The 2026 summer season in Rimini is opening under the best auspices.

This has been confirmed by a recent article published by the publication Travel Non Stop, which analyses the positive trend of the Romagna region, driven by a brilliant May and a record-breaking June, with airport traffic and major events – such as La Notte Rosa – consolidating the city's international appeal.

At the heart of the analysis are the forecasts for July and August, supported by data from the HBenchmark platform. The analytical observatory confirms an upward trend compared to last year, a sign of a dynamic market that benefits from the expansion of international connections and a packed schedule of globally appealing sporting and cultural events.

In detail, the HBenchmark data highlight the solidity of the growth:

• July employment registered as of July 3rd marks an increase of +1 percentage point compared to the same date in 2025
• August the trend is strengthening further, with an increase rising to +3.2 percentage points compared to the previous year.

This performance, supported by a de-seasonalisation strategy and a top-tier events offering, confirms the crucial role of our technology in providing industry operators with a clear, real-time picture of booking trends, enabling them to plan activities with awareness and precision.