On Thursday, November 5, 2026, at 16:30, Palazzo Santa Chiara in Tropea hosted “TROPEA 2026 | DATA INTELLIGENCE”, a public meeting promoted by ASALT – Tropea Hotel Association in collaboration with HBenchmark, With the sponsorship of the Municipality of Tropea, the meeting was dedicated to the reading of the 2026 tourism season and the economic value that tourism generates for the territory.

In addition to arrivals and attendance: the spending of visitors

Last July, ASALT launched Destination-Geospending, the HBenchmark service that analyzes visitor spending behavior through aggregated and anonymized data from Mastercard transactions. The service goes beyond arrival and attendance indicators. It shows how visitors spend, in which sectors and from which markets they come, and measures the economic impact of tourism on the various activities of the territory.

During the meeting, Mastercard and HBenchmark presented the results of the 2026 season: flows, markets of origin, spending behavior, and impact on key sectors of the local economy.

An open discussion about the future of the destination

Data is the starting point for a comparison between institutions, economic operators, associations and citizens. The goal is to build a tourism planning based on shared information and a common vision. A planning that considers not only the number of visitors, but also the economic and social benefits that tourism generates for businesses and for the community.

The meeting was an opportunity to discuss the future of tourism in Tropea and the Costa degli Dei.

Programme 

Thursday, November 5, 2026, 16:30
Palazzo Santa Chiara – Largo Ruffa, 1 – 89861 Tropea (VV)

16:30: Welcome and registration of participants

16:45: Opening of the works
Massimo Vasinton, President ASALT

16:55: Institutional greetings
Giovanni Macrì, Mayor of Tropea;
Giovanni Calabrese, Minister of Tourism of the Calabria Region

17:05: Introduction to the proceedings
Mario Romanelli, Commercial Director of Develon Group

17:10: Tourist flows and the economic value of the destination
Saverio Mucci, Vice President, Government Lead Italy, Mastercard

17:30: From data to strategy: Data Intelligence for destinations
Francesco Traverso, CEO HBenchmark

17:50: Round table: from data to decisions, building the future together
tourist of the territory
Comparison with institutions, administrators and operators

18:30: Conclusions and next steps
Massimo Vasinton, President ASALT