Bergamo looks to the future: a region that grows thanks to data

Visit Bergamo promotes the Hospitality Data Intelligence Project dedicated to accommodation facilities in the province of Bergamo in collaboration with HBenchmark.

Through the H-Benchmark platform, the initiative aims to provide operators with advanced technological tools to transform data into strategic decisions and improve the competitiveness of the entire destination.

Thanks to the support and financial coverage provided by VisitBergamo, for accommodation facilities The activation of the service is completely free. 

Our Local Partners

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ADVANTAGES

Concrete benefits for your accommodation facility.

By joining the Hospitality Data Intelligence territorial project, you will enter an advanced digital ecosystem designed to maximise your establishment's profitability.

You will have immediate access to strategic indicators and KPIs to monitor local market dynamics and your competitive positioning in real time.

This analytical view will allow you to guide your revenue, marketing, and investment choices with greater precision and responsiveness, transforming real data into a concrete competitive advantage.

Real-Time Revenue Optimisation
Adapt rates, availability, and promotions based on real demand. Maximise revenue and margins with quick decisions, supported by objective data.
Advanced Competitive Benchmarking
Compare your structure against the market: occupancy, average rates, length of stay, booking window and other key KPIs. Discover your positioning and which levers you can pull to improve your profitability.
Predictive Analysis and Demand Forecasting
Access historical and forecast data to identify peak demand dates, customer segments, and visitor behaviour in advance. Plan targeted strategies and reduce seasonal uncertainty.
Identifying Trends and Opportunities
Promptly detect critical issues, new trends and sales opportunities. Transform market signals into concrete actions to improve performance and competitiveness.
The Territory Speaks

Let's build the Bergamo territorial network together!

“The lack of real-time data on tourist flow trends is a huge problem for those who need to make strategic tourism choices, and for this reason, we have decided to equip hotel entrepreneurs with “HBenchmark,” a system that allows hotels to predict occupancy flows and optimise their strategies.

The project is not merely the provision of a tool to individual hotels, but the creation of a territorial network that will allow us, who are involved in promoting the area, to forecast the trend of the tourist season.

I am confident that our area will soon return to 2019 levels and that, thanks to tools like this, but above all by working together, we will be ready and will provide a concrete response to the words spoken at the G20 Tourism Summit by Prime Minister Mario Draghi: «Book your holidays in Italy, we are eager to welcome you.»

Christophe Sanchez  – Chief Executive Officer VisitBergamo
The Territory Speaks

We need to manage the new restart.

“After the pandemic, the recovery could be slow and, in any case, present alternating phases in booking trends.

It will therefore be crucial to have increasingly timely and reliable data available to make effective revenue management choices. Hoteliers have developed numerous forecasting tools in recent years, mostly based on experience and data collected in previous years. In light of what has happened, these tools could prove inadequate for managing a completely new restart phase.

In light of this, HBenchmark could represent the latest development in predictive terms.”
 
Oscar Fusini  – Director Ascom Confcommercio Bergamo
The Territory Speaks

It's an ambitious project and if we stick together it will surely be a success.

“If it's true that unity is strength, it's equally true that knowledge points the way to success! Confesercenti patronises this important initiative because it embodies the positive values of teamwork and, above all, because it will allow for instant knowledge of data and trends in Bergamo's tourism. This will mean travelling at full speed with a precise compass in hand, and our entrepreneurs will be able to make bold, informed, and correct choices.

Bergamo, then, needs to leave behind a truly sad moment and start with renewed impetus; the rebirth of the city – and of the entire Province – certainly depends on the strength and drive of the many businesses in the tourism sector. Allow me to express my sincere gratitude to VisitBergamo, which has decided to invest adequate resources in this ambitious project, which we as an Association wholeheartedly support.”
 
Cesare Rossi  – Deputy Director Confesercenti Bergamo
SELECTION PROCESS AND REQUIREMENTS

What to do to join the Territorial Project of your Destination.

