According to data provided by HBenchmark to the national federation of campsites and tourist villages FAITA – Federcamping and reported yesterday by ANSA, the 2025 tourist season is shaping up to be extraordinary for the open-air sector in Italy! 

Average employment up compared to last year:

• +4.3% for the lake
• +12.5% for the sea

Bookings for admissions have seen a strong increase in the last month:

• +26% for lake structures
• +21% for seaside campsites for the same period

Where and for how long do you stay?

• Pitches at the front, with longer stays: 13 days at the lake, 14 days at the seaside
• Bungalows, villas, caravans and mobile homes: approximately 10 days
• Tents and glamping: between 9.5 and 10.5 days

Who chooses Italy for outdoor tourism?

• The Germans are the largest market of origin, accounting for 50.3% of overnight stays in lake campsites and 52.5% in coastal facilities.
• The Dutch are the second largest market for lake zones (%)
• Italians are the second most represented nationality at the seaside (25.4%)
• 🌍 Other relevant markets: Austria, Switzerland, Denmark, and Poland