The data processed by HBenchmark for Federalberghi Riccione indicates a start to the season above expectations for the destination, positioning it among the benchmark locations for seaside and experiential tourism.

The analysis of bookings in the hospitality sector highlights a positive May, which closed with an average occupancy rate equal to 69,1% (an increase of 5.2 percentage points compared to the previous year), driven primarily by the performance of three-star and three-star superior facilities.

On the market front, the leadership of the Italian market is consolidating (which rises to 76,3% (of the total), alongside a strong return of flows from Germany, whose specific weight has almost tripled, reaching 6,1% Overall.

The outlook remains solid for the core summer months too: monitoring of bookings already acquired shows June to be in line with excellent historical performance, while July and August are already showing significant increases (respectively +8% e +6% in occupied rooms on platform compared to 2025), laying excellent foundations for extending the season until September.