The start of the 2026 summer season sees the complete success of the Notte Rosa, favourably repositioned to the June solstice. On the eve of the event, hotel occupancy in Rimini had already exceeded 90% for the weekend, with the last minute ready to complete the sell-out.

The data – gathered by the Destination-Benchmark platform from a sample of 101 hotels – are historically accurate, closely mirroring ISTAT (Italian National Institute of Statistics) figures with minimal deviations. The real novelty of this edition is the overcoming of the classic “weekend effect”: the extended wave of bookings will continue into weekdays, with a room occupancy rate for the following week already sitting around’80%, marking the return of the great seaside holiday.