In a recent in-depth report dedicated to the Verona area, the data processed for the Destination Verona & Garda Foundation they are drawing an extremely positive balance for tourism in the Verona and lake area on the occasion of the August bank holiday.

With just a few days to go until 15 August, the picture paints a picture of a robust and attractive destination, with occupancy rates exceeding 80% both on Lake Garda and in Verona’s historic centre.

The key points emerging from the data analysis

• Lake Garda Average occupancy stands at’83,8% for the nights of 14 and 15 August (with the lower lake reaching 84.7% at an average rate of €214.1). For the night of 15 August alone, the figure rises to 84%, with estimates dated by Federalberghi Garda Veneto president Ivan De Beni, who hypothesise the achievement of’85-90%.
• City of Verona: In the capital municipality, over eight out of ten rooms are already occupied (80,3% occupancy rates, with an average rate of €204.60 for 14–15 August, and the 81% on the night of 15 August alone), confirming the city’s continued appeal even during periods of extreme heat.
• Province and growth potential: Outside the provincial capital, the province stands at 68.1% (average fare of €93.8), highlighting scope for improvement in terms of a more even distribution of passenger flows across the whole territory.
• Demand trends: The Ferragosto period sees a strong recovery in the Italian tourist market, which goes alongside the constant and solid presence of foreign visitors (in particular from Germany, Northern Europe and the United Kingdom).

As emphasised by trade associations and the Foundation, the consolidated data monitored through HBenchmark's Data Intelligence confirm themselves as an indispensable tool for understanding local dynamics and supporting tourism promotion strategies.