On 24 February, we partnered with the fourth edition of the hospitality conference organised by Keep In Tourism, a pivotal event for analysing the state of health of tourism on Lake Garda and defining future strategies.

Our intervention: 2025 Analysis and 2026 Trends
Our Operations Manager Marco Borin and Project Manager Lia Dal Cappello opened proceedings with an immersion into the data from the Verona Garda Foundation's Tourism Observatory.

They were presented in real time:

• 2025 Financial StatementAnalysis of past performance for hotel and open-air facilities.
• 2026 Forecastsanticipations of sales trends and future scenarios.
• Qualitative and quantitative KPIsFocus on guest nationality, length of stay and booking channels.

The day's programme
In addition to our contribution, the event offered strategic insight sessions on:

• Digital DistributionNews and optimisation on portals (Booking.com).
• ManagementNew Keep In Tourism tools for performance monitoring.
• SustainabilityFocus on GSTC international certifications.