookings are up compared to last year, driven by a favourable calendar: the 25th April and 1st May bank holidays will allow for extended stays, with three-day packages being highly sought after.