To ensure statistically reliable monitoring of the entire territory, participation in the project is subject to a Application evaluation stage.

1st STEP

Check the minimum requirement

To participate in the Territorial Project, the use of management software (PMS) from our list of active PMS is required. Check all integrated PMS here.

2nd STEP

Register your Property

Register your accommodation on the platform this link. The procedure will not take more than 5 minutes and will end with confirmation of online registration and via email.

3rd STEP

Wait for your PMS to connect

After registration, the HBenchmark team will handle the integration with your PMS. You won't need to do anything, just wait for our confirmation once the integration is complete.

3rd STEP

Start using H-Benchmark!

After an onboarding and training session, you'll be ready to start using the platform independently. You can still count on our assistance for any questions!

KPI

Over 200 KPIs to measure and improve your performance.

Monitor every aspect of your Accommodation facility with intuitive and detailed dashboards. Transform raw numbers into successful strategies thanks to the over 200 indicators that HBenchmark collects for you.

Occupancy
ADR – Average Daily Rate
RevPAR – Revenue per Available Room
Cancellations
Discover all the KPIs

Occupancy

Measure the percentage of occupied rooms or accommodation units during a specific period. It allows you to understand the real trend of tourist demand and to evaluate the effectiveness of promotional policies or events in the area.

Average Daily Rate

Indicate the average price paid per room sold. This helps you monitor the average pricing position of the territory, identify any seasonal imbalances and compare the results with similar destinations.

Revenue per Available Room

Combine occupancy and ADR to show the overall economic performance of the accommodation sector. It is the key indicator for measuring the economic value generated by tourism in the territory.

Cancellations

It is possible to know the cancellation rate and its aggregated value for your destination for each past or future day, week, or month.
PMS

Check that your PMS is integrated.

The only requirement to join the Territorial Project of your Destination is the use of one of the PMS management software already integrated automatically into the HBenchmark ecosystem.

If you don't already have a management system, now is certainly the time to consider one, choosing from the many PMS already integrated automatically.

HBenchmark guarantees absolute respect for the privacy of the facilities participating in the project, showing only anonymous and aggregated data.

Our Products

Decide first. Decide better.

HBenchmark platforms transform real booking data into operational and predictive insights. The right partner since 2016 for transforming data into decisions.

For the operators, it is a concrete tool for reading the market in advance, optimising prices and performance, and making more confident decisions, every day.

For organisations and institutions, means building an advanced tourism observatory: a unique, up-to-date and reliable vision for planning, promoting and measuring the impact of tourism on the territory.

Are you a hospitality establishment?  Find out more →
Are you an open-air venue?  Find out more →

 

FAQ

Discover all the details of this Territorial Project.

Who is it for?
The Hospitality Data Intelligence project is aimed at all accommodation facilities operating in the territories of Bergamo and its province.
What does it provide?
It foresees integration within an evolved digital ecosystem through the activation of the H-Benchmark Hospitality Data Intelligence platform. Member facilities will be able to access a wide range of data and indicators useful for real-time monitoring of the local tourism market and their competitive positioning, so as to be able to orient their strategic revenue, marketing, and investment choices with maximum effectiveness and responsiveness.
What are the benefits for organisations that join?
The main advantage will be the ability to increase profitability by comparing one's performance with that of the region, knowing in advance:
- visitor profiles who favour the area;
the employment rate;
- the most requested dates;
- average rates;
- Preferred treatments and booking channels;
the average length of stay;
- the main nationalities of the guests.
Do the Structures have to bear any costs?
No, thanks to VisitBergamo's support, the establishments do not have to bear any costs.
What are the requirements to join?
The only requirement for joining is the use of a PMS for booking management that is already automatically integrated into the HBenchmark ecosystem. Check all integrated PMS here.
How will the Facilities data be displayed?
The indicators will always be shown in an anonymous and aggregated form, respecting the privacy of the data of individual accommodation facilities participating in the project.