Press Review - 2025

Lake Garda: when data helps to read reality, beyond media simplifications

Over the last few months, Lake Garda has been portrayed first as a case of overtourism, then as a destination in difficulty.
However, the HBenchmark data, provided to the Verona Garda Tourism Observatory of the Destination Verona & Garda Foundation along with data from Lighthouse and Mastercard, and presented during the press conference on 15 December in Garda, paints a very different picture.

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