Destination Verona Garda Foundation has presented its 2024 Destination Report, analysing last year's tourism data in collaboration with the Veneto Regional Tourism Observatory. The webinar “DMO Verona and Lake Garda Veneto: The Past Year” highlighted the importance of using data for tourism management, improving competitiveness and planning.

The analysis covered tourist flows, hotel occupancy, trends in the non-hotel sector, and visitor spending, with contributions from HBenchmark, Mastercard, Lighthouse, and Data Appeal.

The event highlighted how innovation, data analysis, and management strategies are essential for the future tourism development of the region.