On October 26 and 27, the Auditorium of the Massimo in Rome hosted the third edition of Forum Open Air, The national event promoted by FAITA Federcamping which brings together entrepreneurs, managers and tourism professionals in the open air.

Two days full of talks, workshops and networking opportunities to review innovation, sustainability, digitalization and regulatory evolution in the sector.

The intervention of HBenchmark

On Tuesday, October 27th, within the session “Observing, Understanding, Deciding”, He intervened Francesco Traverso (CEO & Co-Founder HBenchmark) with a speech titled “The future of Open Air depends on having data available.

Starting from the analysis of the 2026 season, the speech addressed three topics:

• the main market trends and the contribution of benchmarking and advanced analysis in interpreting the results;
• the role of territorial tourism observatories, which provide destinations and policy makers with concrete tools to understand performance, criticalities and development opportunities;
• Some practical cases of how new artificial intelligence solutions simplify analysis for industry entrepreneurs, transforming data into operational alerts, insights, and suggestions.